Sticker.ly - Sticker Maker vs its rivals

Side-by-side comparison against Sticker.ly - Sticker Maker's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Sticker Maker Studio
Nemesis
Sticker Maker for WhatsApp
Contender
WhatSticker
Contender
Sticker Maker - WASticker
Contender
Stickify: Stickers for WhatsApp
Contender
Facemoji Keyboard
Peer
Bitmoji
Peer
GIPHY: The GIF Search Engine
Peer
Core Identity
DeveloperNAVER Z CorporationViko & CoSiavaWhatStickerMobile HeroesStickifyBaidu (Hong Kong) LimitedPicsArt, Inc.Snap, Inc.GIPHY
CategorySocial Networking------Photo & Video--
PlatformAndroid, iOS------Android, iOS--
Store Metrics
Rating4.8 / 5------4.7 / 5--
Ratings Count148,168------1,192,673--
PriceFree------Free--
Release DateApr 11, 2019------Jan 2, 2013--
Last UpdatedApr 27, 2026------Jun 30, 2026--
Sentiment & Reviews
Sentimentnegative------negative--
Score25/100------25/100--
Praises
  • Custom sticker creation tools provide a simple way to personalize messaging for casual users
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  • Extensive library of editing effects and creative tools provides unmatched artistic versatility
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Complaints
  • Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
  • Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
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  • Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
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Requests
  • Removal of intrusive watermarks and paywalls to restore the original free utility of the app
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  • Option to disable AI-driven features and content for users preferring traditional editing tools
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Strategic Intel
Strengths
  • Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
  • Creator-follower social feed increases session frequency via community network effects
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  • Editors' Choice badge across five markets sustains organic install velocity
  • 60M+ sticker library functions as a community-driven acquisition moat
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Weaknesses
  • Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
  • Technical export failures prevent core app utility for a segment of the user base
  • Premium tier paywalls on previously free features drive high-frequency user complaints
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  • Premium tier pricing above category median
  • 0.6★ Android-iOS rating gap on majority Android base
  • Aggressive ad-frequency triggers high-churn complaints
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Pricingfreemium------freemium--
MomentumActive------Intense--
Update Cadence4 versions, 1 majors/6mo, ~11d avg------5 versions, ~5d avg--

Compare Sticker.ly - Sticker Maker head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sticker.ly - Sticker Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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