edikted icon

Edikted

For fashion-conscious consumers, likely Gen Z and Millennials, seeking trendy clothing and exclusive mobile-based retail offers.

Known foredikted
1app4.9(15.4K)Lifestyle

Snapshot

Who is Edikted?

Providing fashion-forward consumers with a mobile-first shopping experience for trendy apparel and closet staples.

Target audience

Fashion-conscious consumersLikely Gen ZMillennials

Active nemesis

Princess Polly Online Pty

Other rivals

Portfolio

Free 1
1
app
Lifestyle1

Last updated

edikted

v23.7

4mo ago

Intense

Publisher DNA

What defines Edikted?

Publisher DNA

Primary focus

Mobile-first fast fashion retail

Scale

indie

Target audience

Fashion-conscious consumers, likely Gen Z and Millennials, seeking trendy clothing and exclusive mobile-based retail offers.

Signature Patterns

  • Single-app portfolio strategy focused exclusively on the Lifestyle category
  • High-frequency update cycle to refresh inventory and app functionality
  • Direct-to-consumer monetization model via a free-to-download retail interface
  • Emphasis on personalized engagement features including saved items and push alerts
Intense

Portfolio momentum

Maintaining an intense development pace with 12 updates in the last 6 months for their single flagship title, with the most recent major release occurring within the last 14 days.

Last release 14d agoActive apps 1

Portfolio

What does Edikted ship?

Apps

1 app analysed

edikted icon
edikted

Women's Clothing Online

4.9(15.4K)
View Intel →

Accessibility menu expands addressable market

  • Trendy and affordable clothing selections keep fashion-conscious users returning for frequent shopping sessions
  • Persistent technical glitches during checkout and navigation prevent users from completing their intended purchases

Distributed across 9 markets, strongest in Asia-Pacific.

Based on 1 of 1 app with localized market data · last scanned .

Americas (2)

  • Canada1 / 1
  • United States1 / 1

Europe (2)

  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (5)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Singapore1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaCanadaIndiaIndonesiaSingaporeTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

55/100

Avg sentiment score

Rivals

Who does Edikted compete with?

The rivals identified

Nemeses(1)

Princess Polly Online Pty

known forPrincess Polly

1 app4.9Lifestyle

Princess Polly maintains a high-velocity release cycle and direct thematic alignment, serving the exact same Gen-Z fashion-forward audience as Edikted.

Contenders(2)

CIDER HOLDING

known forCIDER - Clothing & Fashion

1 app4.8Lifestyle

CIDER represents a massive scale competitor with a highly aggressive update schedule and global fashion reach.

PRETTYLITTLETHING.COM

known forPrettyLittleThing

1 appLifestyle

A direct competitor in the fast-fashion space that shares the same visual identity and target demographic.

Same space(3)

ASOS

known forASOS - Discover Fashion Online

1 app4.7Lifestyle

A massive incumbent that sets the industry standard for mobile fashion shopping UX and logistics.

H&M

known forH&M

1 app4.8Lifestyle

While a broader retailer, H&M competes for the same wallet share and mobile shopping time.

Urban Outfitters

known forUrban Outfitters

1 app4.9Lifestyle

Competes for the same aesthetic-driven audience with a more mature, lifestyle-focused mobile experience.

New entrants(1)

HELLO MOLLY

known forHello Molly US

1 app4.3Lifestyle

A recent entrant using the same Tapcart infrastructure as the target, signaling a direct platform-level rivalry.

The Analyst's Read

The bottom line on Edikted

Bottom line

Edikted is a highly focused DTC fashion player using a single-app strategy to serve a specific lifestyle niche. Their exceptionally high user rating and intense update velocity suggest a disciplined operational model that prioritizes user retention and trend responsiveness over portfolio breadth.

Frequently asked questions

How many apps does Edikted publish?
Edikted has 1 app tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Edikted make?
Edikted's portfolio is concentrated in Lifestyle, with an average rating of 4.9/5 across rated apps.
What is Edikted's top app?
By review volume across the portfolio, edikted is Edikted's best-known app tracked by Marlvel.
In how many countries are Edikted's apps available?
Marlvel has tracked Edikted's apps across 9 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Edikted, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Edikted intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/edikted

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Data licensed under CC-BY-NC 4.0