Easy Unit is a minimalist unit converter for iOS and Android that provides real-time calculation feedback for distance, volume, mass, and temperature.
The App DNA
What makes this app unique?
The app removes the friction of intrusive advertisements and complex, bloated interfaces that characterize many free-to-use utility tools.
For Users requiring quick, accessible unit and measurement conversions for daily tasks or professional reference.
What does it look like?
Key features
Calculates conversions across distance, area, volume, mass, and temperature categories.
Places frequently used conversion tools directly on the Android home screen for quick access.
Includes specific tools for currency, feet and inches, and hours calculation.
How much does it cost?
The app operates as a free utility with no visible IAP or subscription gates.
Velocity
Dormant developmentperformanceopaqueShow more...
The app shows no signs of active development, with the most recent release occurring approximately 10 months ago. The release history is extremely sparse, consisting only of minor compatibility and optimization patches across different platforms. There is no evidence of new features, content, or live operations. The development status is effectively dormant.
Who built it?
APPS BAY
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Height Tracker-Growth ChartUser Sentiment
What do users think recently?
Fresh user feedback skews thrilled. Users appreciate minimalist design and absence of advertisements create a clean user experience for daily conversion tasks and real-time conversion across multiple units simultaneously provides high utility for professional and casual measurement needs, but report inability to manually reorder unit categories or specific measurements hinders personalized navigation and workflow efficiency.
How are ratings & reviews evolving?
What users say, by theme
- Minimalist design and absence of advertisements create a clean user experience for daily conversion tasks
- Real-time conversion across multiple units simultaneously provides high utility for professional and casual measurement needs
- Inability to manually reorder unit categories or specific measurements hinders personalized navigation and workflow efficiency
50 of 50 recent reviews analyzed · high confidence · Thrilled overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Easy Unit:convert units
How's the Productivity market?
Easy Unit maintains a 4.77 rating on Android across 1,342 reviews, positioning it as a high-satisfaction, niche utility. The lack of updates for over 400 days suggests a maintenance-mode posture that risks losing ground to rivals with active development cycles.
Read the market outlookThe rivals identified
By KENTA OKAMURA
This app is the primary market leader in the unit conversion space, directly competing for the same utility-focused user base with a massive install footprint.
- Massive review volume and long-term market presence create a significant barrier to entry for new users.
- Integrated engineering and math calculators provide deeper utility than this app's basic conversion-only feature set.
- Offline currency conversion capability ensures functionality in low-connectivity environments, a critical pain point for travelers.
Convertible: Unit ConverterContender
The ConverterContender
Convert It - Measurement toolContender
Units+ContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Easy Unit:convert units
Where is it heading?
The unit conversion market is consolidating around utilities that offer deep integration and offline functionality. Easy Unit's current maintenance-mode posture leaves it vulnerable to rivals that iterate on workflow-specific features, which will eventually erode its rating advantage as OS updates break legacy functionality.
- The app remains in maintenance mode with no feature updates for over 400 days, limiting its ability to capture new market segments.
- High user satisfaction persists despite the lack of updates, indicating the core conversion engine meets the needs of the current user base.
The SWOT
- Ad-free minimalist interface reduces cognitive load
- Real-time feedback loop accelerates conversion workflows
- Lightweight footprint ensures instant launch times
- Implement manual unit sorting to increase retention
- Add offline currency conversion to capture traveler segments
- Introduce scientific notation to attract technical users
Next best moves
Ship manual unit reordering because it is the top-requested navigation improvement → increase power-user retention
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of updates is its primary retention mechanism…
Read the full takeFeature gaps
Scientific notation editing (available in Units+ but missing here) +2
Since the last report: Easy Unit has shifted from a stable utility to a high-risk maintenance-mode product, with the SWOT analysis now formally documenting the impact of a 400-day update gap on platform compatibility and competitive standing.
Bottom line
Easy Unit retains users through a clean, ad-free experience, but the lack of feature iteration limits its growth. Implementing manual unit sorting would address the primary friction point for power users, securing the app's position against more active competitors.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Easy Unit free to use?
How does Easy Unit compare to Simple - Unit Converter?
Does Easy Unit work offline?
What is a good alternative to Easy Unit?
Sources
- [1] Play Store listing, source
Report last updated