Tanghulu Master is a food-simulation game for iOS and Android that tasks players with creating and streaming ASMR-style dessert content.
Product velocity
Maintenance
Daily rank 🇺🇸
#47
▲12Games · free
Sentiment
4.6
971k reviews
Nemesis
Monster Mukbang
The App DNA
What makes this app unique?
It removes the friction of real-world ingredient preparation, providing immediate sensory gratification for users seeking a low-stakes, relaxing creative outlet.
For Casual gamers interested in ASMR, food simulation, and viral social media trends.
What does it look like?
Key features
Interactive skewer assembly and sugar-coating mechanics using touch gestures
Simulated live-streaming interface where players earn virtual currency from viewer missions
Customizable collection system for jelly combinations with tactile sound effects
How much does it cost?
The model relies on ad-supported gameplay loops to monetize a casual audience, though high ad frequency currently creates churn risk.
Velocity
Maintenance developmentnew contentseasonal eventsShow more...
With 7 releases identified in the window and a last update 98 days ago, the development cadence has stalled, placing the app in a maintenance tier. While earlier updates in March and April 2026 introduced seasonal content and new recipes, the lack of activity since late April suggests a shift away from active development. The publisher previously utilized frequent, feature-rich updates to drive engagement, but the current period of inactivity indicates a significant deceleration in momentum.
Who built it?
Whoyaho
6 apps tracked · Games
나쁜말 양파 - 말하는 대로 자라는 양파 키우기
糖葫芦达人 - 制作糖葫芦、食谱、ASMR
Fidget Town - Fidget trading
Mochi Jump - Into infinity
Deco Master - DIY Pen ASMRUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate satisfying asmr audio and visual feedback during food preparation keep players engaged for long sessions and frequent content updates including new recipes and mini-games provide consistent variety for long-term players, but report excessive ad frequency during gameplay interrupts the relaxing experience and frustrates active users.
How are ratings & reviews evolving?
What users say, by theme
- Satisfying ASMR audio and visual feedback during food preparation keep players engaged for long sessions
- Frequent content updates including new recipes and mini-games provide consistent variety for long-term players
- Free-to-play model allows access to core gameplay and extensive content without requiring mandatory purchases
- Excessive ad frequency during gameplay interrupts the relaxing experience and frustrates active users
114 of 148 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 3 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Tanghulu Master - Mukbang ASMR
How's the Games market?
Tanghulu Master holds a #3 position in the Japanese Game Simulation chart, demonstrating strong regional traction. However, the 98-day gap since the last update signals a maintenance-mode posture that risks losing this chart momentum to more active rivals.
Read the market outlookThe rivals identified
By Tin Nguyen Tu
Both apps target the ASMR mukbang simulation market, sharing core mechanics like food preparation and live-streamed eating shows.
- Monster Mukbang includes diverse food categories like spicy noodles and malatang, while Tanghulu Master focuses on fruit skewers.
- Monster Mukbang features a supermarket exploration mode, whereas Tanghulu Master centers on a DIY jelly book.
ASMR Master - Mukbang EatingContender
Mukbang Scoop ASMRContender
Sushi Land: ASMRContender
ASMR Jelly Master Food GamesContender
Summer Slushy Maker – Crazy Kids Food Making GamesContender
Mega MukbangContender
Crystal Candy:Mukbang ASMRContender
ASMR Chef Cozy Kitchen CookingContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Tanghulu Master - Mukbang ASMR
Where is it heading?
The casual simulation market is consolidating around titles with high-frequency live-ops and robust narrative progression. Tanghulu Master's current lack of updates and high ad friction leave it exposed to displacement by more active rivals, threatening its current chart standing.
- The 98-day update gap indicates a shift to maintenance mode, which will likely erode chart rankings as competitors increase their release velocity.
- Persistent technical instability and high ad frequency are driving negative sentiment, which will compound churn pressure on the casual user base.
The SWOT
- ASMR-focused sensory mechanics create a distinct, sticky feedback loop
- Localized offline-play mode would unlock high-value travel and transit segments
Next best moves
Audit ad-frequency triggers because user sentiment flags ads as the #1 friction point → improve session retention
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic liability…
Read the full takeFeature gaps
Offline play mode (available in peers but missing here) +1
Since the last report: Development velocity stalled significantly, moving from an intense release cadence to a 98-day maintenance period. This shift in momentum has repositioned the app from a viral simulation contender to a title at risk of displacement by more active competitors.
Bottom line
Tanghulu Master's sensory loop is a strong retention driver, but the current maintenance-mode cadence and ad-frequency friction are eroding its competitive lead. Pivoting to address ad-fatigue would unlock higher session depth and defend the app's current chart position.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Tanghulu Master good for casual play?
How does Tanghulu Master compare to other cooking games?
Does Tanghulu Master have intrusive ads?
Are there free alternatives to Tanghulu Master?
Sources
- [1] Play Store Listing, source
Report last updated