The UNIQLO app provides a digital storefront for men's, women's, and kids' apparel, featuring core lines like LifeWear, HEATTECH, and AIRism. It integrates social-style inspiration from staff and influencers with personalized size recommendations based on user-provided height and weight data.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Fashion-conscious consumers seeking accessible, everyday apparel for all ages.
What does it look like?
Key features
Suggests optimal clothing sizes based on user-inputted height and weight metrics.
Displays curated outfit ideas shared by customers, influencers, and UNIQLO staff.
Alerts users when out-of-stock items become available again.
Provides app-only deals and access to online-exclusive sizes and styles.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
UNIQLO CO.
13+ apps tracked · Shopping
UNIQLO PH
UNIQLO - LifeWear
UNIQLO Thailand
ユニクロ UTme!
UNIQLO SG
유니클로 UNIQLO - 쇼핑
UNIQLO Vietnam
UNIQLO AU
UNIQLO India: Clothing Store
UNIQLO Malaysia
UNIQLO - LifeWear
UNIQLO TWUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for UNIQLO: Clothes Shopping
How's the Shopping market?
The rivals identified
By Kiabi
Both apps compete for the same budget-conscious fashion consumer by offering digital storefronts for family apparel. They overlap directly in the men's, women's, and children's clothing segments.
- KIABI provides e-reservation for in-store try-ons, a feature not present in the UNIQLO app.
- KIABI includes home decor, storage, and linens, extending the catalog beyond apparel.
- KIABI features dedicated maternity and plus-size categories, broadening the accessible demographic range.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for UNIQLO: Clothes Shopping
Where is it heading?
Bottom line
While the app offers strong personalization tools like size recommendations, recent UI changes and restrictive return policies are significant friction points for users.
Report last updated