ZeptoLab UK
For casual mobile gamers and families attracted to character-led experiences and physics-based logic challenges.
Cut the Rope GOLD
Snapshot
Who is ZeptoLab UK?
Creating tactile, character-driven physics puzzles that leverage the iconic Om Nom brand to engage casual gamers across generations.
Target audience
Portfolio
Free 22Last updated
Cut the Rope GOLD
v3.79.0
9mo ago
Publisher DNA
What defines ZeptoLab UK?
Publisher DNA
Primary focus
Character-driven physics puzzles and casual games
Scale
studio
Target audience
Casual mobile gamers and families attracted to character-led experiences and physics-based logic challenges.
Signature Patterns
- •Heavy reliance on the 'Om Nom' IP to anchor diverse genres including Puzzle, Action, and Stickers.
- •Core gameplay centered on tactile, deterministic physics-based mechanics.
- •Monetization shift toward freemium models featuring high ad-density and subscription-based ad removal.
- •Consistent high-fidelity visual style characterized by expressive character animations and vibrant colors.
Portfolio momentum
The publisher maintains an intense operational cadence with 31 releases or updates in the last 6 months and over 75% of their portfolio currently active.
Company profile
low confidence- Headquarters
- United Kingdom
Portfolio
What does ZeptoLab UK ship?
Apps
22 apps analysed
Tactical shooter. Battle royale, multiplayer. 2d shooting game. Shoot and win!
Tactical room-clearing gameplay offers a satisfying experience for fans of SWAT-style shooters
- The core tactical shooter loop provides an addictive and engaging experience for casual players
- Aggressive matchmaking pairs low-power beginners against high-level players, creating an unplayable experience
Unique sidekick mechanics (Nommies)
- Nostalgia & Longevity
- Excessive Advertisements
Play Cut the Rope 2 for new great adventures with Om Nom and his friends!
Deterministic physics logic rewarding skill
- Nostalgia and Longevity
- Excessive Ad Frequency
Adorable character designs and high-quality animations create a charming atmosphere for casual puzzle players
- Nostalgic gameplay mechanics provide a rewarding experience for long-term fans of the original series
- Excessive and unskippable advertisements disrupt the flow of gameplay and frustrate active users
200-level physics library sustains core retention
- Nostalgic core gameplay loop provides lasting entertainment value for long-term fans of the series
- Aggressive monetization and energy systems restrict access to core gameplay for casual players
Distributed across 11 markets, strongest in Europe.
Based on 1 of 22 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (3)
- Indonesia1 / 1
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
3
Positive apps
11
Neutral / mixed
4
Negative apps
51/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does ZeptoLab UK compete with?
The rivals identified
Nemeses(4)
Competitive physics-based puzzles that leverage a similar '3-star' progression system and casual IP.
Both apps compete for the same casual physics-puzzle audience, with Where's My Water? attracting users specifically seeking to avoid the ad-heavy monetization found in Cut the Rope 2.
The primary mechanical rival utilizing fluid dynamics and environmental logic puzzles to challenge the same core audience.
Both apps target the competitive mobile tactical shooter audience, competing for the same player base through high-stakes, team-based combat loops.
Contenders(10)
Both titles compete for the same casual puzzle audience by utilizing physics-based mechanics to solve spatial challenges. They overlap directly in the physics puzzle category, forcing users to choose between character-driven content and minimalist particle-flow gameplay.
Both apps compete for the tactical shooter audience, forcing players to choose between Bullet Echo's top-down stealth mechanics and Critical Ops's traditional first-person skill-based loop.
Both apps compete for the same tactical shooter audience within the mobile action category, forcing users to choose between Bullet Echo's stealth-based battle royale and Shoot Out's sniper-themed simulation.
Focuses on load-bearing physics and structural integrity, serving as a more technical alternative to Cut the Rope.
A hyper-casual physics powerhouse that simplifies the 'physics puzzle' loop for maximum accessibility.
A high-engagement physics rival that substitutes character charm for creative, player-drawn solutions.
A major provider of safe, educational animated content that competes for the same screen time and parental trust.
Agent Action serves the same casual shooter audience as Bullet Echo but prioritizes short-session, one-touch gameplay over tactical stealth mechanics.
Both apps compete for the tactical shooter audience, with Bullet Echo focusing on top-down stealth mechanics while POLYWAR targets players through manual first-person combat.
Both apps target the tactical shooter audience on mobile, competing for the same player base interested in competitive squad-based combat.
Same space(34)
This app targets the same casual puzzle audience by using an ant-colony simulation loop to drive progression.
It competes for the same casual puzzle player's limited time, but offers offline play to bypass the connectivity requirements that frustrate users in the source app.
