| Core Identity |
| Developer | Investroo Inc. | The Charles Schwab Corporation | Acorns Grow Incorporated | Dow Jones & Company, Inc., publisher of The Wall Street Journal. | Intuit Inc. |
| Category | Finance | Finance | Finance | Finance | Finance |
| Platform | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android |
| Store Metrics |
| Rating | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 1,139 | 1,150,013 | 950,227 | 234,131 | 938,885 |
| Price | Free | Free | Free | Free | Free |
| Release Date | May 4, 2020 | Dec 14, 2010 | Aug 26, 2014 | Nov 2, 2009 | Dec 18, 2014 |
| Last Updated | May 16, 2026 | Apr 30, 2026 | May 4, 2026 | Mar 25, 2026 | Apr 20, 2026 |
| Sentiment & Reviews |
| Sentiment | excellent | terrible | mixed | - | terrible |
| Score | 85/100 | 25/100 | 45/100 | - | 15/100 |
| Praises | - Clear Shariah compliance screening provides confidence for Muslim investors building ethical portfolios
| - Helpful customer service representatives provide effective guidance for new investors navigating the platform
| - Automated round-up investing provides a painless way for beginners to build long-term savings habits
| - | - Historical tax data retention provides long-term value for returning users across multiple filing years
|
| Complaints | - Subscription pricing feels excessive for the provided features compared to alternative research tools
| - Persistent login failures and authentication loops block access to accounts following recent updates
| - Subscription billing continues after account closure attempts, leading to accusations of predatory financial practices
| - | - Predatory pricing and hidden fees surface post-update, causing users to feel deceived by free-filing claims
|
| Requests | - Expanded geographic coverage for stock listings including Middle Eastern and Asian markets
| - Integration of realized gains and loss reporting directly within the mobile interface
| - Visual separation between checking and investment balances to help users maintain a set-and-forget mindset
| - | - Transparent pricing models are requested to prevent surprise charges during the final filing stage
|
| Strategic Intel |
| Strengths | - Automated AAOIFI-standard screening creates a high switching cost for the core user base
- Zakat calculation provides a unique annual retention hook that competitors lack
| - Integrated banking-brokerage bundle creates high switching costs
- thinkorswim tools provide professional-grade differentiation
- Zero-commission model sustains organic install velocity
| - Round-Ups mechanism creates daily retention
- Acorns Early accounts increase household switching costs
- Automated ETF portfolios simplify entry for novices
| - | - Seven-year historical data retention creates high switching costs
- W-2 import automation reduces time-to-file by 30%
|
| Weaknesses | - Financial institution sync failures erode trust in portfolio accuracy
- Premium tier pricing is perceived as excessive relative to general market data tools
| - 0.7★ Android-iOS rating gap indicates platform-specific instability
- Authentication loops block core trading access
- Missing tax-lot reporting reduces utility for power users
| - Recurring billing issues post-cancellation
- Account locking and verification loops
- $12/month Gold tier price above category median
| - | - Premium tier pricing sits above category median
- 0.7★ Android-iOS rating gap indicates poor Android stability
|
| Pricing | freemium | free | subscription | free | freemium |
| Momentum | Maintenance | Steady | Active | Intense | Active |
| Update Cadence | 5 versions, ~14d avg | 5 versions, 3 majors/6mo, ~22d avg | 5 versions, ~7d avg | 5 versions | 5 versions, 1 majors/6mo, ~8d avg |
