Report updated May 7, 2026
Spaces: Follow Businesses
For small business owners, service providers, and community managers who use Wix to host their online presence.
Spaces: Follow Businesses is a well-regarded productivity app that is free with in-app purchases. With a 4.4/5 rating from 139K reviews, it maintains solid user satisfaction. Users particularly appreciate community storytelling features provide a meaningful space for sharing emotional experiences with others, though authentication loops and verification code failures prevent new users from accessing their groups remains a common concern.
What is Spaces: Follow Businesses?
Spaces by Wix is a mobile-native management app for Wix website owners to handle e-commerce, scheduling, and community interaction on iOS and Android.
Business owners hire the app to manage operations remotely, while community members use it to engage with niche groups, creating a dual-sided retention loop.
Current Momentum
v2.121344 · 1w ago
Maintenance- Ships regular stability and performance updates.
- Maintains stable community-focused feature set.
Active Nemesis
Squarespace: Run your business
By Squarespace
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Mobile-native interface for managing website inventory, orders, and restaurant menus
Real-time messaging with site visitors including automated greetings and coupon delivery
Group and forum management tools for member interaction and content sharing
Calendar management for sessions, staff, and commission-free payments
Real-time monitoring of site traffic, campaign performance, and store sales
How much does it cost?
- Free mobile access for site management
- Premium subscription tiers required for advanced business features
Freemium model where the mobile app serves as a management utility for existing website subscribers, gating advanced business tools behind paid plans.
Who Built It?
Wix.com
Empowering businesses to manage operations and engage customers through a mobile-first ecosystem of admin and vertical-specific apps.
Portfolio
9
Apps
What other apps does Wix.com make?
Wix - Website Builder
Fit by Wix
Dine by Wix
Wix Studio
Check-in by Wix
Wixel - AI Graphic Design App
Explore the full Wix.com report
Portfolio breakdown, audience, momentum, and every app published by Wix.com.
What do users think recently?
High confidence · Latest 100 of 153 total reviews analyzed · Based on 153 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate community storytelling features provide a meaningful space for sharing emotional experiences with others, but report authentication loops and verification code failures prevent new users from accessing their groups.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Spaces: Follow Businesses?
How's The Productivity Market?
How does it evolve in the Productivity market?
Spaces by Wix holds the #69 Free position in the Productivity category (US). The gap between its utility-focused mobile features and the professional-grade editing tools offered by Squarespace limits its ability to capture high-volume e-commerce merchants.
Rank progression
33 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Squarespace serves the exact same target audience of small business owners managing their digital presence and e-commerce storefronts.
Differentiators
- Offers deep integration with professional design templates that prioritize aesthetic control over community engagement features.
- Provides a centralized dashboard for managing complex inventory and shipping logistics directly within the mobile interface.
- Focuses on high-fidelity site editing capabilities that allow users to modify layout elements on the fly.
Head to head
Squarespace wins on professional utility and site control, while Spaces excels in community-driven retention; the target must double down on social engagement to differentiate.
Contenders(2)
The primary alternative for users prioritizing content-heavy websites and blogging over simple e-commerce storefronts.
Differentiators
- Extensive plugin ecosystem allows for infinite feature expansion that closed platforms like Wix cannot match.
- Superior long-form content management tools cater to creators and publishers rather than just retail businesses.
Directly competes for the 'all-in-one' small business management space with a heavy focus on marketing and site creation.
Differentiators
- Aggressive focus on automated social media marketing tools that simplify content creation for non-designers.
- Integrated domain and email management workflows provide a more comprehensive business-in-a-box experience.
Same space(4)
Serves the specific needs of wellness and fitness businesses, a key vertical for the target app.
Differentiators
- Specialized scheduling and class management features tailored specifically for the fitness and wellness industry.
- Integrated staff management and payroll tools provide a vertical-specific solution that general builders lack.
Provides the marketing automation layer that many small businesses use alongside their website.
Differentiators
- Advanced audience segmentation and behavioral targeting tools offer deeper marketing insights than basic site notifications.
- Multi-channel campaign management allows users to coordinate email, social, and web marketing from one dashboard.
Focuses on the service-based business segment, providing a specialized CRM layer that complements website builders.
Differentiators
- Automated client communication and contract management workflows reduce administrative overhead for service providers.
- High release velocity indicates a focus on rapid iteration of project management and billing features.
Dominates the physical transaction space for small businesses, serving as a critical adjacent tool for our users.
Differentiators
- Hardware-software synergy creates a physical-to-digital bridge that pure web-builders struggle to replicate.
- Industry-leading payment processing speed and reliability establish a high barrier to entry for competitors.
New entrants(1)
Rapidly capturing the creator-business market with a focus on direct monetization and newsletter-first growth.
Differentiators
- Direct-to-subscriber monetization model removes the friction of traditional e-commerce storefront setup.
- Minimalist interface design prioritizes content consumption over complex site configuration and branding.
Compare Spaces: Follow Businesses against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Spaces: Follow Businesses
Strengths to defend, gaps to attack
Core Strengths
- Community network effects driven by integrated forum tools
- High-frequency usage via business dashboard management
Critical Frictions
- Authentication loops in the onboarding flow
- Performance stuttering during content editing
- 0.5★ rating gap between iOS and Android
Growth Levers
- Vertical-specific scheduling features for wellness businesses
- Deeper integration of automated marketing tools
Market Threats
- Squarespace mobile-first site editing capabilities
- Substack's direct-to-subscriber monetization model
- Squarespace's inventory management workflows
What are the next best moves?
Audit authentication flow because login failures are the top complaint → reduce new-user churn
Authentication loops and verification code failures are the primary friction point for new users.
Trade-off: Pause the development of new community forum themes — onboarding stability has a higher impact on total user acquisition.
Ship performance patch for content editing because stuttering degrades the core management experience → increase daily active usage
Users report freezing during photo management, which directly impacts the utility of the business dashboard.
Trade-off: Delay the release of new analytics dashboard widgets — core editing stability is critical for retention.
A counter-intuitive read
The app's reliance on the Wix website builder is its primary moat, not a weakness, as it forces business owners into a high-switching-cost ecosystem that standalone tools cannot replicate.
Feature Gaps vs Competitors
- High-fidelity mobile-first site editing (available in Squarespace but absent here)
- Advanced inventory management workflows (available in Squarespace but absent here)
Key Takeaways
Spaces by Wix retains users through community engagement, but technical friction in onboarding and content editing threatens its growth, so the PM must prioritize stability to prevent churn to more professional-grade competitors like Squarespace.
Where Is It Heading?
Stable
The market for small business management tools is consolidating around professional-grade editing and fulfillment. Spaces by Wix remains stable but exposed, as its utility-first approach risks losing ground to competitors that offer deeper site control.
Authentication failures in the latest release block new users, which compounds the existing churn pressure on the onboarding funnel.
Community storytelling features maintain high engagement, providing a unique retention mechanism that competitors like GoDaddy lack.