High confidence · Latest 100 of 2.5M total reviews analyzed
Mixed
Recent user voice shows a mixed sentiment. Users appreciate product variety and deals and virtual try-on features, but report technical instability and crashes and login and authentication failures.
Rating: 4.9
Reviews: 2.5M
Confidence: high
How did the latest release land?
Overall
4.8/ 5
★★★★★
(2.5M)Current version
4.9/ 5
+0.0 vs overall
★★★★★
(2.3M)Main signal post-update: product Variety and Deals.
Sentiment over time
Weekly average rating and review volume across stores, last 90 days.
Review themes
Praise
What users love
- Product Variety and Deals
- “The Ulta app has great deals and sales!”
- “I can easily find all of my favorite beauty products”
- Virtual Try-On Features
- “I love the Glamlab where you can try on lipgloss, mascera, concealer”
Complaint
Common complaints
- Technical Instability and Crashes
- “Most of the time, the app crashes”
- “constantly crashes. can't hit SEARCH”
- Login and Authentication Failures
- “I keep getting a 'oops we hit a snag' error”
- “Its a log in loop. Updated and still doing it.”
- Payment and Checkout Errors
- “Online orders do not go through. Will use Sephora for online orders.”