Whoyaho
For casual mobile gamers and younger demographics interested in DIY crafting, ASMR, and virtual collection.
Tanghulu Master - Mukbang ASMR
Snapshot
Who is Whoyaho?
Creating tactile, sensory-focused simulation games that bring viral internet trends to mobile. Whoyaho bridges the gap between digital content creation and interactive play.
Target audience
Portfolio
Free 8Last updated
Tanghulu Master - Mukbang ASMR
v1.199.0
7mo ago
Publisher DNA
What defines Whoyaho?
Publisher DNA
Primary focus
Mobile games · ASMR and DIY simulation
Scale
indie
Target audience
Casual mobile gamers and younger demographics interested in DIY crafting, ASMR, and virtual collection.
Signature Patterns
- •Strong emphasis on ASMR-inspired tactile mechanics and DIY crafting.
- •Freemium monetization model across all active titles.
- •Integration of user-generated content and social media-style engagement loops.
- •Vibrant, cartoon-style visual aesthetic.
- •High-frequency release cadence targeting current internet trends.
Portfolio momentum
With 13 releases in the last 6 months and 3 out of 4 apps actively maintained, the publisher demonstrates a high-velocity development cycle focused on rapid iteration.
Company profile
medium confidence- Headquarters
- Seoul, South Korea
Portfolio
What does Whoyaho ship?
Apps
8 apps analysed
Competitive tournament modes provide meaningful progression and engagement for players seeking a challenge
- Simplified one-finger control scheme allows casual players to enjoy full matches and tournament play
A truly simple soccer game. Play full matches with one finger and ranked PvP.
Analysis in progress
Distributed across 9 markets, strongest in Americas.
Based on 4 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States4 / 4
- Brazil2 / 4
- Mexico2 / 4
Europe (4)
- Portugal2 / 4
- Spain2 / 4
- France1 / 4
- Germany1 / 4
Asia-Pacific (2)
- Japan2 / 4
- South Korea2 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
83/100
Avg sentiment score
Rivals
Who does Whoyaho compete with?
The rivals identified
Nemeses(2)
Both apps target soccer fans seeking competitive PvP, but they diverge on complexity: Just Soccer focuses on one-finger accessibility while EA SPORTS FC targets fans of licensed league authenticity.
Both apps target the same casual ASMR simulation audience by combining food preparation mechanics with a virtual live-streaming growth loop. They compete directly for the attention of users seeking sensory-focused, therapy-like gameplay.
Contenders(10)
Both apps target the food-preparation simulation and Mukbang livestreaming audience, creating direct competition for casual gamers seeking sensory-focused gameplay.
Both apps target casual mobile gamers seeking competitive online soccer simulations, with both utilizing swipe-based mechanics for gameplay.
Both apps target mobile soccer fans with simplified, fast-paced mechanics, directly competing for the same casual competitive gaming audience.
Both apps target the same casual ASMR and food simulation audience, competing directly for user attention through identical Mukbang-themed sensory loops.
Both apps target the casual simulation market by offering sensory-focused food preparation mechanics, specifically overlapping in the ASMR-themed cooking niche.
Both apps target the same soccer simulation audience through free multiplayer PvP matches.
Both apps target casual soccer fans with free-to-play models, but they diverge on the core gameplay loop of real-time PvP versus offline progression.
Both apps target the casual simulation audience through sensory-focused ASMR mechanics, creating direct competition for user attention in the food-themed simulation category.
Both apps compete for the same free-to-play soccer simulation audience on mobile, targeting users seeking accessible sports gameplay.
Both apps target the casual ASMR food simulation audience, competing for the same user base interested in mukbang-style preparation mechanics.
Same space(24)
Users report: It captures the same cozy, aesthetic-driven simulation market as Tanghulu Master but differentiates through a non-predatory monetization model.
This app competes for the same mukbang livestreaming audience by adding interactive delivery and competitive social features.
Replicates the traditional penny football experience for users seeking nostalgic, button-based casual sports gameplay.
It offers a similar stress-relief cleaning loop that competes for the same casual attention span.
Occupies the competitive PvP space with a physics-based simulation model that contrasts with arcade-focused titles.
Offers a casual arcade sports experience that focuses on score accumulation rather than traditional football simulation.
This app competes for the same casual audience by utilizing repetitive sensory-focused loops to provide stress relief.
Fuses grid-based puzzle mechanics with football themes to attract casual players seeking non-traditional sports games.
Provides an offline soccer simulation experience that targets casual players interested in team-building and league progression.
Targets the same casual sports demographic but relies on offline playability to capture low-connectivity markets.
Shares the casual arcade soccer space but builds retention through a persistent club system.
Provides a table-style soccer experience that serves as a casual alternative to full-field PvP games.
Offers a turn-based table soccer experience that functions as a casual alternative to real-time PvP titles.
Targets the casual sports market with a turn-based table soccer game that emphasizes international team representation.
Focuses on skill-based table football challenges that serve as a casual diversion from full-scale PvP simulations.
The app targets the same casual demographic through a meta-layer of customization that mirrors the crafting experience.
This app expands the simulation scope by bundling food preparation with secondary hobby-focused activities like doll care and photocard packing.
This app competes for the same mukbang-focused audience by integrating career progression mechanics into the core livestream simulation loop.
The app uses the same auditory satisfaction hook to capture users seeking physics-based relaxation.
It targets the same influencer-themed roleplay audience by combining culinary preparation with livestreaming mechanics.
Provides a basic multiplayer football experience that complements the PvP focus of the source application.
This app serves the same mukbang-themed audience but shifts the core gameplay from creative simulation to idle clicker mechanics.
Targets casual players with a turn-based table soccer mechanic that emphasizes simple, physics-driven goal scoring.
Offers a simple, touch-based table soccer experience that serves as a lightweight alternative to complex PvP games.
New entrants(2)
It utilizes a collection-based unboxing loop to engage users interested in tactile, sensory-driven gameplay.
The app combines ASMR sound design with obstacle-based challenges to appeal to casual players.
The Analyst's Read
The bottom line on Whoyaho
Bottom line
Whoyaho is a highly agile studio that excels at identifying and gamifying micro-trends in the creator economy. Their ability to maintain a 4.49 weighted rating across their portfolio suggests a strong grasp of their target audience's preference for short-form, sensory-driven gameplay.
Frequently asked questions
How many apps does Whoyaho publish?
Where is Whoyaho based?
What kind of apps does Whoyaho make?
What is Whoyaho's top app?
In how many countries are Whoyaho's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 0
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no
