Cut the Rope GOLD is a physics-based puzzle game for casual players, featuring character-driven content and themed level boxes on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
#78
Games · paid
Sentiment
4.5
2.7M reviews
Nemesis
Angry Birds 2
The App DNA
What makes this app unique?
Players return to the game for its reliable, calming physics-based mechanics, which serve as a contrast to the high-pressure live-ops models of modern mobile puzzle titles.
For Casual puzzle players of all ages seeking physics-based challenges and character-driven content.
What does it look like?
Key features
Levels require cutting ropes to navigate candy through obstacles using gravity and momentum.
Content organized into 17 distinct boxes with unique visual styles and puzzle mechanics.
Removes interstitial and banner advertisements from the gameplay experience.
How much does it cost?
Freemium model anchored by ad-supported play, with monetization focused on ad-inventory and optional IAP for items.
Velocity
Dormant developmentopaqueShow more...
With only one release in the last 170 days and a significant disparity between Android and iOS update history, the app is in a state of stagnation. The latest release provided only minor, character-focused flavor text rather than substantive feature updates. Development momentum is minimal, and the lack of consistent cross-platform support suggests the project is no longer a priority for the publisher.
Who built it?
ZeptoLab UK
13+ apps tracked · Games
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate nostalgic core gameplay loop provides a reliable and calming experience for long-term returning players and character design and visual style remain highly appealing to players across different age demographics, but report high frequency of forced advertisements disrupts the flow of gameplay and frustrates active users.
How are ratings & reviews evolving?
What users say, by theme
- Nostalgic core gameplay loop provides a reliable and calming experience for long-term returning players
- Character design and visual style remain highly appealing to players across different age demographics
- High frequency of forced advertisements disrupts the flow of gameplay and frustrates active users
70 of 151 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Cut the Rope GOLD
How's the Games market?
Cut the Rope GOLD maintains a consistent presence in the puzzle category, with rankings appearing in the top 100 paid charts across multiple international markets. The volatility in grossing rank relative to its established brand suggests monetization friction is capping revenue potential.
Read the market outlookThe rivals identified
By Rovio Entertainment Oyj
The most direct rival in the physics-puzzle space with massive scale and an aggressive update cadence (9 releases in the last 6 months).
- Live-ops heavy approach with daily challenges, clans, and seasonal events vs. target's static level-pack structure.
- Character-based progression system (leveling up birds) creates a long-term RPG-lite meta-game absent in this app.
- Slingshot-based destruction physics offers a more chaotic, 'action-puzzle' feel compared to this app's logic-heavy rope cutting.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Cut the Rope GOLD
Where is it heading?
The puzzle category is consolidating around fresh entrants with aggressive live-ops, while Cut the Rope GOLD remains in a maintenance-mode state. This lack of feature expansion, combined with monetization friction, leaves the app vulnerable to churn as players migrate to more responsive, ad-balanced alternatives.
- High frequency of forced advertisements disrupts the flow of gameplay, which directly correlates with increased uninstallation intent among active players.
- Users report: Allegations of failed ad-removal purchases create a perception of deceptive billing, which undermines the trust required for long-term subscription conversion.
The SWOT
- Physics-based mechanics provide a defensible, timeless gameplay loop.
- Character design remains highly appealing across demographics.
- Implementing a competitive leaderboard to extend endgame.
Next best moves
Audit ad-removal purchase logic because users report ads persist after payment → reduce deceptive billing accusations
+ 1 more prioritized moveThe counter-intuitive read
The game's reliance on legacy physics mechanics is its greatest asset…
Read the full takeSince the last report: Development velocity has stalled into a zombie state, and the monetization strategy is now under scrutiny due to user allegations of failed ad-removal purchases.
Bottom line
Addressing the ad-frequency and ensuring paid features function correctly are critical to stabilizing retention, as the current monetization strategy is actively eroding the game's nostalgic value.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Cut the Rope GOLD still fun for adults in 2026?
Does Cut the Rope GOLD have intrusive ads?
What is a free alternative to Cut the Rope GOLD?
Sources
- [1] Play Store listing, source
Report last updated