Edikted
For fashion-conscious consumers, likely Gen Z and Millennials, seeking trendy clothing and exclusive mobile-based retail offers.
Known foredikted
ediktedFor fashion-conscious consumers, likely Gen Z and Millennials, seeking trendy clothing and exclusive mobile-based retail offers.
ediktedProviding fashion-forward consumers with a mobile-first shopping experience for trendy apparel and closet staples.
Target audience
Portfolio
Free 1Last updated
edikted
v23.7
3mo ago
Primary focus
Mobile-first fast fashion retail
Scale
indie
Target audience
Fashion-conscious consumers, likely Gen Z and Millennials, seeking trendy clothing and exclusive mobile-based retail offers.
Maintaining an intense development pace with 12 updates in the last 6 months for their single flagship title, with the most recent major release occurring within the last 14 days.
1 app analysed
Accessibility menu expands addressable market
Distributed across 9 markets, strongest in Asia-Pacific.
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Princess Polly maintains a high-velocity release cycle and direct thematic alignment, serving the exact same Gen-Z fashion-forward audience as Edikted.
Strategic outlook coming soon.
What fed this analysis
CIDER represents a massive scale competitor with a highly aggressive update schedule and global fashion reach.
A direct competitor in the fast-fashion space that shares the same visual identity and target demographic.
A massive incumbent that sets the industry standard for mobile fashion shopping UX and logistics.
While a broader retailer, H&M competes for the same wallet share and mobile shopping time.
Competes for the same aesthetic-driven audience with a more mature, lifestyle-focused mobile experience.
A recent entrant using the same Tapcart infrastructure as the target, signaling a direct platform-level rivalry.
