Voya vs its rivals

Side-by-side comparison against Voya's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Voya
This App
Schwab Mobile
Contender
TIAA
Contender
Core Identity
DeveloperVoya Services CompanyPrincipal Financial GroupThe Charles Schwab CorporationTIAAAcorns Grow IncorporatedBettermentJPMorgan Chase & Co.Tilt Finance, Inc.
CategoryFinanceFinanceFinanceFinanceFinanceFinanceFinanceFinance
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.6 / 54.7 / 54.8 / 54.8 / 54.8 / 5
Ratings Count185,063221,6541,150,0138,228950,22760,0909,115,260438,526
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 28, 2012Mar 2, 2019Dec 14, 2010Dec 9, 2009Aug 26, 2014Sep 21, 2010Dec 15, 2008May 9, 2017
Last UpdatedApr 11, 2026Apr 16, 2026Apr 30, 2026Apr 28, 2026May 4, 2026Apr 14, 2026Apr 28, 2026May 18, 2026
Sentiment & Reviews
Sentimentnegative-terriblemixedmixed-mixedmixed
Score25/100-25/10065/10045/100-55/10055/100
Praises
  • Consolidated financial dashboard provides a clear view of retirement savings and account balances
-
  • Helpful customer service representatives provide effective guidance for new investors navigating the platform
  • Biometric Authentication
  • Automated round-up investing provides a painless way for beginners to build long-term savings habits
-
  • Convenient mobile banking features allow users to manage accounts and transfer funds without visiting physical branches
  • Rapid cash advance delivery provides essential financial relief during short-term liquidity gaps
Complaints
  • Persistent login loops and authentication failures prevent account access following the latest update
  • Forced portrait orientation on tablets disrupts workflow for users accustomed to landscape mode
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  • Persistent login failures and authentication loops block access to accounts following recent updates
  • Android Instability
  • Subscription billing continues after account closure attempts, leading to accusations of predatory financial practices
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  • Security software incorrectly flags non-rooted devices as having malware or root access, blocking critical banking functions
  • Automated verification process frequently fails or freezes during identity confirmation steps
  • Unexpected subscription charges persist even after account deletion or app uninstallation
Requests
  • Real-time market data updates are requested to match competitor financial tracking capabilities
-
  • Integration of realized gains and loss reporting directly within the mobile interface
-
  • Visual separation between checking and investment balances to help users maintain a set-and-forget mindset
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  • Dark mode interface support to improve usability and reduce eye strain during late-night banking sessions
  • Clear and accessible account cancellation and bank account unlinking functionality
Strategic Intel
Strengths
  • Integrated health savings and retirement dashboarding
  • Biometric Voice ID reduces login friction
-
  • Integrated banking-brokerage bundle creates high switching costs
  • thinkorswim tools provide professional-grade differentiation
  • Zero-commission model sustains organic install velocity
  • Institutional trust in academic sectors
  • Biometric security integration
  • Peek View balance utility
  • Round-Ups mechanism creates daily retention
  • Acorns Early accounts increase household switching costs
  • Automated ETF portfolios simplify entry for novices
-
  • Integrated J.P. Morgan Wealth Management funnel
  • High-utility Zelle and QuickDeposit retention loops
  • Proactive fraud detection alerts
  • Real-time underwriting model captures underbanked segments
  • Unified interface integrates credit lines, cards, and cash advances
  • AI-driven savings increases switching costs
Weaknesses
  • Persistent login loops post-update
  • Lack of tablet landscape support
  • 1.0★ Android-iOS rating gap
-
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Authentication loops block core trading access
  • Missing tax-lot reporting reduces utility for power users
  • 0.96-star Android-iOS rating gap
  • Lack of crypto-asset support
  • Static trading interface
  • Recurring billing issues post-cancellation
  • Account locking and verification loops
  • $12/month Gold tier price above category median
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  • False-positive malware detection on non-rooted devices
  • Password leakage in keyboard previews
  • High-friction account lockout resolution
  • Identity verification bottlenecks cause high drop-off
  • Opaque subscription cancellation flow drives negative sentiment
  • Inconsistent eligibility criteria frustrate long-term users
Pricingfreefreefreefreesubscriptionfreemiumfreesubscription
MomentumIntenseIntenseSteadyMaintenanceActiveIntenseActiveActive
Update Cadence5 versions5 versions5 versions, 3 majors/6mo, ~22d avg2 versions, ~11d avg5 versions, ~7d avg5 versions5 versions, ~5d avg5 versions, ~9d avg

Compare Voya head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Voya, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0