Most Likely To is a social party game for adults, available on iOS and Android, featuring categorized question decks and user-generated content.
Product velocity
Active
Daily rank 🇺🇸
#100
▲11Games · grossing
Sentiment
3.5
812 reviews
Nemesis
Picolo drinking game
The App DNA
What makes this app unique?
Users hire the app for low-friction social entertainment during gatherings, where the game acts as a catalyst for conversation and group interaction.
For Adults looking for social party games for gatherings, house parties, and pre-parties.
Key features
Curated decks of over 2,000 questions categorized by theme, including 'Spicy' and 'Extreme' sets
User-generated input fields for adding custom statements to the game deck
Localized interface and content available in 21 languages
How much does it cost?
Subscription model gates content access and removes ads, anchored by a 3-day trial to lower the barrier for conversion.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
Vanilla b.v.
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Truth or DareUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate engaging gameplay mechanics provide high entertainment value during family road trips.
How are ratings & reviews evolving?
What users say, by theme
- Engaging gameplay mechanics provide high entertainment value during family road trips
- Aggressive weekly subscription charges trigger user frustration regarding hidden costs
10 of 10 recent reviews analyzed · moderate confidence · Mixed overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Most Likely To
How's the Games market?
Most Likely To holds a presence across 50+ global markets, but the #14 Grossing rank in Kenya vs #80+ in the US suggests a reliance on volume-based acquisition in emerging territories to offset churn in mature markets.
Read the market outlookThe rivals identified
By Marmelapp
Picolo is the dominant market leader in the party/drinking game niche, maintaining high engagement and consistent updates that directly compete for the same social-gathering use case.
- Features a robust library of customizable game modes that allow users to tailor the intensity of the party experience.
- Maintains a consistent release cadence that ensures fresh content and bug fixes, keeping the user base highly engaged.
- Positions itself as a lifestyle brand for social gatherings rather than just a simple digital card deck.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Most Likely To
Where is it heading?
The party-game market is consolidating around titles with deeper social-loop mechanics, leaving Most Likely To exposed to churn. The current focus on stability without content expansion means the app will likely lose share to rivals like Picolo unless the billing friction is resolved to allow for organic growth.
- Subscription management failures in the latest version trigger recurring billing complaints, which compounds the rating drag already visible on Android.
- Recent updates focused on stability, no feature expansion, leaving the content library stagnant for long-term players.
The SWOT
- 21-language library functions as a B2B distribution moat into international markets
- Custom question creator increases session duration via personalization
- Transparent billing UI could stabilize the user base and reduce refund-related churn
- Expansion of question database would address the stagnant content complaint
Next best moves
Audit subscription cancellation flow because billing complaints are the #1 sentiment driver → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on emerging market grossing ranks…
Read the full takeFeature gaps
Real-time collaborative mechanics (available in Gartic.io but absent here) +1
Since the last report: The app shifted to a subscription-first monetization model, which has introduced significant user friction and billing-related complaints.
Bottom line
Most Likely To captures social-gathering intent through a sticky core loop, but aggressive billing friction is actively destroying user trust, so the PM must prioritize transparent cancellation flows to stabilize the base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated