The Baby In Yellow vs its rivals

Side-by-side comparison against The Baby In Yellow's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Granny
Nemesis
Mr. Meat: Horror Escape Room
Contender
Eyes Horror & Coop Multiplayer
Contender
Garten of Banban
Contender
Ice Scream 1: Horror Neighborhood
Contender
The Ghost - Co-op Survival
Peer
Slendrina: The Cellar
Peer
Five Nights at Freddy's
Peer
Core Identity
DeveloperTeam Terrible LimitedDennis VukanovicKepleriansPaulina PabisEuphoric BrothersKepleriansGameResortDVloperJoey Drew Studios Inc.Scott Cawthon
CategoryGamesGames------Games-
PlatformAndroid, iOSiOS, Android------iOS, Android-
Store Metrics
Rating4.3 / 54.4 / 5------4.5 / 5-
Ratings Count45,75198,660------5,079-
PriceFreeFree------$4.99-
Release DateJun 17, 2021Dec 12, 2017------Dec 21, 2018-
Last UpdatedMar 1, 2026Dec 2, 2025------Jan 31, 2026-
Sentiment & Reviews
Sentimentexcellentpositive------excellent-
Score85/10078/100------82/100-
Praises
  • Horror and puzzle elements create an immersive atmosphere that keeps players engaged for long sessions
  • Strong narrative progression across chapters builds anticipation for future content updates among the player base
  • Horror Atmosphere & Gameplay
  • Nostalgia & Longevity
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  • Engaging Story and Atmosphere
  • High Entertainment Value
-
Complaints
  • Frequent and unskippable advertisements disrupt the gameplay flow and frustrate users during intense moments
  • Technical glitches and progression blockers prevent players from completing specific game acts
  • Performance & Lag
  • Technical Bugs & Crashes
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  • Technical Bugs and Performance
  • Lack of Controller Support
-
Requests
  • Multiplayer mode implementation would allow friends to experience the horror and puzzles together
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Strategic Intel
Strengths
  • Ragdoll physics engine creates viral content loops
  • 11-chapter narrative structure sustains long-term session engagement
  • Massive legacy user base (4.3M+ Android ratings)
  • Strong brand recognition as a genre classic
  • Unique Acoustic Detection differentiator
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  • Iconic visual identity (1930s rubber-hose animation style)
  • Strong narrative depth and established IP lore
  • High brand loyalty and active global community
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Weaknesses
  • Unskippable ad frequency in latest builds
  • Progression-blocking bugs in critical chase sequences
  • Device incompatibility on older hardware
  • Technical debt (30FPS cap on modern hardware)
  • Critical ad-related crashes (black screen bug)
  • Lack of a save progress feature
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  • Persistent technical bugs in specific chapters
  • Lack of mobile controller support
  • No cloud save functionality
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Pricingfreemiumfreemium------paid-
MomentumMaintenanceMaintenance--------
Update Cadence5 versions, 5 majors/6mo, ~21d avg5 versions, 1 majors/6mo, ~284d avg--------

Compare The Baby In Yellow head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by The Baby In Yellow, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0