Convertible is a unit conversion utility for iOS that features a library of non-standard units and customizable themes.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
4.8
100 reviews
Nemesis
Simple - Unit Converter
The App DNA
What makes this app unique?
Users hire the app for educational visualization of physical scales, moving beyond standard math into comparative measurement.
For Students, educators, and curious users who require both standard unit conversion and educational visualization of physical scales.
What does it look like?
Key features
Conversion of units based on physical objects like football fields or the Amazon River.
Widget for viewing recent conversions directly from the iOS notification center.
Allows automation of conversion tasks via third-party apps.
How much does it cost?
The app operates as a free utility with no visible subscription or IAP gates.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for approximately 92 months, far exceeding the threshold for a zombie classification. There is no evidence of recent development, feature updates, or maintenance. The last recorded release was focused on basic iOS compatibility and minor bug fixes, indicating the project has been abandoned by its developers.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate educational value of non-standard units, but report lack of recent updates.
How are ratings & reviews evolving?
What users say, by theme
- Educational value of non-standard units
- Lack of recent updates
Unlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Convertible: Unit Converter
How's the Utilities market?
The app maintains a 4.79 rating across 100 reviews, but the lack of updates since 2018 signals a maintenance-mode posture that risks losing ground to active competitors.
Read the market outlookThe rivals identified
By KENTA OKAMURA
This app dominates the category through massive scale and high-frequency updates, directly competing for the same general-purpose utility user base.
- Massive user base and review volume create a significant social proof barrier for new competitors
- Frequent release cadence ensures the app remains optimized for the latest iOS hardware and features
- Offline currency conversion capabilities provide a critical utility that drives daily active usage and retention
Easy Unit:convert unitsContender
The ConverterContender
Units+Contender
Convert It - Measurement toolContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Convertible: Unit Converter
Where is it heading?
The utility market is consolidating around high-frequency update cadences, leaving Convertible exposed to churn. The app must pivot to a lifestyle-utility niche to survive the feature war with scale-heavy incumbents.
- The absence of updates since 2018 signals a maintenance-mode posture, which allows active rivals to capture the utility-focused user base.
- Competitor update frequency creates a feature parity gap, which forces users to migrate toward more modern, hardware-optimized alternatives.
The SWOT
- Non-standard unit library functions as a unique educational moat
- 19 aesthetic themes sustain visual differentiation
- Integrate wearable companion apps to capture quick-conversion market
- Expand B2B partnerships with educational platforms
Next best moves
Ship offline currency conversion because it is the top-requested feature → increase daily active usage
The counter-intuitive read
The app's lack of updates is not just a weakness…
Read the full takeFeature gaps
Offline currency conversion (available in Simple - Unit Converter but absent here) +1
Since the last report: The app remains in a maintenance-mode state with no feature updates, but competitive pressure has increased and user demand has shifted toward offline currency conversion.
Bottom line
Convertible holds its category lead through unique educational mechanics but bleeds users to active rivals, so revenue growth hinges on tightening the feature parity gap with offline currency support.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeReport last updated