Crumbl Cookies is a food and drink app for ordering gourmet cookies, catering, and gifts on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Food & Drink
Sentiment
4.8
765k reviews
Nemesis
Dutch Bros
The App DNA
What makes this app unique?
Users hire the app to satisfy treat-based cravings and manage loyalty rewards, with the weekly flavor rotation serving as a primary trigger for repeat store visits.
For Dessert enthusiasts and gift-givers looking for convenient access to rotating gourmet cookie flavors.
What does it look like?
Key features
Earn points on every order for pickup, delivery, or catering to redeem for Crumbl Cash
Six unique cookie flavors updated every Monday to drive recurring visits
In-store visibility of the mixing, balling, and baking process
How much does it cost?
Transactional model where the app serves as a direct-to-consumer sales channel for physical goods.
Velocity
Maintenance developmentperformanceopaqueShow more...
The development cadence is extremely low, with only 5 releases identified over a two-year period, averaging significantly less than one release per month. The latest version and preceding updates focus exclusively on minor stability improvements and bug fixes, with no evidence of new features or live operations. The development trend is stagnant, characterized by long periods of inactivity between minor maintenance patches. The publisher provides minimal transparency regarding technical changes, relying on generic release notes.
Who built it?
Crumbl
4 apps tracked · Food & Drink
Crumbl
Crumbl Crew 2
Crew DeliveryUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate mobile ordering functionality provides a convenient alternative to website navigation for frequent customers, but report authentication failures during the login process prevent users from accessing accounts or placing orders.
How are ratings & reviews evolving?
What users say, by theme
- Mobile ordering functionality provides a convenient alternative to website navigation for frequent customers
- Authentication failures during the login process prevent users from accessing accounts or placing orders
53 of 53 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Crumbl Cookies
How's the Food & Drink market?
Crumbl maintains a high-velocity retail presence, but the 765,207 rating count on Android suggests a massive user base that is currently underserved by the latest release's authentication stability.
Read the market outlookThe rivals identified
By Dutch Bros., llc
Dutch Bros mirrors the hyper-niche, cult-like loyalty model of Crumbl, focusing on high-frequency, treat-based rewards rather than general meal replacement.
- Gamified loyalty progression creates a stronger psychological hook for repeat visits than standard point-based systems.
- Mobile-first ordering flow prioritizes speed-of-service for high-volume drive-thru traffic, unlike Crumbl's more deliberate browsing experience.
- Integrated push notification strategy drives daily engagement through personalized drink offers and limited-time flavor drops.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Crumbl Cookies
Where is it heading?
The dessert-treat market is consolidating around high-velocity, mobile-first ordering platforms. Crumbl remains advantaged by its unique product scarcity, but the current technical instability in the checkout flow creates an opening for rivals to capture the high-intent user base.
- Authentication failures in the latest update prevent users from accessing accounts, which directly suppresses order volume and increases churn risk.
- The loyalty program continues to drive high-frequency repeat visits, providing a stable baseline of revenue despite recent technical friction.
The SWOT
- Weekly-rotating menu creates artificial scarcity
- Open-concept kitchen justifies premium pricing
- Loyalty program forces repeat-purchase behavior
- Untapped B2B catering partnerships
- Wearable integration for order tracking
Next best moves
Rebuild authentication module because login failures are the top-cited barrier to ordering → increase conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The weekly-rotating menu is a retention trap: while it drives high-frequency visits…
Read the full takeFeature gaps
Real-time inventory tracking (available in Starbucks but missing here) +1
Since the last report: The app has pivoted to a high-frequency, scarcity-driven sales model, but is currently hampered by critical authentication failures and a stagnant development cycle.
Bottom line
Crumbl holds a strong position through its weekly-rotating menu, but technical friction in the checkout flow threatens to drive loyal users to more stable competitors, so the PM must prioritize authentication stability to protect revenue.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated