Cut the Rope: Experiments is a physics-based puzzle game featuring Om Nom, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Games
Sentiment
3.8
512k reviews
Nemesis
Where's My Water? 2
The App DNA
What makes this app unique?
Players hire the game for nostalgic, physics-based logic challenges that provide low-stakes, character-led entertainment during short sessions.
For Casual mobile gamers and fans of physics-based logic puzzles who enjoy character-led franchises.
What does it look like?
Key features
Interaction with ropes, magnets, electricity, and suction cups to guide candy to the character
200 puzzles organized into 8 distinct level packs with increasing complexity
Real-money transactions for in-game items, including randomized rewards
Animations and cutscenes featuring Om Nom and the Professor
How much does it cost?
Freemium model relies on ad-supported gameplay and randomized in-app purchases to monetize a large install base.
Velocity
Maintenance developmentopaqueperformanceShow more...
The development cadence is currently maintenance-level, with only three releases identified over the last four years. The latest version and the previous release both contain generic, opaque notes regarding candy flavors and test tube cleaning, indicating a lack of significant feature development. There is no evidence of live-ops activity or major feature rollouts. The development trend is stable at a low-frequency maintenance pace.
Who built it?
ZeptoLab UK
13+ apps tracked · Games
Cut the Rope: Physics Puzzle
Bullet Echo: PVP Shooter
Downhill Smash
Om Nom: Run
Cut the Rope: Time Travel
Cut the Rope 2: Om Nom's Quest
Cut the Rope: Experiments GOLD
Overcrowded: Tycoon
Cut the Rope 2
Cut the Rope 3
Cut the Rope: Magic
Cut the Rope: Time Travel GOLDUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate nostalgic core gameplay loop provides lasting entertainment value for long-term fans of the series, but report aggressive monetization and energy systems restrict access to core gameplay for casual players.
How are ratings & reviews evolving?
What users say, by theme
- Nostalgic core gameplay loop provides lasting entertainment value for long-term fans of the series
- Aggressive monetization and energy systems restrict access to core gameplay for casual players
100 of 100 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Cut the Rope: Experiments
How's the Games market?
The title maintains a high install base on Android with over 500,000 ratings, but the 3.8-star rating indicates significant friction compared to the 4.3-star iOS performance.
Read the market outlookThe rivals identified
By Disney
The gold standard for fluid-physics puzzle design that directly mirrors the 'Om Nom' interaction loop.
- Fluid-dynamics based puzzle solving
- Strong character-led progression
Bridge ConstructorContenderPPhysics DropContenderSShatterbrainContenderWWorld of Goo RemasteredContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Cut the Rope: Experiments
Where is it heading?
The casual physics-puzzle market is consolidating around more tactile, fluid-based experiences, leaving the current lab-based experiment model exposed to churn. Unless the monetization friction is addressed through a premium option, the current user base will continue to migrate toward ad-free or less restrictive competitors.
- Frequent reports of progress sync failures on Android erode user trust and contribute to the 0.5-star rating gap versus iOS.
- Aggressive ad-frequency and energy-gating force casual players to churn, which limits the potential for long-term monetization of the install base.
The SWOT
- IP-based engagement driven by Om Nom character animations
- 200-level physics library sustains core retention
- Implementation of a one-time purchase option to disable advertisements
- Removal of energy gates for legacy level packs
Next best moves
Ship a one-time premium purchase to disable ads because ad-frequency is the #1 complaint → increase long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The high volume of Android ratings is not…
Read the full takeFeature gaps
Fluid-dynamics based puzzle solving (available in Where's My Water? but absent here)
Since the last report: The app has transitioned into a maintenance phase characterized by stagnant feature development and increased user frustration regarding monetization and Android-specific technical failures.
Bottom line
The app retains a strong core through its physics-puzzle loop, but aggressive monetization and technical instability are actively eroding the user base, so the PM should prioritize an ad-free premium SKU to stabilize retention.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated