Report updated Apr 18, 2026
TODAY Show
For loyal viewers of the TODAY show looking for on-demand access to show segments, lifestyle tips, and curated shopping deals.
Overview · Full Intel report in progress
TODAY Show is an established news app that is completely free. With a 4.7/5 rating from 33.5K reviews, it shows polarized user reception.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Provides on-demand access to clips from NBC's TODAY show and original digital video content.
Allows users to browse and purchase trending products, gift ideas, and editor-recommended items directly within the app.
Features a 24/7 audio stream via TuneIn for continuous access to show content on the go.
Enables users to locate specific articles, videos, and slideshows across the platform's content library.
How much does it cost?
Who Built It?
NBC News Digital
Providing real-time journalism and lifestyle content to help audiences stay informed and manage daily wellness routines.
Portfolio
3
Apps
What other apps does NBC News Digital make?
Explore the full NBC News Digital report
Portfolio breakdown, audience, momentum, and every app published by NBC News Digital.
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
Analysis in progress, available soon
What is the competitive landscape for TODAY Show?
How's The News Market?
How does it evolve in the News market?
Rank progression
7 active rankings tracked — 30-day window
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for TODAY Show
Key Takeaways
While the app offers a comprehensive content hub for show fans, users report significant friction regarding search functionality, account registration, and authentication processes.
Where Is It Heading?
Trend analysis
Available very soon