Edikted is a mobile-first women's clothing app providing trend-focused apparel and exclusive discounts on iOS and Android.
Product velocity
Intense
Daily rank 🇺🇸
#85
▼9Lifestyle · free
Sentiment
4.9
16k reviews
Nemesis
Princess Polly
The App DNA
What makes this app unique?
Users hire Edikted for rapid access to fast-fashion trends, using the app as a primary destination for frequent, low-friction shopping sessions.
For Women seeking trend-focused, fast-fashion apparel with a preference for mobile-first shopping experiences.
Key features
10% discount code (APP10) provided specifically for app users
Integrated screen reader support and accessibility menu for visual disability navigation
Alerts for new arrivals, discounts, and exclusive offers
How much does it cost?
Monetization is driven by direct-to-consumer retail sales, with the app serving as a high-retention sales channel.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate trendy and affordable clothing selections keep fashion-conscious users returning for frequent shopping sessions.
How are ratings & reviews evolving?
What users say, by theme
- Trendy and affordable clothing selections keep fashion-conscious users returning for frequent shopping sessions
- Persistent technical glitches during checkout and navigation prevent users from completing their intended purchases
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for edikted
How's the Lifestyle market?
Edikted holds a #83 Free rank in the US Shopping category, but the 0.4★ rating gap between iOS and Android suggests platform-specific stability issues. The current rank is vulnerable to newer entrants like Hello Molly that utilize identical infrastructure.
Read the market outlookThe rivals identified
By Princess Polly Online Pty Ltd
Princess Polly maintains a high-velocity release cycle and direct thematic alignment, serving the exact same Gen-Z fashion-forward audience as Edikted.
- Maintains a consistent release cadence of 9 updates in six months to keep UI fresh
- Deep integration of social-first shopping features that mirror this app's core demographic behavior
- Stronger brand-as-category positioning within the specific 'festival and trend' fashion niche
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for edikted
Where is it heading?
The fast-fashion mobile market is consolidating around apps that provide seamless, high-speed checkout and personalized discovery. Edikted's current technical instability leaves it exposed to more responsive competitors, so the PM must prioritize core stability to prevent churn of the existing user base.
- Persistent checkout bugs in the latest release disrupt the conversion funnel, which compounds the rating drag visible on Android.
- The 10% app-exclusive discount continues to drive user migration from web to mobile, maintaining a steady install velocity.
The SWOT
- 10% app-exclusive discount incentivizes high-value user migration
- Accessibility menu expands addressable market
- Trend-focused catalog drives high-frequency repeat visits
- Implement user-submitted photo reviews with measurements
- Expand loyalty program to gamify repeat purchases
- Leverage push notifications for personalized re-engagement
Next best moves
Rebuild checkout flow because persistent freezing is the top complaint → increase conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The reliance on third-party Tapcart infrastructure is a strategic liability…
Read the full takeFeature gaps
User-submitted photo reviews (available in ASOS but missing here) +1
Since the last report: Edikted has transitioned from a standard shopping experience to one defined by aggressive discount-led acquisition, currently hampered by critical technical instability in the checkout flow.
Bottom line
Edikted drives strong initial acquisition through exclusive discounts, but technical instability in the checkout flow prevents long-term conversion, so the PM must prioritize stability over new features to protect the current chart position.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Edikted good for finding affordable trends?
How does Edikted compare to Princess Polly?
Does Edikted have a loyalty program?
What is a free alternative to Edikted?
Report last updated