Cleto May
For general mobile users seeking quick solutions for productivity, education, or casual entertainment.
Businessman Simulator
Snapshot
Who is Cleto May?
Providing a diverse collection of digital tools and casual games for daily utility and entertainment. Helping users manage tasks and pass time with simple, accessible mobile applications.
Target audience
Portfolio
Free 17Last updated
Businessman Simulator
v1.1.6
3.1y ago
Publisher DNA
What defines Cleto May?
Publisher DNA
Primary focus
Utility tools and casual games
Scale
studio
Target audience
General mobile users seeking quick solutions for productivity, education, or casual entertainment.
Signature Patterns
- •High volume of single-purpose utility and casual game titles
- •Monetization mix of paid and free-to-play models
- •Frequent use of 'Generator' and 'Simulator' naming conventions
- •Broad category diversification ranging from Education to Finance and Developer Tools
Portfolio momentum
With only one release in the last six months and a high volume of abandoned titles, the publisher is currently in a maintenance phase.
Portfolio
What does Cleto May ship?
Apps
38 apps analysed
- Specialized faith-based content library targets underserved religious community gatherings.
- Distraction-free, ad-free environment for religious groups
- Collaborative riddle-solving mechanic provides a unique social utility for party settings
Single-market publisher, every app ships only to United States.
Based on 3 of 38 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
Rivals
Who does Cleto May compete with?
The rivals identified
Nemeses(6)
This app dominates the travel ecosystem by controlling the end-to-end booking and management experience, directly competing for the user's attention during the pre-trip planning phase.
This app competes directly by offering a high-volume, structured question bank and personalized study metrics that target the same exam-focused user demographic.
Gridwise competes directly by offering specialized expense and mileage tracking tailored for the gig economy, overlapping with the target's core financial management utility.
This app is the direct market leader in the habit tracking category, competing for the same user base seeking long-term behavioral change through structured logging.
This app dominates the trivia category by offering a massive, high-frequency engagement loop that directly competes for the same casual gaming audience as Charadinhas.
This is the dominant market leader in the charades/party-guessing category, directly overlapping with the core 'Bíblia e Ação' gameplay mechanic.
Contenders(20)
Shares the same 'niche trivia' positioning, appealing to users looking for specialized knowledge challenges.
This app competes for the same user base of professionals and freelancers by focusing on time-based earnings and shift logging.
Black Tomato targets the luxury and collaborative travel segment, competing for users who need shared itinerary and tracking tools.
Tallies competes by offering a highly integrated, modern habit-tracking experience that leverages iOS-native features like Siri and widgets.
This app targets the same productivity-focused audience but differentiates through a content-led, coaching-based approach to habit formation.
FlyPro competes by offering high-value travel documentation and visa guidance, capturing users who are in the complex planning stage of international travel.
This app targets professional certification seekers with specialized, domain-specific content that mirrors the exam-prep utility of Pratique Enem.
Directly competes for the same religious audience, though it focuses on trivia rather than the charades-style gameplay of the target.
Flourish competes for the same user demographic by gamifying the habit-tracking experience through visual metaphors.
ProTravel is a direct feature-set competitor that bundles packing lists with itinerary management and AI-driven planning tools.
Targets the same 'quick-play' entertainment demographic, though it focuses on music rather than general riddles.
Atomic competes by positioning itself as a privacy-first, minimalist alternative for users who find feature-heavy trackers distracting.
This app targets the specific pain point of recurring expense management, which is a subset of the target's broader expense tracking.
Directly competes for the 'fun and laughter' entertainment segment by using music as a vehicle for trivia.
It serves as a direct alternative for users seeking a straightforward, manual-entry financial ledger with cloud synchronization.
Competes for the same casual word-game market share by offering a similar low-barrier, puzzle-based gameplay experience.
This app competes by providing hyper-local, personalized discovery and trail experiences that overlap with the target's trip organization use case.
Verbloom competes by offering a structured, level-based difficulty system that challenges the user's mastery of exam content.
Users report: Skwad competes by offering a privacy-centric approach to budgeting that appeals to users wary of traditional financial data harvesting.
This app competes by providing detailed explanations for every question, addressing a common pain point in basic quiz apps.
Same space(21)
Operates in the same casual brain-training space, utilizing collection mechanics to drive user retention.
It competes for the user's attention by offering AI-driven productivity tools that overlap with habit-building goals.
This app targets the same wellness-oriented productivity market by focusing on digital detox and mindful habits.
This app operates in the exam space but focuses on the delivery of secure, proctored testing environments.
FitekIN operates in the finance space by focusing on corporate-level cost reporting and approval workflows.
A major player in the social drawing and guessing space, serving as an adjacent competitor for party-game time.
This app overlaps with the target by providing localized expense tracking features within a navigation-focused platform.
iTOLC serves the same exam-taking ecosystem by facilitating secure participation and desktop integration for formal testing.
This app provides a specific planning utility for road-trip travelers, overlapping with the target's trip organization functionality.
This app serves the academic student demographic by providing utility-based tracking for performance metrics.
While focused on focus rather than habits, it competes for the same 'productivity improvement' wallet share.
This app serves as a functional utility for travelers, overlapping with the target app's goal of simplifying the airport experience.
This app shares the productivity category by providing tools to manage digital behavior and screen time.
It serves as a niche financial tool for medical professionals to track productivity and coding, overlapping with the target's finance category.
YKS provides specialized calculation and resource access, serving students preparing for standardized entrance exams.
Targets the same social entertainment use case, focusing on group play rather than individual riddle solving.
This app addresses the regulatory planning needs of international travelers, a critical component of trip preparation.
A direct peer in the trivia category that emphasizes social interaction and community features.
This app competes for the user's mobile screen time during the trip by managing in-room services and local exploration.
This app provides digital accounting and collection tracking, competing for users who need simple financial business management.
A direct functional peer that focuses on IQ-based riddles, mirroring the core value proposition of Charadinhas.
New entrants(12)
A new entrant that provides a dashboard-centric approach to expense tracking with a focus on local data privacy.
A new competitor entering the habit space with a focus on gamification and recurring task management.
A high-velocity puzzle app that captures the casual gaming audience the target app seeks to engage.
GVC disrupts the travel preparation market by automating the document-heavy visa application process.
A new entrant focusing on granular app control, which may attract users looking for stricter habit enforcement.
A new entrant leveraging real-time competition to capture the attention of the casual trivia gaming market.
This newcomer offers a comprehensive suite of budgeting and debt management tools, directly challenging the target's feature set.
A new entrant focusing on comprehensive exam simulations and instant analytics to capture the serious study market.
This newcomer targets the younger student demographic with curriculum-aligned tryouts and olympiad preparation.
This newcomer addresses connectivity, a fundamental requirement for modern travelers that complements the target's packing checklist.
Disrupts the traditional trivia format by integrating physical-world interaction via QR codes.
Demonstrates aggressive growth with 21 releases in the last six months, showing rapid iteration in the word-game space.
The Analyst's Read
The bottom line on Cleto May
Bottom line
The publisher maintains a fragmented portfolio that functions primarily as a collection of long-tail utility and casual gaming assets. Their lack of consistent updates suggests a strategy focused on broad store coverage rather than deep product development.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 37
- With full intel:
- 0
- With overview:
- 37
- Website scraped:
- yes
- Social presence:
- yes