Report updated May 19, 2026
Nonogram - Jigsaw Number Game
For casual puzzle gamers seeking long-term progression mechanics and brain-training logic challenges.
Nonogram - Jigsaw Number Game is an established games app that is free with in-app purchases. With a 4.4/5 rating from 31.7K reviews, it shows polarized user reception. Users particularly appreciate challenging logic puzzles provide a relaxing and mentally stimulating experience for daily players, though aggressive monetization and energy caps force players to watch ads to continue basic gameplay remains a common concern.
What is Nonogram - Jigsaw Number Game?
Nonogram - Jigsaw Number Game is a logic-puzzle application for iOS and Android that combines grid-based Hanjie puzzles with jigsaw-collection and virtual-garden renovation.
Users hire this app for a dual-layer progression loop that rewards logic-puzzle mastery with collectible visual assets, serving the need for long-term goal-oriented play.
Current Momentum
v8.1 · today
Active- Shipped Spring Challenge 72-hour event.
- Added 315 new nonogram puzzles.
- Released Sakura-themed board skin.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Players earn jigsaw shards by completing nonogram puzzles to assemble large-scale images
Currency-based decoration system for a virtual island space using earned gold leaves
Time-limited events providing 200 specific puzzle levels every Saturday and Sunday
How much does it cost?
- Free-to-play with ad support
- In-app purchases for game items and currency
Freemium model relies on ad-supported gameplay and IAP-driven progression for items and cosmetic themes.
Who Built It?
Yunbu
Providing casual puzzle and simulation experiences to help users unwind. Focused on accessible, logic-based gameplay for short-form mobile sessions.
Portfolio
13
Apps
What other apps does Yunbu make?
Speed Moto Dash:Real Simulator
Brain Boom
Arkcraft - Idle Adventure
Pixel Cross™-Puzzle Page Game
Real Driving 2
Home Designer - House Makeover
Explore the full Yunbu report
Portfolio breakdown, audience, momentum, and every app published by Yunbu.
What do users think recently?
Low confidence · Latest 60 of 132 total reviews analyzed · Based on 132 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate challenging logic puzzles provide a relaxing and mentally stimulating experience for daily players, but report aggressive monetization and energy caps force players to watch ads to continue basic gameplay.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Nonogram - Jigsaw Number Game?
Where is it available?
Localized markets (10)
How's The Games Market?
How does it evolve in the Games market?
The app maintains a global puzzle-category presence, with grossing ranks ranging from #29 in Peru to #200 in the US. The wide variance between free-tier reach and grossing performance signals monetization friction relative to the nemesis.
Rank progression
196 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With over 877k reviews and a dedicated focus on the exact same logic puzzle niche, this app represents the dominant market leader.
Differentiators
- Maintains a massive, highly-engaged user base that creates a significant network effect for daily puzzle challenges.
- Offers a highly polished, minimalist UI that has become the industry standard for the Nonogram genre.
- Aggressive cross-promotion within the Easybrain ecosystem drives consistent new user acquisition at zero marginal cost.
Head to head
The target app must pivot toward a 'pro-user' feature set or unique content themes to differentiate from the dominant, mass-market utility of the nemesis.
Contenders(2)
A veteran app in the space that maintains a very high user rating, indicating strong satisfaction with its core mechanics.
Differentiators
- Offers advanced grid customization options that cater to power users who find standard puzzles too simplistic.
- Provides a legacy-focused experience that appeals to long-time fans of the original Japanese crossword format.
A long-standing, high-quality alternative that directly competes for the same core puzzle-solving audience.
Differentiators
- Features thematic puzzle packs that provide a more narrative-driven experience than standard grid-based logic games.
- Maintains a consistent release cadence of 4 updates in six months, ensuring fresh content for long-term players.
Same space(3)
Competes for the same casual puzzle-solving demographic, focusing on visual satisfaction rather than pure logic.
Differentiators
- High-velocity release cadence of 20 updates in six months demonstrates a rapid iteration and content-testing strategy.
- Focuses on high-definition visual assets to drive retention, contrasting with the target app's pixel-art focus.
Shares the same developer ecosystem and audience intent as the nemesis, serving as a primary alternative for logic-based gaming.
Differentiators
- Standardizes the 'daily challenge' format across the entire Easybrain portfolio, creating a unified user experience.
- Optimized for high-frequency, short-session play that directly competes with the target app's usage patterns.
While a different puzzle type, it competes for the same 'brain training' time-slot and casual gaming audience.
Differentiators
- Integrates a strong narrative layer into crossword puzzles, significantly increasing emotional investment compared to static grids.
- Utilizes a high-production-value aesthetic that sets a premium standard for the casual word-puzzle category.
New entrants(1)
A recent entrant showing steady activity and a focus on the core Nonogram experience.
Differentiators
- Focuses on a simplified, lightweight engine that performs better on older, low-end mobile hardware.
- Prioritizes a clean, ad-supported model that targets users frustrated by the aggressive paywalls of larger competitors.
Compare Nonogram - Jigsaw Number Game against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Nonogram - Jigsaw Number Game
Strengths to defend, gaps to attack
Core Strengths
- Hybrid jigsaw-nonogram loop creates unique retention mechanics
- Secret garden renovation provides long-term progression goals
- Offline-capable engine maintains habit formation in low-connectivity segments
Critical Frictions
- Aggressive ad-gating persists for paying subscribers
- Touch input errors disrupt core gameplay
- Lack of cloud-based account recovery causes progress loss
Growth Levers
- Implement clear image labeling to improve puzzle satisfaction
- Introduce non-intrusive ad-removal for paid subscribers
Market Threats
- Nonogram.com network effects dominate the casual-logic market
- Technical instability drives churn to more stable competitors
What are the next best moves?
Audit ad-logic to remove forced ads for paying subscribers because paid-user churn is high → improve retention
Paid subscribers report frustration over being forced to watch ads despite their premium status.
Trade-off: Pause the development of new cosmetic board themes — current themes are sufficient for retention.
Ship cloud-save functionality because account loss is a top-cited frustration → reduce long-term churn
Players report losing significant progress and streaks after switching to new hardware.
Trade-off: Deprioritize the next seasonal event expansion — stability is a higher retention lever.
A counter-intuitive read
The app's reliance on ad-gating is not just a monetization choice but a structural weakness that makes it uniquely vulnerable to a 'no-ads' challenger entering the market.
Feature Gaps vs Competitors
- Frictionless account recovery (available in Nonogram.com but missing here)
- Ad-free experience for premium subscribers (available in Nonogram.com but missing here)
Key Takeaways
The app successfully differentiates through its hybrid jigsaw loop, but aggressive ad-gating for paying users creates a critical churn risk. Prioritizing account-recovery and ad-free experiences for subscribers is essential to stabilize the user base against the dominant nemesis.
Where Is It Heading?
Mixed Signals
The casual puzzle market is consolidating around high-stability, low-friction experiences. While the app's hybrid loop is a strong differentiator, the current technical and monetization friction leaves it exposed to churn if a more stable competitor targets the enthusiast segment.
Technical instability and touch input errors in the latest update disrupt the core puzzle loop, which compounds the negative sentiment among daily players.
Active content updates, including the Spring Challenge and new puzzle packs, demonstrate a commitment to maintaining engagement despite the current monetization friction.