Report updated Apr 17, 2026
Nonogram.com - Number Games
For casual gamers and puzzle enthusiasts of all ages looking for a relaxing, brain-training activity to relieve stress and improve logical thinking.
Nonogram.com - Number Games is a challenged games app that is free with in-app purchases. With a 4.6/5 rating from 1.1M reviews, it faces significant user friction. Users particularly appreciate core gameplay enjoyment, though excessive advertising remains a common concern.
What is Nonogram.com - Number Games?
Current Momentum
v5.24
- Performance and stability improvements. We have carefully reviewed all your comments and have made the game even better. Please provide feedback as to why you love this game and what else you would like to see improved. Keep your mind active with Nonogram.com!
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Time-limited events that challenge users to solve puzzles of varying difficulty to collect unique postcards.
Competitive mode where players race to solve as many puzzles as possible to earn points and win prizes.
A recurring daily puzzle task that rewards players with a special trophy at the end of the month.
Assistance tool that automatically fills in lines where squares are already correctly identified.
Provides guidance to players when they are stuck on a specific puzzle.
How much does it cost?
- Free-to-play with ad-supported gameplay
- In-app purchases for hints
- Ad-removal purchase (noted by users at ~$14)
Monetization is heavily skewed toward high-frequency interstitial ads. The high price point for ad removal is a specific point of friction for users, leading to a 'frustrated' sentiment regarding value-for-money.
Who Built It?
Easybrain
Providing casual gamers and puzzle enthusiasts with accessible, meditative brain-training experiences to decompress and stay mentally active.
Portfolio
13
Apps
What other apps does Easybrain make?
Logic Puzzles - Clue Game
Brick Blast - Ball Breaker
Groovepad - Music & Beat Maker
Art Puzzle - Jigsaw Games
Easy Words - Word Puzzle Games
Number Sums - Numbers Game
Explore the full Easybrain report
Portfolio breakdown, audience, momentum, and every app published by Easybrain.
What do users think recently?
High confidence · Latest 100 of 166 total reviews analyzed · Based on 166 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core gameplay enjoyment and relaxing experience, but report excessive advertising and ui/ux limitations.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Nonogram.com - Number Games?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
194 active rankings tracked — 30-day window
The rivals identified
The outtake for Nonogram.com - Number Games
Strengths to defend, gaps to attack
Core Strengths
- Massive user base (1M+ ratings) providing high social proof
- Advanced live-ops engine with Tournaments and Seasonal Events
- Clean, minimalist design that appeals to casual users
- High update frequency (Feb/Mar 2026)
Critical Frictions
- Aggressive ad strategy interrupting active gameplay
- Lack of zoom/scroll functionality for large grids
- Alienating reward structure changes (keys/books system)
- High price point for ad removal ($14)
Growth Levers
- Implement map-based progression to compete with Picture Cross
- Introduce 'Mega' puzzles (multi-grid) for hardcore enthusiasts
- Refine touch sensitivity to reduce accidental input errors
Market Threats
- Declining sentiment leading to churn toward 'Zen' competitors like LunaStory
- Recent ranking drop (↓18) indicating potential loss of market momentum
- Competitors offering more diverse puzzle formats (multi-color, jigsaw meta)
What are the next best moves?
Implement Zoom and Scroll functionality
Directly addresses the 'UI/UX Limitations' complaint theme where users with 'chubby fingers' struggle with large grids, leading to accidental errors.
Optimize Ad Frequency and Interstitial Timing
Addresses the #1 complaint (Excessive Advertising) where ads currently interrupt active puzzle-solving, a major driver of the 'Frustrated' sentiment.
Audit and Refine the 'Keys/Books' Reward Structure
Cites user evidence that recent changes have 'broken the reward structure,' alienating long-term players and contributing to the declining sentiment trend.
Feature Gaps vs Competitors
- Map-based progression system (available in Picture Cross)
- Mega puzzles composed of multiple grids (available in Picture Cross)
- Level Editor/Community content (available in Nonogram - Logic Pic)
- Jigsaw collection meta-game (available in Nonogram - Jigsaw Cross Puzzle)
- Narrative/Story elements (available in Two Eyes - Nonogram)
Key Takeaways
Nonogram.com is a live-ops powerhouse that is currently being throttled by its own monetization strategy. To reverse the declining sentiment and ranking, the PM must prioritize UI accessibility (zoom) and move away from mid-puzzle ad interruptions, or risk losing the 'relaxing' audience to high-polish competitors like LunaStory.
Where Is It Heading?
Declining
Sentiment is 'Frustrated' (35) with high-frequency complaints about ad interruptions and reward structure changes.
App Store ranking dropped to #72 Free (↓18) in the US category, suggesting reduced market pull.
Recent updates (Feb/Mar 2026) focused on stability rather than addressing core UI/UX feature gaps like zoom.