Tumblr: Social Media & Art icon

Tumblr

For artists, fandom enthusiasts, and digital creators seeking a supportive, non-algorithmic social environment for curation and expression.

1app3.8(3.7M)Social Networking

Snapshot

Who is Tumblr?

Providing a dedicated space for creative self-expression and fandom-driven communities through a unique reblogging and curation ecosystem.

Target audience

ArtistsFandom enthusiastsDigital creators seeking a supportive

Top rival

Instagram

Other rivals

Portfolio

Free 1
1
app
Social Networking1

Last updated

Tumblr: Social Media & Art

v44.4.0.108

4mo ago

Intense

Publisher DNA

What defines Tumblr?

Publisher DNA

Primary focus

Social networking for creative communities and fandoms

Scale

indie

Target audience

Artists, fandom enthusiasts, and digital creators seeking a supportive, non-algorithmic social environment for curation and expression.

Signature Patterns

  • Focus on multi-format blogging and reblogging mechanics
  • Community-centric features tailored to fandoms and digital artists
  • Monetization model centered on free access and download
  • High-velocity maintenance schedule for a single-app portfolio
Intense

Portfolio momentum

Maintaining an intense development pace with 12 updates in the last 6 months for its flagship title, with the most recent release occurring within the last 10 days.

Last release 10d agoActive apps 1

Portfolio

What does Tumblr ship?

Apps

1 app analysed

Granular tag-blocking system empowers user-curated content feeds

  • Long-form text and image blogging remains a unique sanctuary for niche fandom communities
  • Aggressive and intrusive advertising patterns disrupt navigation and force unwanted browser redirects

Distributed across 11 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (6)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
+1 more europe market
  • Spain1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

45/100

Avg sentiment score

Rivals

Who does Tumblr compete with?

The rivals identified

Contenders(2)

Instagram

known forInstagram

1 app4.0Social Networking

The massive visual social network that captures mainstream artists and aesthetic content creators.

Wattpad

known forWattpad - Read & Write Stories

1 app3.8Social Networking

Directly competes for the fanfiction and creative writing segment of Tumblr's audience.

Same space(1)

Discord

known forDiscord - Talk, Play, Hang Out

1 app4.3Social Networking

Hosts the private servers where many Tumblr fandoms and art groups migrate for deeper interaction.

The Analyst's Read

The bottom line on Tumblr

Bottom line

Tumblr remains a specialized incumbent in the social space, leveraging a unique network effect within fandoms that insulates it from broader social media volatility. Its disciplined focus on a single flagship product ensures concentrated development resources.

Frequently asked questions

How many apps does Tumblr publish?
Tumblr has 1 app tracked by Marlvel, primarily in the Social Networking category.
What kind of apps does Tumblr make?
Tumblr's portfolio is concentrated in Social Networking, with an average rating of 3.8/5 across rated apps.
What is Tumblr's top app?
By review volume across the portfolio, Tumblr: Social Media & Art is Tumblr's best-known app tracked by Marlvel.
In how many countries are Tumblr's apps available?
Marlvel has tracked Tumblr's apps across 11 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
no
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tumblr, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Tumblr intelligence.” Updated 2026-04-23. https://marlvel.ai/publishers/tumblr-inc

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Data licensed under CC-BY-NC 4.0