MARLVEL

Universal Orlando Resort vs its rivals

Side-by-side comparison against Universal Orlando Resort's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Universal Orlando Resort
This App
EF Ultimate Break
Nemesis
Yatra.com- Flight Web Check-In
Contender
BON BINI!
Contender
Benen-Diken-Hof — Sylt
Contender
Treehouse Hotels
Contender
seats.aero
Peer
Яндекс Авиа — дешевые билеты
Peer
trivago: Compare hotel prices
Peer
Skyscanner Flights & Travel
Peer
Core Identity
DeveloperNBCUniversal Media, LLCSignum International AGYatra.comMobailBenen-Diken-Hof GmbH & Co. KGSH Hotels Developerseats.aeroDirect Cursus Computer Systems Trading LLCtrivago N.V.Skyscanner
CategoryTravelTravelTravelTravelTravelTravel & LocalTravelTravel & LocalTravelTravel
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.9 / 54.3 / 54.6 / 50.0 / 55.0 / 54.7 / 53.1 / 54.8 / 54.8 / 5
Ratings Count493,9442,07531,133025,863525267,570492,543
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 17, 2014May 12, 2022Apr 14, 2016Mar 25, 2024Sep 3, 2021May 30, 2023May 30, 2023Feb 24, 2016Jun 15, 2010Feb 17, 2011
Last UpdatedMay 18, 2026May 21, 2026Nov 20, 2017Mar 25, 2026Apr 23, 2026May 13, 2026Apr 8, 2026Apr 30, 2026May 13, 2026May 12, 2026
Sentiment & Reviews
Sentimentterriblepositive----negative-negativenegative
Score25/10090/100----25/100-35/10035/100
Praises
  • High quality park experiences and ride variety keep visitors engaged during successful visits
  • Community connection
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  • Reliable award flight alerts provide significant value for frequent flyers monitoring specific airline reward programs
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  • Price comparison functionality helps travelers identify cost-effective hotel options for their upcoming trips
  • Comprehensive flight search results provide travelers with diverse options for budget-conscious trip planning
Complaints
  • Frequent application crashes and launch failures prevent essential park navigation and mobile ordering
  • Offline functionality
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  • Recent updates introduced critical navigation regressions and broken search functionality that render the app unusable
-
  • Mandatory account creation prevents users from performing quick price checks on hotel availability
  • Third-party booking partner reliability issues lead to missing reservations and financial loss for travelers
  • Frequent application freezing and unresponsiveness during search interactions disrupt the core booking flow
Requests
  • GPS enabled maps to provide real time navigation within the park grounds
  • Enhanced logistics
----
  • Restoration of the flexible date search functionality to allow broader award availability discovery
-
  • Guest browsing mode requested to allow price comparison without requiring personal account registration
  • In-app notification support for price alerts would eliminate reliance on external email checking
Strategic Intel
Strengths
  • Connected gameplay at Villain-Con Minion Blast increases repeat ride engagement
  • In-park mobile ordering reduces physical queue congestion
  • Social-first group chat drives pre-trip community network effects
  • Integrated payment management reduces booking friction for installment plans
-
  • Centralized digital directory reduces hotel labor costs
  • Interactive property map minimizes guest navigation friction
  • Curated Frisian aesthetic creates a high-touch brand experience
  • Property-specific concierge services drive direct on-site revenue
  • Interest-based filtering reduces guest information friction
-
  • Real-time multi-alliance inventory aggregation provides a clear utility advantage over manual airline site searches
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  • 5-million-property inventory provides broad global coverage
  • Aggregated rating index reduces user decision friction
  • Meta-search engine transparency drives high organic install velocity
  • Everywhere Search captures high-intent top-of-funnel travel planners
Weaknesses
  • 3.06 rating on Android vs 4.8 on iOS indicates platform-specific instability
  • Mandatory login hurdles block service access
  • Offline itinerary sync reliability issues erode trust during travel
  • Lack of real-time flight tracking limits utility against airline competitors
-
  • Zero rating on Android platform
  • No loyalty program integration
  • Limited to single-property utility
  • No mobile-key integration
  • Manual-entry service model
  • Zero post-stay engagement features
-
  • Critical navigation regressions and search hangs in the latest version erode the daily active habit
-
  • Mandatory login wall creates high churn
  • Third-party partner reliability issues drive negative sentiment
  • Frequent search-interface freezing disrupts core booking flow
  • Inaccurate price displays at checkout erode user trust
Pricingfreefreefreefreefreefreefreemiumfreefreefree
MomentumMaintenanceActive-IntenseMaintenanceIntenseMaintenance-ActiveActive
Update Cadence5 versions, ~21d avg5 versions, ~5d avg-4 versions2 versions, ~0d avg5 versions2 versions, ~6d avg-5 versions, ~10d avg5 versions, 5 majors/6mo, ~10d avg

Compare Universal Orlando Resort head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Universal Orlando Resort, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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