CounterPlusMinus is a multi-counter tallying utility for iPhone, iPad, and Mac users.
Product velocity
Dormant
Daily rank 🇺🇸
—
Utilities
Sentiment
5.0
3 reviews
Nemesis
Counter
The App DNA
What makes this app unique?
Users hire the app to track multiple distinct metrics simultaneously in a single, customizable dashboard interface.
For Users requiring a simple, multi-purpose tallying tool for iPhone, iPad, and Mac.
What does it look like?
Key features
Manage up to 5 distinct tally counters simultaneously in a single view.
Full-screen counter view with hidden UI controls for focused counting.
Compare two counters simultaneously on iPad displays.
How much does it cost?
The app is distributed as a free utility with no visible monetization gates.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
Luigi Mazzeo
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The Brief: News ArticlesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for CounterPlusMinus
How's the Utilities market?
CounterPlusMinus maintains a 5-star rating on the App Store, though its total review count of 3 signals low market penetration compared to category leaders. The lack of a monetization model creates a resource gap against rivals with high-frequency update cadences.
Read the market outlookThe rivals identified
By Rafał Leoszkiewicz
With over 12,000 reviews and consistent updates, this app serves as the dominant market leader in the simple tally counter niche.
- Offers specialized Wear OS integration which captures the wearable-first utility market segment.
- Maintains a high-frequency update cadence with three releases in the last six months.
- Provides a mature, battle-tested interface that has scaled to over 12,000 user reviews.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for CounterPlusMinus
Where is it heading?
The tally-counter market is consolidating around apps that offer cross-device synchronization and wearable support. CounterPlusMinus remains stable but exposed, as its current feature set lacks the platform-level integration needed to compete with the dominant market leader [1, 2].
- The nemesis app's native wearable support captures the active-user segment, which creates a distribution barrier for CounterPlusMinus.
- Recent updates focused on UI refinements and widgets, but the app remains in maintenance-mode regarding core platform expansion.
The SWOT
- Formal Mode provides a focused counting experience
- Multi-counter dashboard enables tracking five distinct tallies
- Wearable integration would unlock the active-user segment
Next best moves
Ship Apple Watch companion app because it is the primary differentiator of the market leader -> capture wearable-first segment
The counter-intuitive read
The app's lack of monetization is a strategic liability, not a feature…
Read the full takeFeature gaps
Wearable integration (available in Counter but absent here)
Since the last report: The app's competitive position is now framed as vulnerable due to a lack of wearable support and monetization, contrasting with the previous neutral description.
Bottom line
CounterPlusMinus delivers a clean, multi-counter utility, but its lack of wearable support and monetization leaves it vulnerable to rivals, so the PM should prioritize a wearable companion to defend the user base.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
Report last updated