It targets the same casual puzzle audience by focusing on pattern recognition and character matching rather than the source app's physics-based object manipulation.
Competes in the high-quality, logic-based puzzle space with a focus on 3D environmental manipulation.
This app provides a premium, ad-free physics puzzle experience for players seeking high-quality, tactile challenges.
HeadHunters io offers a similar battle royale format but shifts the focus to slasher-style combat, appealing to players who prefer melee-heavy interactions.
A staple of the puzzle category that competes for the same 'casual logic' audience despite different mechanics.
A sci-fi shooter ecosystem with deep customization and progression that attracts the same futuristic action audience.
Cats vs Dogs provides a character-based progression loop for top-down shooter fans who prefer single-player campaigns over Bullet Echo's multiplayer focus.
Bro Royale targets the same top-down shooter demographic as Bullet Echo but focuses on PvE and 2v2 modes rather than large-scale battle royale.
A subscription-based digital library that includes a significant amount of educational video content.
It competes for the same casual puzzle demographic by utilizing 3D sorting mechanics that offer a different tactile experience than the source app's physics puzzles.
Shares the 'cute character in a physics-based world' DNA with a similar level-based progression.
It targets the same casual puzzle audience by offering a variety of brain-training challenges that contrast with the source app's fixed physics-based mechanics.
While top-down, it shares the core appeal of character bonding, narrative depth, and companion-based progression.
This app serves as a long-standing, logic-focused alternative that emphasizes spatial reasoning over physics-based interactions.
Stealth Shooter shares the stealth-action theme with Bullet Echo but focuses on single-player pursuit sequences rather than multiplayer competition.
Thelast.io provides a 2D battle royale experience that competes for Bullet Echo's competitive player base through accessible mechanics and character customization.
It serves the same casual puzzle audience but uses a black hole growth mechanic to create a different sense of progression than the source app's level-based physics.
This app uses physics-based challenges and animal characters to attract the same casual puzzle audience.
A dominant casual logic game that shares the same demographic of puzzle enthusiasts seeking high-polish experiences.
A classic mobile IP peer that shares the target's 'polished, character-centric' casual gaming space.
Battle Prime competes for the same third-person shooter audience by offering console-level graphics and hero-based abilities similar to Bullet Echo.
BOOM : Top Down Shooter serves the same casual survival-shooter niche as Bullet Echo but relies on a static, single-level loop.
This app targets the same casual demographic with a match-3 loop focused on clearing obstacles through line-based combinations.
Battle Squad targets the same top-down tactical shooter audience but operates as a static, non-monetized experience compared to Bullet Echo's hybrid model.
Bomb Bash competes for the casual battle royale audience by offering offline-capable combat that functions without the internet requirements of Bullet Echo.
This app competes for the same casual puzzle audience by combining match-3 mechanics with colorful, character-driven themes.
This app shares the same intellectual property and toon-style aesthetic while shifting the core mechanic to match-based puzzle solving.
Spy Agent Secret Shooting Game serves the tactical shooter audience but prioritizes offline-first mission progression over Bullet Echo's live-ops multiplayer model.
The dominant player in kids' digital entertainment, competing for general engagement time and brand loyalty.
This app offers a high-quality, atmospheric spatial puzzle experience that appeals to players who value visual immersion.
While less physics-heavy, it captures the same casual logic puzzle audience looking for bite-sized challenges.
This app provides a minimalist, offline-first physics puzzle experience for players who prefer simplicity.
New entrants(5)
A platform threat that allows users to create their own Om Nom-style stickers, bypassing official packs.
An emerging drawing-physics hybrid that leverages meme-culture and 'save the character' stakes.
An innovative, award-winning creative play app that is gaining traction among parents seeking high-quality digital toys.
A high-velocity threat (25 releases in 6 months) that has successfully commoditized physics puzzles into a hyper-casual format.
The latest evolution of the mechanical physics trend, combining color-sorting with screw-removal logic.
The Analyst's Read
The bottom line on ZeptoLab UK
Bottom line
ZeptoLab is a well-positioned studio that has successfully weaponized its core IP to survive the transition from premium to freemium mobile gaming. Their strategic verdict rests on their ability to balance aggressive monetization tactics against the long-term sentiment of their family-friendly brand.
Frequently asked questions
How many apps does ZeptoLab UK publish?
Where is ZeptoLab UK based?
What kind of apps does ZeptoLab UK make?
What is ZeptoLab UK's top app?
In how many countries are ZeptoLab UK's apps available?
What fed this analysis
- Apps analyzed:
- 21
- With full intel:
- 21
- With overview:
- 21
- Website scraped:
- yes
- Social presence:
- yes
