CPC and CPM Calculator is a utility tool for digital marketers to derive advertising cost metrics on iOS and Android.
The App DNA
What makes this app unique?
The tool removes the cognitive friction of manual formula calculation for traffic buyers and sellers, though the lack of updates limits its long-term utility.
For Digital marketers and online traffic buyers or sellers needing quick access to advertising cost formulas.
What does it look like?
Key features
Calculates cost per click based on total cost and number of clicks.
Calculates cost per thousand impressions based on total cost and total impressions.
Provides mathematical formulas to derive CPC or CPM values from advertising spend data.
How much does it cost?
Monetization relies entirely on ad-supported traffic within the utility, with no IAP or subscription tiers identified.
Velocity
Dormant developmentopaqueShow more...
Development has ceased, with the latest release occurring 1,300 days ago. The app shows no signs of active maintenance or support, remaining in a state of total stagnation across both platforms. There are no recent feature additions or bug fixes to report.
Who built it?
Stage Coding
13+ apps tracked · Utilities
Text to Speech ePub PDF: Stage
Pipe Volume Calculator
Running Split Calculator
Net Profit Margin Calculator
Yoga Workout - Weight Loss
ASA Search Ads Manager AdPilot
Grams to Teaspoons Calculator
Rolling Offset Calculator
Markup Calculator - CalCon
Smoking Pack Year Calculator
Margin Calculator - CalCon
Future Value Calculator CalConUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for CPC and CPM Calculator
How's the Utilities market?
CPC and CPM Calculator occupies a basic utility niche with no recent updates over 1,300 days. The lack of active development prevents it from competing with integrated marketing dashboards that offer real-time data tracking.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for CPC and CPM Calculator
Where is it heading?
The market for standalone advertising calculators is consolidating into integrated marketing platforms that offer real-time data connectivity. CPC and CPM Calculator remains static, which will lead to total obsolescence as OS requirements evolve beyond its current build.
- The 1,300-day update gap indicates the app is in a permanent maintenance-mode state, which will eventually lead to platform incompatibility.
The SWOT
- Lightweight utility design provides immediate access to advertising formulas.
- Integration of automated currency conversion could differentiate the tool for international traffic buyers.
Next best moves
Sunset the product because the 1,300-day update gap indicates no internal capacity for maintenance or growth → reallocate resources to active projects.
The counter-intuitive read
The lack of updates is not a failure…
Read the full takeBottom line
The 1,300-day update gap confirms that CPC and CPM Calculator is a legacy asset that no longer serves a strategic purpose. Sunset the product to clear the portfolio of dormant utilities that offer no path to modern feature parity.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is CPC and CPM Calculator still being updated?
Does CPC and CPM Calculator offer advanced marketing analytics?
What are some alternatives for calculating advertising metrics?
Sources
- [1] Play Store listing, source
Report last updated