Wix.com
For small business owners, freelancers, and agencies managing digital presences, alongside consumers interacting with those businesses.
Spaces: Follow Businesses
Snapshot
Who is Wix.com?
Empowering businesses to manage operations and engage customers through a mobile-first ecosystem of admin and vertical-specific apps.
Target audience
Portfolio
Free 9Last updated
Spaces: Follow Businesses
v2.121344.0
4mo ago
Publisher DNA
What defines Wix.com?
Publisher DNA
Primary focus
Business management and consumer engagement ecosystem
Scale
indie
Target audience
Small business owners, freelancers, and agencies managing digital presences, alongside consumers interacting with those businesses.
Signature Patterns
- •Dual-app strategy: separate apps for business owners (admin) and their customers (engagement).
- •Vertical-specific expansion into Health & Fitness and Food & Drink sectors.
- •Freemium monetization where mobile utility is tied to a broader web-based subscription.
- •High release frequency focused on maintaining feature parity with the web platform.
Portfolio momentum
Released 46 updates across 9 apps in the last 6 months with the most recent update occurring 7 days ago.
Portfolio
What does Wix.com ship?
Apps
9 apps analysed
Order online, book appointments, & stay updated on your favorite communities
High-frequency usage via business dashboard management
- Community storytelling features provide a meaningful space for sharing emotional experiences with others
- Authentication loops and verification code failures prevent new users from accessing their groups
Distributed across 17 markets, strongest in Europe.
Based on 1 of 9 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (6)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+1 more asia-pacific market
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
78/100
Avg sentiment score
Rivals
Who does Wix.com compete with?
The rivals identified
Nemeses(1)
Squarespace serves the exact same target audience of small business owners managing their digital presence and e-commerce storefronts.
Contenders(2)
The primary alternative for users prioritizing content-heavy websites and blogging over simple e-commerce storefronts.
Directly competes for the 'all-in-one' small business management space with a heavy focus on marketing and site creation.
Same space(4)
Dominates the physical transaction space for small businesses, serving as a critical adjacent tool for our users.
Focuses on the service-based business segment, providing a specialized CRM layer that complements website builders.
Provides the marketing automation layer that many small businesses use alongside their website.
Serves the specific needs of wellness and fitness businesses, a key vertical for the target app.
New entrants(1)
Rapidly capturing the creator-business market with a focus on direct monetization and newsletter-first growth.
The Analyst's Read
The bottom line on Wix.com
Bottom line
Wix is a dominant player in the 'Business OS' category, leveraging its massive web install base to drive mobile adoption. Their strategy of building specialized companion apps for specific industries creates high switching costs and a unified brand experience for both merchants and consumers.
Frequently asked questions
How many apps does Wix.com publish?
What kind of apps does Wix.com make?
What is Wix.com's top app?
In how many countries are Wix.com's apps available?
What fed this analysis
- Apps analyzed:
- 9
- With full intel:
- 1
- With overview:
- 9
- Website scraped:
- yes
- Social presence:
- yes