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Booksy for Customers vs its rivals

Side-by-side comparison against Booksy for Customers's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Booksy for Customers
This App
StyleSeat - Salon Appointments
Nemesis
Mindbody: Fitness & Wellness
Contender
GlossGenius: Booking, Payments
Contender
Vagaro
Contender
Calendly Mobile
Peer
ClassPass: Fitness, Spa, Salon
Peer
Thumbtack: Home Service Pros
Peer
Great Clips Online Check-in
Peer
Goldie: Appointment Scheduler
New Kid
Core Identity
DeveloperBooksyStyleSeat, Inc.MINDBODY Inc.GlossGenius, Inc.Vagaro IncCalendlyClassPass, LLCThumbtack, Inc.Great ClipsQuartet
CategoryLifestyleLifestyleHealth & FitnessBusinessLifestyleBusinessHealth & FitnessLifestyleLifestyleProductivity
PlatformAndroid, iOSiOSiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOSAndroid, iOSiOS
Store Metrics
Rating4.9 / 54.9 / 54.9 / 54.5 / 54.6 / 54.8 / 54.8 / 54.9 / 54.9 / 54.8 / 5
Ratings Count843,549284,500260,1833,7128,86551,070188,489437,062650,81711,662
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 21, 2013Jan 15, 2011Aug 30, 2013Feb 18, 2016Jul 3, 2012Apr 3, 2019Dec 18, 2014May 8, 2014Feb 2, 2011Mar 13, 2017
Last UpdatedMay 5, 2026Apr 14, 2026Apr 16, 2026Apr 17, 2026Mar 31, 2026Apr 20, 2026Apr 8, 2026May 18, 2026May 3, 2026Apr 20, 2026
Sentiment & Reviews
Sentimentmixed------mixedmixed-
Score45/100------45/10055/100-
Praises
  • The booking interface provides a simple and efficient way to schedule various local service appointments
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  • Convenient access to local contractors for home maintenance and repair projects
  • Online check-in functionality saves significant time for users planning their salon visits
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Complaints
  • Lack of robust support and refund mechanisms leaves users vulnerable to scams and unauthorized charges
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  • Immediate application crashes upon launch preventing access to messages and quotes
  • Inaccurate wait time estimations cause frustration when arrival times do not match queue status
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Requests
  • Direct in-app messaging features would improve communication between clients and service providers
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  • Improved dispute resolution mechanisms to protect users from scamming contractors
  • Ability to view stylist schedules or request specific staff members during online check-in
-
Strategic Intel
Strengths
  • 24/7 booking interface reduces scheduling friction
  • Verified portfolios build category authority
  • Automated reminders maintain user retention
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  • B2B SaaS footprint secures supply-side inventory across 40k+ studios
  • Verified review system builds consumer trust
  • Location-based deal discovery drives initial acquisition
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  • Financial protection program (Thumbtack Guarantee) reduces hiring friction for high-ticket projects
  • 500+ category database provides high-intent SEO acquisition surface
  • Clip Notes standardizes service experience across 4,400 locations
  • ReadyNext SMS alerts reduce off-site wait friction
  • Zero-cost utility drives high-volume foot traffic
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Weaknesses
  • High refund dispute frustration
  • Inconsistent business verification
  • Lack of direct in-app support channels
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  • Booking-centric utility lacks discovery-first engagement loops
  • High reliance on studio-partner participation
  • Consumer app lacks personalized workout guidance
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  • Immediate crash loop in the latest release
  • Aggressive lead-pricing policy causing contractor financial loss
  • Lack of effective dispute resolution for abandoned projects
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Inaccurate wait-time reporting causes high-frequency churn
  • Lack of stylist-specific booking limits user control
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Pricingfreefreemiumfreemiumfreemiumfreefreemiumsubscriptionfreefreefreemium
MomentumActiveIntenseIntenseIntenseIntenseIntenseIntenseActiveActiveIntense
Update Cadence5 versions, ~5d avg5 versions5 versions5 versions5 versions5 versions5 versions5 versions, ~10d avg5 versions, ~8d avg5 versions

Compare Booksy for Customers head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Booksy for Customers, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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