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Report updated May 19, 2026

Clarity: CBT Self Help Journal is a well-regarded medical app that is free with in-app purchases. With a 4.8/5 rating from 29K reviews, it maintains solid user satisfaction. Users particularly appreciate guided audio sessions provide a quiet mental space for users seeking daily habit development, though mobile interface regressions prevent users from interacting with essential buttons on smaller screen sizes remains a common concern.

What is Clarity: CBT Self Help Journal?

Clarity is a CBT-based mental health journal and AI-chatbot tool for managing stress and mood on iOS.

Users hire Clarity for structured, evidence-based cognitive behavioral therapy tools that provide more clinical depth than standard mood trackers.

Current Momentum

v5.5 · 6d ago

Maintenance
  • Ships minor bug fixes and improvements
  • Maintains high-intent clinical feature set

Active Nemesis

Daylio Journal - Mood Tracker

Daylio Journal - Mood Tracker

By Relaxio s.r.o.

Other Rivals

Finch: Self-Care Pet
Headspace: Sleep & Meditation
BetterHelp - Therapy
Reflectly - Journal & AI Diary
Moodfit: Mental Health Tools
Journal
Intellect: Create a Better You

7-Day Rank Pulse 🇺🇸

Medical

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

Loading...

What Are The Key Features?

AI ChatbotDifferentiator

CBT-trained chatbot for self-reflection

Guided JournalsStandard

Structured writing prompts

Mood TrackingStandard

Logging system for pattern identification

Clinical AssessmentsDifferentiator

Screening tools for ADHD and anxiety

How much does it cost?

Freemium
  • Free core journals
  • $60/year Pro Mode

Freemium model gates clinical and AI tools to convert high-intent users.

Who Built It?

Inquiry Health LLC app icon 1
Inquiry Health LLC app icon 2
Inquiry Health LLC app icon 3
Inquiry Health LLC app icon 4

Inquiry Health

(11.9K)

Providing evidence-based digital tools and clinical assessments to help individuals manage mental health conditions through therapeutic frameworks.

Portfolio

13

Apps

Free 12
Medical83%

Explore the full Inquiry Health report

Portfolio breakdown, audience, momentum, and every app published by Inquiry Health.

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What do users think recently?

Medium confidence · 59 reviews analyzed · Based on 59 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.8/ 5
(29K)
Current version
4.8/ 5
0.0 vs overall
(29K)
Main signal post-update: guided audio sessions provide a quiet mental space for users seeking daily habit development.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate guided audio sessions provide a quiet mental space for users seeking daily habit development, but report mobile interface regressions prevent users from interacting with essential buttons on smaller screen sizes.

What Users Love

Guided audio sessions provide a quiet mental space for users seeking daily habit development

What Frustrates Users

Mobile interface regressions prevent users from interacting with essential buttons on smaller screen sizes

What Users Want

Family sharing support for premium subscriptions to allow access for household members

How have ratings & review volume moved?

Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.

Rating over time

Vertical markers = app releases. Hover any release for the post-release impact delta.

Releases:MajorMinorPatch2 releases in range

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for Clarity: CBT Self Help Journal?

Where is it available?

Localized markets (10)

United StatesBrazilGermanySpainFranceItalyJapanSouth KoreaMexicoPortugal

How's The Medical Market?

How does it evolve in the Medical market?

Clarity maintains a high 4.84 rating across 29,015 reviews, positioning it as a premium clinical alternative in the Medical category. Its grossing rank volatility across international markets suggests it is currently testing price sensitivity in non-US regions.

Rank progression

129 active rankings tracked — 30-day window

No rank history available for this chart.

Which niche is Clarity: CBT Self Help Journal in?

Mental Health Trackers

to manage stress and improve mental well-being

TrackerMental HealthAdultsSubscriptionEmerging

Explore the full Mental Health Trackers niche

Every app in this space — 48 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.

