The TODAY Show app serves as a digital companion to NBC's morning program, offering on-demand access to show segments, original video content, and trending articles. It integrates e-commerce through 'Steals & Deals' and provides a 24/7 audio stream via the TODAY All Day TuneIn feature. The platform aims to centralize news, lifestyle content, and shopping for loyal viewers.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Loyal viewers of the TODAY show looking for on-demand access to show segments, lifestyle tips, and curated shopping deals.
What does it look like?
Key features
Provides on-demand access to clips from NBC's TODAY show and original digital video content.
Allows users to browse and purchase trending products, gift ideas, and editor-recommended items directly within the app.
Features a 24/7 audio stream via TuneIn for continuous access to show content on the go.
Enables users to locate specific articles, videos, and slideshows across the platform's content library.
How much does it cost?
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
NBC News Digital
4 apps tracked · News
NBC News: Breaking & US News
Start TODAY Meal Plan, Fitness
NBC News: Breaking News & LiveUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for TODAY Show
How's the News market?
The rivals identified
The Analyst's Read
Key takeaways for TODAY Show
Where is it heading?
Bottom line
While the app offers a comprehensive content hub for show fans, users report significant friction regarding search functionality, account registration, and authentication processes.
Report last updated