Color Noir is a digital coloring app for iOS and Android featuring black-and-white art themes.
Product velocity
Unknown
Daily rank 🇺🇸
#96
Games · grossing
Sentiment
4.7
17k reviews
Nemesis
Coloring Book -Color by Number
The App DNA
What makes this app unique?
Users hire this app for a focused, low-distraction coloring experience that avoids the visual noise of generalist coloring apps.
For Users interested in digital coloring activities, specifically those focused on noir or black-and-white aesthetic themes.
What does it look like?
Key features
Curated collection of black-and-white coloring pages.
Basic tap-to-fill and color-by-number tools.
How much does it cost?
Pricing model is currently undefined in the observed data.
Velocity
Steady developmentShow more...
Who built it?
Henry Heisenberg Apps
13+ apps tracked · Games
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Daily Journal: Consistent
Quotes: Daily MotivationUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Color Noir・Black Coloring Book
How's the Games market?
Color Noir operates in the highly saturated Games category, where it competes against established players like Colorfy and Pixel Art that maintain significantly higher content-update frequencies.
The rivals identified
By Doodle Mobile Limited
This app maintains the highest release velocity in the niche, signaling a commitment to constant content updates that directly challenges this app's market share.
- Maintains a high-frequency release cadence of 8 updates in six months to keep content fresh
- Focuses on a pure 'color by number' mechanic that simplifies the user experience for casual players
- Leverages a massive library of categorized images to drive long-term user retention through daily challenges
Pixel Art － Color by NumberContender
Zen Color - Color By NumberContender
Adult Coloring Book - PigmentContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Color Noir・Black Coloring Book
Where is it heading?
The coloring category is consolidating around apps that treat content as a high-frequency service rather than a static library. Color Noir is currently exposed due to its static nature, so the PM must shift to a service-based model to survive the competitive pressure.
- Lack of a consistent update cadence leaves the app vulnerable to high-velocity rivals, which will likely erode market share in the coming quarter.
- The specialized noir aesthetic provides a clear, defensible niche that generalist competitors currently ignore, offering a path to loyal user acquisition.
The SWOT
- Niche-specific noir aesthetic attracts a distinct user segment
- Simplified interface reduces onboarding friction for casual players
- Expansion into themed noir galleries
- Integration of time-lapse sharing to increase organic social reach
Next best moves
Ship a monthly content update cycle because the nemesis deploys 8 updates per six months → increase retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of a broad library is…
Read the full takeFeature gaps
Time-lapse video sharing (available in Pixel Art - Color by Number) +1
Bottom line
Color Noir maintains a clear visual identity but lacks the content-delivery engine required to compete with high-velocity rivals, so the PM should prioritize a consistent update cadence to prevent user churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated