onX Fish is a navigation and mapping app for Midwest anglers, providing land ownership data and fishery insights on iOS and Android.
Product velocity
Intense
Daily rank 🇺🇸
#67
▼9Navigation · free
Sentiment
4.6
1k reviews
Nemesis
HuntWise: A Better Hunting App
The App DNA
What makes this app unique?
Users hire the app to mitigate the legal risk of trespassing and to scout fishing spots using proprietary survey data, replacing manual planning with automated map layers.
For Midwestern anglers looking for data-driven scouting tools to identify new fishing spots and navigate public access points.
Key features
Search and filter lakes by species, size, and abundance metrics using survey data
Visual map overlays showing public and private property boundaries
Hands-free navigation to boat ramps and waypoints via in-dash display
How much does it cost?
Freemium model gates high-value fishery data and offline capabilities behind an annual subscription, targeting serious anglers.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
onXmaps
6 apps tracked · Navigation
onX Backcountry: Trail GPS App
TroutRoutes: Fly Fishing App
onX Hunt: GPS Hunting Maps
onX Offroad: Trail Maps & GPS
FieldRegs by onX: Hunting RegsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for onX Fish: Midwest Fishing Maps
How's the Navigation market?
The app holds a #15 Grossing position in its category (US), but a 3-rank decline indicates that the initial acquisition phase is stabilizing. The regional restriction limits the total addressable market compared to national competitors.
Read the market outlookThe rivals identified
By Sportsman Tracker
Dominates the outdoor navigation niche with a massive user base and high-frequency feature updates that directly overlap with onX's core land-ownership and mapping value proposition.
- Integrates predictive hunting algorithms that forecast animal movement patterns based on weather and historical data
- Maintains a high-velocity release cadence with six major updates in the last six months alone
- Aggressive cross-platform feature parity ensures consistent user experience across both iOS and Android ecosystems
Gaia GPS: Mobile Trail MapsContender
Avenza Maps: Offline MappingContender
Wikiloc - Trails of the WorldContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for onX Fish: Midwest Fishing Maps
Where is it heading?
The outdoor navigation market is consolidating around national platforms with predictive analytics, leaving regional tools like onX Fish exposed to churn. Future growth hinges on expanding state coverage to justify the annual subscription cost against national competitors.
- Expanded state coverage to include Montana indicates active growth efforts, which should widen the potential subscriber base in the coming quarters.
- The 3-rank decline in grossing charts suggests that current retention loops are insufficient to maintain momentum against national outdoor navigation rivals.
The SWOT
- Proprietary land-ownership data creates high switching costs
- Apple CarPlay integration provides unique in-transit utility
- Expansion into additional states scales subscription value
- Wearable integration captures high-end scouting market
Next best moves
Ship cross-state data bundles because regional limits are the top friction point for power users → increase conversion
+ 2 more prioritized movesThe counter-intuitive read
The regional limitation is not a weakness but a necessary moat…
Read the full takeFeature gaps
Predictive animal movement algorithms (available in HuntWise but missing here) +1
Since the last report: The report transitioned from a basic feature inventory to a critical competitive analysis, highlighting regional subscription constraints and platform-specific feature gaps.
Bottom line
onX Fish holds a strong position in the Midwest through proprietary land-ownership data, but the regional subscription model leaves it vulnerable to national competitors, so the PM should prioritize cross-state data bundles to increase the total addressable market.
Unlock 2 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated