2 Truths and 1 Lie icon
5 Second Battle Rule Game icon
Charades - Act it out Kabuki icon
+23

Vanilla b.v.

For adults and social groups looking for icebreakers, drinking games, or high-energy party entertainment.

26apps3.7(49K) Multi-theme

Snapshot

Who is Vanilla b.v.?

Digitizing classic social party games for groups and adult gatherings through interactive, prompt-based mobile experiences.

Target audience

AdultsSocial groups looking for icebreakersDrinking games

Active nemesis

Marmelapp

Other rivals

Portfolio

Free 26
26
apps
Games13
Entertainment2
Health & Fitness2
Juegos2

Last updated

Truth or Dare - Party Game

v3.3.1

4mo ago

Intense

Publisher DNA

What defines Vanilla b.v.?

Publisher DNA

Primary focus

Mobile party and social games

Scale

indie

Target audience

Adults and social groups looking for icebreakers, drinking games, or high-energy party entertainment.

Signature Patterns

  • Local multiplayer 'pass-the-phone' mechanics across the entire portfolio
  • Extensive prompt-based content libraries exceeding 2,000 entries per app
  • Integration of utility features like timers and scoring systems to facilitate physical gameplay
  • Hybrid monetization using free-to-play models with thematic content expansions
  • Consistent focus on adult-oriented social icebreakers and drinking game formats
Intense

Portfolio momentum

Released 19 updates across 6 apps in the last 6 months, with the most recent major release occurring within the last 10 days.

Last release 9d agoActive apps 5Abandoned 1

Portfolio

What does Vanilla b.v. ship?

Apps

26 apps analysed

5 Second Battle Rule Game icon
5 Second Battle Rule Game

The fiercest time-sensitive battle between friends! 5 Second Rule in full effect

3.5(500)
View Intel →
Charades - Act it out Kabuki icon
Charades - Act it out Kabuki

Play Charades by acting out words with your friends

3.6(246)
View Intel →

Distributed across 11 markets, strongest in Europe.

Based on 8 of 26 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States8 / 8
  • Brazil7 / 8
  • Mexico7 / 8

Europe (7)

  • France7 / 8
  • Germany7 / 8
  • Italy7 / 8
  • Netherlands7 / 8
  • Portugal7 / 8
+2 more europe markets
  • Spain7 / 8
  • Sweden7 / 8

Asia-Pacific (1)

  • Japan1 / 8

Core markets (8/8 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Vanilla b.v. compete with?

The rivals identified

Nemeses(1)

Marmelapp

known forPicolo drinking game

1 app3.7Games

Picolo is the dominant market leader in the party/drinking game niche, maintaining high engagement and consistent updates that directly compete for the same social-gathering use case.

Contenders(1)

Yangmei Studios AB

known forNever Have I Ever • Party Game

1 app4.4Games

This app serves the exact same 'party game' niche as the target, focusing on the same social-interaction mechanic.

Same space(3)

Etermax

known forTrivia Crack: Smart Quiz Games

1 app4.5Games

A major player in the social-gaming space that competes for the same 'group entertainment' time slot during social gatherings.

Gartic

known forGartic.io

1 app4.0Games

Competes for the same casual social-gaming audience by focusing on collaborative drawing and guessing mechanics.

Warner Bros.

known forHeads Up! Charades for Kids

1 app4.4Games

While the target audience is younger, this app dominates the party-game category and sets the standard for mobile social interaction.

The Analyst's Read

The bottom line on Vanilla b.v.

Bottom line

Vanilla b.v. is a well-positioned indie studio with a clear focus on the social party game niche. Their high update frequency and deep content libraries suggest a robust operational model for maintaining engagement in a category driven by content variety.

Frequently asked questions

How many apps does Vanilla b.v. publish?
Vanilla b.v. has 26 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does Vanilla b.v. make?
Vanilla b.v.'s portfolio is concentrated in Games and Entertainment, with an average rating of 3.7/5 across rated apps.
What is Vanilla b.v.'s top app?
By review volume across the portfolio, Truth or Dare - Party Game is Vanilla b.v.'s best-known app tracked by Marlvel.
In how many countries are Vanilla b.v.'s apps available?
Marlvel has tracked Vanilla b.v.'s apps across 11 countries.

What fed this analysis

Apps analyzed:
6
With full intel:
0
With overview:
6
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vanilla b.v., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Vanilla b.v. intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/vanilla-b-v

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Data licensed under CC-BY-NC 4.0