Tumblr: Social Media & Art vs its rivals

Side-by-side comparison against Tumblr: Social Media & Art's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	Tumblr: Social Media & Art This App	Pinterest Nemesis	Instagram Contender	Wattpad - Read & Write Stories Contender	Threads, an Instagram app Contender	DeviantArt Contender	VSCO: Photo & Video Editor Peer	ArtStation Peer	pixiv Peer	Discord - Chat, Talk & Hangout Peer
Core Identity
Developer	Tumblr, Inc.	Pinterest, Inc.	Instagram, Inc.	Wattpad Corp	Instagram, Inc.	DeviantArt	Visual Supply Company	Ballistic Media Pty Ltd	pixiv Inc.	Discord Inc.
Category	Social Networking	-	Photo & Video	Book	-	-	-	-	-	Social Networking
Platform	Android, iOS	-	iOS, Android	Android, iOS	-	-	-	-	-	iOS, Android
Store Metrics
Rating	4.2 / 5	-	4.7 / 5	4.7 / 5	-	-	-	-	-	4.7 / 5
Ratings Count	366,860	-	28,991,131	705,736	-	-	-	-	-	3,418,501
Price	Free	-	Free	Free	-	-	-	-	-	Free
Release Date	Feb 25, 2009	-	Oct 6, 2010	Mar 8, 2009	-	-	-	-	-	May 21, 2015
Last Updated	May 4, 2026	-	May 5, 2026	May 6, 2026	-	-	-	-	-	Apr 27, 2026
Sentiment & Reviews
Sentiment	mixed	-	negative	mixed	-	-	-	-	-	negative
Score	45/100	-	25/100	75/100	-	-	-	-	-	35/100
Praises	Long-form text and image blogging remains a unique sanctuary for niche fandom communities Minimalist interface design preserves the early internet aesthetic that users find comforting	-	Broad social connectivity allows users to share content with a global audience easily	-	-	-	-	-	-	Community-driven social interaction provides a reliable space for connecting with friends and hobbyists
Complaints	Aggressive and intrusive advertising patterns disrupt navigation and force unwanted browser redirects Post-update stability issues cause frequent application crashes and freezing during standard usage	-	Automated account suspension systems trigger false flags without clear explanation or human review	-	-	-	-	-	-	Frequent application crashes and freezing behavior post-update disrupt core communication and voice chat functionality
Requests	Enhanced organization tools for hearted posts to better manage diverse fandom interests	-	Transparent human-led support channels are needed to resolve account access and suspension issues	-	-	-	-	-	-	Simplified account recovery and login processes to reduce reliance on phone number verification
Strategic Intel
Strengths	Chronological feed preserves community-led discovery Granular tag-blocking system empowers user-curated content feeds Multi-blog architecture supports diverse creative identities	-	Network effects from massive global user base Integrated Reels-Stories-Shopping utility	Social commenting mechanism drives community-network effects Studios IP pipeline functions as a B2B distribution barrier 25-language library supports international scale	-	-	-	-	-	Persistent server-based community structure drives high switching costs Real-time presence triggers increase DAU/MAU ratio
Weaknesses	Intrusive ad-redirects trigger high churn Frequent post-update stability regressions Legacy account recovery hurdles	-	0.68★ Android-iOS rating gap Opaque automated account suspension systems	0.8★ Android-iOS rating gap indicates technical friction Ad-supported free tier creates high churn risk Subscription pricing lacks professional catalog value	-	-	-	-	-	Frequent post-update crashes erode daily active habit Complex account verification creates high-friction entry barriers Premium tier pricing exceeds category median
Pricing	freemium	-	freemium	freemium	-	-	-	-	-	freemium
Momentum	Active	-	Active	Active	-	-	-	-	-	Intense
Update Cadence	5 versions, ~9d avg	-	5 versions, ~16d avg	5 versions, 3 majors/6mo, ~11d avg	-	-	-	-	-	5 versions, 1 majors/6mo, ~5d avg

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