Cut the Rope: BLAST is a match-based puzzle game for casual players, featuring the Om Nom character and cartoon vignettes on iOS and Android.
Product velocity
Unknown
Daily rank 🇺🇸
—
Games
Sentiment
4.4
5k reviews
Nemesis
Angry Birds Dream Blast
The App DNA
What makes this app unique?
Users hire this game for low-stakes, ad-free puzzle solving that leverages familiar franchise aesthetics. The ad-free contract removes the frustration of hyper-casual interruptions, which is the primary mechanism for its retention.
For Casual gamers and fans of the Cut the Rope franchise who enjoy puzzle-solving and toon-style aesthetics.
What does it look like?
Key features
Match-based tile clearing with explosive candy boosters.
Unlockable cartoon vignettes that deepen IP engagement.
Explicitly marketed ad-free model to differentiate from hyper-casual competitors.
How much does it cost?
The game utilizes a freemium model with a strong emphasis on an ad-free experience as a key value proposition.
Velocity
Steady developmentShow more...
Who built it?
SKYWALK
13+ apps tracked · Games
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GIRL GLOBE
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EVERYTOWN THE PUZZLE
Window MeowUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Cut the Rope: BLAST
How's the Games market?
Cut the Rope: BLAST sits at #139 Grossing in the US Puzzle category, with a 4.91 rating on iOS. The grossing rank lagging behind its high store rating signals that the current booster-only monetization fails to capture the value of its active player base.
Read the market outlookThe rivals identified
By Rovio Entertainment Oyj
This app is the primary nemesis due to its direct overlap in the 'blast' puzzle genre and its use of a globally recognized IP to drive massive user acquisition.
- Leverages a massive, globally recognized intellectual property to maintain high organic discovery and user retention
- Offers a significantly larger content library with over 20,000 levels compared to this app's smaller scope
- Features a recurring 'Dream Pass' monetization model that provides consistent long-term player engagement and revenue
Cube Rush AdventureContender
Farm Raid : Cartoon Match 3Contender
Farm Block DashContender
Tile FrostContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Cut the Rope: BLAST
Where is it heading?
Casual puzzle traffic is consolidating around fresh entrants with aggressive live-ops, while Cut the Rope: BLAST remains in maintenance mode. This lack of investment leaves the app exposed to churn as players migrate to titles with more frequent content drops and deeper monetization loops.
- The 816-day update gap indicates maintenance-mode status, which erodes the competitive edge against rivals with active live-ops cadences.
- Competitors like Angry Birds Dream Blast capture the casual puzzle market share through recurring season passes, accelerating the subject app's revenue stagnation.
The SWOT
- Om Nom IP integration drives organic discovery
- Ad-free model functions as a primary differentiator
- Introduction of recurring battle-pass model
- Expansion of social features for retention
Next best moves
Pivot monetization to include a recurring season pass because the current booster-only model limits lifetime value → increase revenue per user.
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of aggressive monetization is its primary risk…
Read the full takeFeature gaps
Recurring season pass (available in Angry Birds Dream Blast but missing here) +1
Since the last report: The report identifies a shift in strategic focus from static maintenance to a proposed pivot toward recurring season-pass monetization to address revenue underperformance.
Bottom line
Cut the Rope: BLAST retains a loyal base through its iconic character and ad-free promise, but the lack of content updates and recurring monetization leaves it exposed to scale-heavy rivals, so the PM should prioritize a season-pass model to stabilize revenue.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Cut the Rope: BLAST free to play?
Does Cut the Rope: BLAST contain ads?
How does this compare to Angry Birds Dream Blast?
What is a good alternative to this game?
Sources
Report last updated