Report updated Jun 12, 2026
onX Fish: Midwest Fishing Maps
For midwestern anglers looking for data-driven scouting tools to identify new fishing spots and navigate public access points.
onX Fish: Midwest Fishing Maps is an established navigation app that is available. With a 4.6/5 rating from 1.1K reviews, it shows polarized user reception.
What is onX Fish: Midwest Fishing Maps?
onX Fish is a navigation and mapping app for Midwest anglers, providing land ownership data and fishery insights on iOS and Android.
Users hire the app to mitigate the legal risk of trespassing and to scout fishing spots using proprietary survey data, replacing manual planning with automated map layers.
Current Momentum
v26.13 · 1w ago
Intense- Expanded state coverage to include Montana
- Ships regular bug fixes and UX updates
Active Nemesis
HuntWise: A Better Hunting App
By Sportsman Tracker
Other Rivals
7-Day Rank Pulse 🇺🇸
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What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Search and filter lakes by species, size, and abundance metrics using survey data
Visual map overlays showing public and private property boundaries
Hands-free navigation to boat ramps and waypoints via in-dash display
How much does it cost?
- Free: Basic navigation and map layers
- $34.99/year: Full Midwest data access
Freemium model gates high-value fishery data and offline capabilities behind an annual subscription, targeting serious anglers.
Who Built It?
onXmaps
Providing outdoor enthusiasts with precise land ownership data and navigation tools for hunting, fishing, and off-roading. Enabling safe exploration of remote terrain through high-accuracy mapping.
Portfolio
5
Apps
What other apps does onXmaps make?
Explore the full onXmaps report
Portfolio breakdown, audience, momentum, and every app published by onXmaps.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for onX Fish: Midwest Fishing Maps?
Where is it available?
Localized markets (1)
How's The Navigation Market?
How does it evolve in the Navigation market?
The app holds a #15 Grossing position in its category (US), but a 3-rank decline indicates that the initial acquisition phase is stabilizing. The regional restriction limits the total addressable market compared to national competitors.
Rank progression
4 active rankings tracked — 30-day window
Which niche is onX Fish: Midwest Fishing Maps in?
Explore the full Fishing Maps niche
Every app in this space — 2 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dominates the outdoor navigation niche with a massive user base and high-frequency feature updates that directly overlap with onX's core land-ownership and mapping value proposition.
Differentiators
- Integrates predictive hunting algorithms that forecast animal movement patterns based on weather and historical data
- Maintains a high-velocity release cadence with six major updates in the last six months alone
- Aggressive cross-platform feature parity ensures consistent user experience across both iOS and Android ecosystems
Head to head
The target app must pivot from being a general mapping tool to a specialized fishing intelligence platform to differentiate from HuntWise's broader, data-heavy outdoor ecosystem.
Contenders(3)
Leverages a massive, global community-sourced trail database that creates a strong network effect moat.
Differentiators
- Relies on a massive user-generated content flywheel that provides trail data for virtually any location
- Ships frequent social-focused updates that encourage users to share and rate their outdoor experiences
The industry standard for professional-grade offline map usage, posing a threat to onX's utility-focused user base.
Differentiators
- Specializes in importing and georeferencing custom PDF maps, which is critical for specialized field work
- Maintains a massive library of third-party professional maps that the target app currently lacks
A powerful, high-fidelity mapping alternative that serves the same prosumer audience looking for offline navigation and custom map layers.
Differentiators
- Provides extensive support for custom map layers and complex data overlays for advanced backcountry navigation
- Offers a more robust offline mapping engine that allows users to cache massive geographic areas
Same space(3)
A specialized navigation tool that demonstrates how vertical-specific mapping features can capture a dedicated user segment.
Differentiators
- Integrates cycling-specific infrastructure data like bike lanes and surface types into the navigation engine
- Provides real-time tracking and social features specifically tailored for the cycling community
Offers superior route-planning UX that directly challenges the target app's navigation and planning capabilities.
Differentiators
- Features a unique 'snap-to-path' drawing tool that makes route creation significantly faster than traditional waypoints
- Optimized for quick, intuitive route planning on mobile devices rather than complex desktop-to-mobile workflows
Adjacent navigation app that gamifies outdoor exploration, competing for the same recreational time-share as the target app.
Differentiators
- Gamifies outdoor navigation through a global treasure-hunting mechanic that drives high daily active usage
- Maintains a highly active development cycle with eleven releases in the last six months
New entrants(1)
An emerging utility-focused navigation tool showing high release velocity and strong user engagement metrics.
Differentiators
- Focuses on precise coordinate-based navigation which appeals to power users and professional field surveyors
- Maintains a rapid update schedule to address specific user requests for coordinate system compatibility
Compare onX Fish: Midwest Fishing Maps against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for onX Fish: Midwest Fishing Maps
Strengths to defend, gaps to attack
Core Strengths
- Proprietary land-ownership data creates high switching costs
- Apple CarPlay integration provides unique in-transit utility
Critical Frictions
- Regional-only subscription model limits total addressable market
- Android version lacks feature parity with iOS
Growth Levers
- Expansion into additional states scales subscription value
- Wearable integration captures high-end scouting market
Market Threats
- HuntWise predictive analytics offer higher value-per-dollar
- National mapping tools adding fishing-specific layers
What are the next best moves?
Ship cross-state data bundles because regional limits are the top friction point for power users → increase conversion
Regional coverage is the primary constraint mentioned in the app description and competitive analysis.
Trade-off: Push the wearable companion app sprint to Q3 — regional expansion has higher revenue impact.
Pivot marketing to focus on legal access because land-ownership is the unique moat → reduce churn against generic fishing apps
Competitors like HuntWise offer broader predictive data, making legal access the only defensible differentiator.
Trade-off: Pause the 'fish finding' feature campaign — legal access messaging has higher retention potential.
Audit Android feature parity because the current version lag creates a platform-specific rating drag → improve cross-platform retention
The Android version is significantly behind the iOS build in update frequency.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The regional limitation is not a weakness but a necessary moat, as the high cost of maintaining proprietary land-ownership data prevents national competitors from easily replicating the app's legal-access accuracy.
Feature Gaps vs Competitors
- Predictive animal movement algorithms (available in HuntWise but missing here)
- Global community-sourced trail database (available in Wikiloc but missing here)
Key Takeaways
onX Fish holds a strong position in the Midwest through proprietary land-ownership data, but the regional subscription model leaves it vulnerable to national competitors, so the PM should prioritize cross-state data bundles to increase the total addressable market.
Where Is It Heading?
Stable
The outdoor navigation market is consolidating around national platforms with predictive analytics, leaving regional tools like onX Fish exposed to churn. Future growth hinges on expanding state coverage to justify the annual subscription cost against national competitors.
Expanded state coverage to include Montana indicates active growth efforts, which should widen the potential subscriber base in the coming quarters.
The 3-rank decline in grossing charts suggests that current retention loops are insufficient to maintain momentum against national outdoor navigation rivals.