EasyQuit is a sobriety tracking app for iOS that provides structured, data-backed recovery tools for individuals reducing or eliminating alcohol consumption.
Product velocity
Dormant
Daily rank 🇺🇸
#68
▲6Health & Fitness · paid
Sentiment
4.9
547 reviews
Nemesis
Reframe: Drink Less & Thrive
The App DNA
What makes this app unique?
Users hire EasyQuit to visualize the physical and financial benefits of sobriety, using the "quit slowly" mode to manage high dependency without the stress of immediate abstinence.
For Individuals seeking to reduce or eliminate alcohol consumption through structured, data-backed, and gamified recovery tools.
What does it look like?
Key features
Customized plan to reduce alcohol intake gradually for users with high dependence.
Pie chart visualization of user-reported triggers to identify patterns.
Pair-matching game designed to distract users during alcohol cravings.
How much does it cost?
Single-purchase model at $4.99, gating advanced analytics and recovery tools behind the Pro version.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Mario Herzberg
6 apps tracked · Health & Fitness
Calorie Counter - EasyFit Pro
EasyQuit Pro - Stop Smoking
Calorie Counter - EasyFit
EasyQuit - Stop Smoking
Sobriety Counter Stop DrinkingUser Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals and health statistics and weight tracking tools help users visualize the physical benefits of quitting alcohol.
How are ratings & reviews evolving?
What users say, by theme
- Sobriety tracking features provide meaningful motivation for users maintaining long-term alcohol abstinence goals
- Health statistics and weight tracking tools help users visualize the physical benefits of quitting alcohol
- Widget integration allows users to monitor sobriety progress directly from their home screen
- Notification settings lack the granular control users need to manage their daily sobriety reminders
6 of 6 recent reviews analyzed · limited sample · Thrilled overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sobriety Counter - Pro
How's the Health & Fitness market?
EasyQuit holds a #61 Paid rank in the US Health & Fitness category. The single-purchase model differentiates it from the subscription-heavy recovery market, but limits the revenue ceiling compared to content-led rivals.
Read the market outlookThe rivals identified
By Glucobit Inc.
Reframe dominates the alcohol-cessation niche with a massive user base and high-frequency release cadence that dwarfs this app.
- Delivers daily cognitive behavioral therapy content to address the psychological roots of alcohol dependency.
- Maintains a high-velocity release schedule with 29 updates in six months, signaling rapid feature iteration.
- Offers a comprehensive habit-tracking ecosystem that goes beyond simple countdown timers.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sobriety Counter - Pro
Where is it heading?
The sobriety-tracking market is consolidating around content-led platforms that offer daily psychological support. EasyQuit remains stable due to its unique gradual-reduction tool, but the lack of recurring content updates leaves it exposed to churn if users hit a plateau in their recovery journey.
- Lack of granular notification control erodes the daily active habit, which compounds the rating drag already visible on the platform.
- The "quit slowly" mode provides a unique entry point for high-dependency users, sustaining a loyal base despite the paid-upfront barrier.
The SWOT
- "Quit slowly" mode functions as a low-friction entry point for high-dependency users
- 100-badge gamification system creates a long-term retention loop
- B2B partnerships with health clinics could provide a new distribution channel
Next best moves
Ship granular notification settings because user reviews flag lack of control as a top frustration → increase daily active habit.
The counter-intuitive read
The app's "quit slowly" mode is not just a feature…
Read the full takeFeature gaps
Daily cognitive behavioral therapy content (available in Reframe but missing here)
Since the last report: The app expanded its feature set with gamification and trigger-tracking tools while formalizing its $4.99 pricing model and identifying notification control as a key user pain point.
Bottom line
EasyQuit provides a reliable, data-driven sobriety tool that excels in long-term retention, but its static monetization and lack of content-driven engagement leave it vulnerable to high-velocity competitors, so the PM should prioritize notification customization to stabilize daily habit formation.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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