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The rivals identified

Nemeses(1)

Sober SideKick competes directly for the same mental health and behavior-change demographic by leveraging community-driven support and sobriety tracking to address addictive thought patterns.

Contenders(4)

MyEMC icon

Enayati Medical

3.3(12)

MyEMC competes by offering a digital health record interface that captures users seeking clinical medical management.

DBT Coach icon

Resiliens Inc.

3.9(2.1K)

DBT Coach is a direct functional competitor that targets the same clinical audience by digitizing specific therapeutic diary cards.

iCardiac overlaps with Clarity by offering AI-driven health insights, though it anchors its value in physical heart health.

BodyWave: Health Tracker icon

AXIVORA INTELLIGENT TECH PTE. LTD.

4.6(19.7K)

BodyWave competes by shifting the focus from cognitive behavioral therapy to physiological stress monitoring via HRV data.

Same space(3)

Calm Health competes by leveraging a strong brand presence to offer personalized, condition-specific mental health programs.

Grow Therapy targets the same mental health market by streamlining the connection between patients and insurance-covered providers.

Brightside Health icon

Brightside Health Inc

4.2(9.5K)

Brightside Health competes for the same mental health user base by offering professional clinical intervention.

Compare Clarity: CBT Self Help Journal against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

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The outtake for Clarity: CBT Self Help Journal

Strengths to defend, gaps to attack

Core Strengths

  • Clinical CBT framework provides high-value utility
  • Privacy-first local storage reduces security-related churn
  • AI-driven journaling provides personalized reflection

Critical Frictions

  • Interface regressions on smaller screens block workflows
  • Billing transparency issues drive negative sentiment
  • Inconsistent cross-device synchronization

Growth Levers

  • Untapped B2B education partnerships
  • Expansion of clinical assessment library

Market Threats

  • Apple native Journal app OS-level integration
  • High-velocity release cadences from competitors
  • User migration to human-led therapy platforms

What are the next best moves?

highPivot

Rebuild navigation UI for smaller screens because interface regressions block core workflows → stabilize retention

User complaints cite unreachable buttons on smaller devices as a primary blocker.

Trade-off: Push the new wellness library content update to Q3 — UI stability is a prerequisite for retention.

highInvest

Audit subscription billing flow because trial-to-paid friction is the #1 sentiment drag → reduce refund surge

Reviews report unexpected charges and difficulty contacting support post-trial.

Trade-off: Pause the AI chatbot feature expansion — billing transparency has a higher impact on churn.

A counter-intuitive read

The app's clinical depth is a liability in a market that increasingly favors low-friction, gamified habit-tracking; Clarity must prove that CBT utility outweighs the convenience of competitors like Finch.

Feature Gaps vs Competitors

  • Gamified pet-care mechanics (available in Finch)
  • OS-level automated journaling prompts (available in Apple Journal)

Key Takeaways

Clarity holds a strong clinical niche, but interface bugs and billing friction threaten its premium positioning. The PM must prioritize UI stability and billing transparency to protect the high-intent user base from churning to more reliable competitors.

Where Is It Heading?

Declining

The mental health app market is consolidating around high-retention, gamified experiences, leaving clinical-first tools like Clarity exposed to churn. Unless the team resolves the navigation regressions and billing friction, the app will continue to lose ground to competitors with higher release velocities.

Interface regressions on smaller screens prevent users from completing daily check-ins, which directly reduces the daily active habit.

Billing transparency complaints following trial periods create significant support friction, which compounds the sentiment decline already visible in recent reviews.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Clarity: CBT Self Help Journal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Clarity has entered a maintenance phase characterized by stagnant development and emerging friction in billing and UI, leading to a declining outlook.

declined

Emergence of billing transparency complaints

shifted

Transition to maintenance-mode development

shifted

Feature competitive positioning downgrade

added

New competitive threats

Cite this report

Marlvel.ai. “Clarity: CBT Self Help Journal Intelligence Report.” Updated May 19, 2026. https://marlvel.ai/apps/com-moodtools-thoughtdiary

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