Whoyaho
For casual mobile gamers and younger demographics interested in DIY crafting, ASMR, and virtual collection.
Tanghulu Master - Mukbang ASMR
Snapshot
Who is Whoyaho?
Creating tactile, sensory-focused simulation games that bring viral internet trends to mobile. Whoyaho bridges the gap between digital content creation and interactive play.
Target audience
Portfolio
Free 6Last updated
Tanghulu Master - Mukbang ASMR
v1.199.0
4mo ago
Publisher DNA
What defines Whoyaho?
Publisher DNA
Primary focus
Mobile games · ASMR and DIY simulation
Scale
indie
Target audience
Casual mobile gamers and younger demographics interested in DIY crafting, ASMR, and virtual collection.
Signature Patterns
- •Strong emphasis on ASMR-inspired tactile mechanics and DIY crafting.
- •Freemium monetization model across all active titles.
- •Integration of user-generated content and social media-style engagement loops.
- •Vibrant, cartoon-style visual aesthetic.
- •High-frequency release cadence targeting current internet trends.
Portfolio momentum
With 13 releases in the last 6 months and 3 out of 4 apps actively maintained, the publisher demonstrates a high-velocity development cycle focused on rapid iteration.
Company profile
medium confidence- Headquarters
- Seoul, South Korea
Portfolio
What does Whoyaho ship?
Apps
6 apps analysed
Cook Tanghulu and stream ASMR Mukbang - Convinience store, K-lunch, DIY dessert
Frequent content updates including new recipes and mini-games provide consistent variety for long-term players
- Satisfying ASMR audio and visual feedback during food preparation keep players engaged for long sessions
- Excessive ad frequency during gameplay interrupts the relaxing experience and frustrates active users
Single-market publisher, every app ships only to United States.
Based on 1 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Whoyaho compete with?
The rivals identified
Nemeses(1)
Both apps target the ASMR mukbang simulation market, sharing core mechanics like food preparation and live-streamed eating shows.
Contenders(8)
Both apps target the food-preparation simulation market by combining tactile ASMR mechanics with live-streamed mukbang performance loops.
Both apps target the ASMR food simulation audience by combining food preparation mechanics with virtual eating shows. They compete for the same casual gaming demographic seeking sensory-focused, therapy-like gameplay.
Both apps target the food preparation simulation category, specifically utilizing ASMR-focused sensory feedback to engage casual players.
Both apps target the ASMR food simulation market, competing for the same casual audience seeking tactile, sensory-focused gameplay.
Both apps compete for the same casual audience by offering food preparation simulation mechanics centered on the ASMR trend.
Mukbang Scoop ASMR targets the same casual ASMR simulation audience as Tanghulu Master, utilizing identical live-stream progression mechanics and food-collection loops.
Both apps target the casual ASMR simulation market, competing for the same audience through shared food-preparation and mukbang-streaming mechanics.
Both apps target the casual food simulation market by focusing on tactile preparation mechanics and creative customization for a similar demographic. They compete for the same casual gaming session time through repetitive, sensory-focused food assembly loops.
Same space(13)
Captures the cozy simulation market through aesthetic shop-restoration loops that prioritize relaxing, no-timer gameplay.
Expands the mukbang simulation genre by adding interactive delivery and competitive livestreaming elements.
It offers a similar stress-relief cleaning loop that competes for the same casual attention span.
This app competes for the same casual audience by utilizing repetitive sensory-focused loops to provide stress relief.
Targets the same sensory-focused audience by providing a dedicated platform for ASMR sound simulation.
Shares the core ASMR-focused food preparation loop that drives session frequency in the casual simulation category.
The app targets the same casual demographic through a meta-layer of customization that mirrors the crafting experience.
Combines restaurant management with niche activities like photocard packing and doll care, appealing to the same casual simulation audience.
Directly mirrors the mukbang livestream simulation loop, allowing players to manage streamer careers through cooking and interaction.
The app uses the same auditory satisfaction hook to capture users seeking physics-based relaxation.
Targets the same influencer-themed roleplay audience by combining culinary preparation with virtual livestreaming mechanics.
Focuses on the step-by-step food preparation process, aligning with the sensory-focused gameplay of the source app.
Utilizes the same mukbang theme but shifts the core mechanic to idle clicker gameplay for progression.
New entrants(3)
It utilizes a collection-based unboxing loop to engage users interested in tactile, sensory-driven gameplay.
The app combines ASMR sound design with obstacle-based challenges to appeal to casual players.
Shares the restaurant management and mukbang livestream simulation loop, serving the same casual simulation demographic.
The Analyst's Read
The bottom line on Whoyaho
Bottom line
Whoyaho is a highly agile studio that excels at identifying and gamifying micro-trends in the creator economy. Their ability to maintain a 4.49 weighted rating across their portfolio suggests a strong grasp of their target audience's preference for short-form, sensory-driven gameplay.
Frequently asked questions
How many apps does Whoyaho publish?
What kind of apps does Whoyaho make?
What is Whoyaho's top app?
In how many countries are Whoyaho's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no