+22
Vanilla b.v.
For adults and social groups looking for icebreakers, drinking games, or high-energy party entertainment.
Known forMost Likely To
For adults and social groups looking for icebreakers, drinking games, or high-energy party entertainment.
Digitizing classic social party games for groups and adult gatherings through interactive, prompt-based mobile experiences.
Target audience
Portfolio
Free 25Last updated
Most Likely To
v1.4.2
5mo ago
Primary focus
Mobile party and social games
Scale
indie
Target audience
Adults and social groups looking for icebreakers, drinking games, or high-energy party entertainment.
Released 19 updates across 6 apps in the last 6 months, with the most recent major release occurring within the last 10 days.
25 apps analysed
Analysis in progress
The fiercest time-sensitive battle between friends! 5 Second Rule in full effect
Analysis in progress
Analysis in progress
Distributed across 10 markets, strongest in Europe.
Based on 7 of 25 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
50/100
Avg sentiment score
Picolo is the dominant market leader in the party/drinking game niche, maintaining high engagement and consistent updates that directly compete for the same social-gathering use case.
Strategic outlook coming soon.
What fed this analysis
This app serves the exact same 'party game' niche as the target, focusing on the same social-interaction mechanic.
A major player in the social-gaming space that competes for the same 'group entertainment' time slot during social gatherings.
Competes for the same casual social-gaming audience by focusing on collaborative drawing and guessing mechanics.
While the target audience is younger, this app dominates the party-game category and sets the standard for mobile social interaction.
