Consulta Placa Veículo e Fipe

Consulta Placa Veículo e Fipe

By Marco Oliveira

Consulta Placa Veículo e Fipe is a utility tool for Brazilian vehicle owners and buyers that provides status and FIPE market valuation data via license plate lookups on iOS and Android.

The App DNA

What makes this app unique?

The app removes the friction of manually searching official government and market databases, serving users who need immediate vehicle information during purchase or sale negotiations.

For Vehicle owners, buyers, and sellers in Brazil requiring quick access to official vehicle status and market valuation data.

What does it look like?

Key features

License Plate Lookupstandard

Retrieves vehicle status and chassis details using plate numbers.

FIPE Table Integrationstandard

Provides market value data for vehicles based on official reference tables.

Local Cache Historyedge

Stores previous lookup results locally to provide offline access.

How much does it cost?

freemiumFree tier with ad support

Monetization relies on ad-supported traffic generated by high-volume utility lookups.

Velocity

Maintenance developmentperformanceopaqueShow more...

Consulta Placa Veículo e Fipe maintains a low-frequency release cadence, shipping approximately 0.18 releases per week. Development is currently focused exclusively on stability and bug fixes, with no new features or content updates identified in the recent history. The publisher utilizes opaque release notes, providing no insight into specific technical improvements or internal changes. The development trend remains stable within a maintenance-focused pattern.

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Who built it?

Marco Oliveira

9 apps tracked · Utilities

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User Sentiment

What do users think recently?

Recent user voice shows a frustrated sentiment. Users appreciate simple diagnostic workflow allows users to receive vehicle information quickly by entering the license plate.

How are ratings & reviews evolving?

Google Play
4.53 · 60k
App Store
4.70 · 349

What users say, by theme

What Users Love
  • Simple diagnostic workflow allows users to receive vehicle information quickly by entering the license plate
What Frustrates Users
  • Excessive advertising overlays block the screen and prevent users from interacting with the core diagnostic interface
+ 2 more themes

15 of 15 recent reviews analyzed · moderate confidence · Frustrated overall

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Competition

Competitive landscape for Consulta Placa Veículo e Fipe

How's the Utilities market?

Consulta Placa Veículo e Fipe operates in the Brazilian utility segment with a 4.5+ star rating across platforms. The high volume of ad-supported lookups suggests a reliance on broad market reach rather than high-ARPU subscription conversion.

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The rivals identified

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The Analyst's Read

Key takeaways for Consulta Placa Veículo e Fipe

Where is it heading?

The utility market for vehicle lookups in Brazil is consolidating around apps that offer high data reliability and minimal session friction. Consulta Placa Veículo e Fipe remains exposed due to its reliance on intrusive ad-supported models and inconsistent database performance, which will likely accelerate user migration to more stable alternatives in the coming quarters.

  • Technical instability and data retrieval errors during queries erode user trust, which compounds the churn risk already present from excessive ad density.
  • The current maintenance-only release cadence fails to address core usability complaints, leaving the app exposed to more responsive competitors in the utility space.

The SWOT

Core Strengths
  • Local cache history creates a personal vehicle log
Critical Frictions 3 weaknesses inside
Growth Levers
  • Paid ad-free tier captures frustrated users
Market Threats 1 threat identified

Next best moves

1 Pivot · 1 Invest

Audit ad-placement logic because ad overlays block the diagnostic interface → reduce immediate churn

+ 1 more prioritized move

The counter-intuitive read

The app's reliance on high-volume ad traffic is a liability…

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Bottom line

Stabilizing the core query loop and reducing ad-blockage would address the primary churn drivers identified in user feedback. Improving database reliability is the necessary prerequisite to building a sustainable, ad-supported user base.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is Consulta Placa Veículo e Fipe free to use?
Yes, the app is free and operates on a freemium model, relying on ad-supported traffic to provide vehicle status and FIPE table data.
Does the app provide accurate vehicle data?
Some users report receiving empty results or inaccurate information when searching for specific license plates, indicating potential database reliability issues.
Are there too many ads in the app?
Users frequently report that excessive advertising overlays block the screen and hinder the core diagnostic interface, making the app difficult to use.

Sources

  1. [1] Play Store listing

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Consulta Placa Veículo e Fipe, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Consulta Placa Veículo e Fipe Intelligence Report.” Updated Sep 25, 2026. https://marlvel.ai/apps/consulta-placa-veiculo-e-fipe

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