Report updated Apr 19, 2026
Cut the Rope 2: Om Nom's Quest
For casual gamers of all ages seeking physics-based logic puzzles with a strong character-driven IP.
Cut the Rope 2: Om Nom's Quest is an established games app that is free with in-app purchases. With a 4.5/5 rating from 2.4M reviews, it shows polarized user reception. Users particularly appreciate nostalgia and longevity, though excessive ad frequency remains a common concern.
What is Cut the Rope 2: Om Nom's Quest?
Current Momentum
v1.46 · 3mo ago
MaintenanceCut the Rope 2: Om Nom's Quest is currently in maintenance mode, with no major feature updates recorded in the provided history.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Core mechanics involving rope cutting and object manipulation to deliver candy to Om Nom.
Seven unique characters with special abilities like lifting, throwing, and bridge-building.
Each level offers three challenges: feeding Om Nom, collecting fruit, and beating the clock.
Ability to play the game without an active internet connection.
How much does it cost?
- Free to download
- $5/week Ad-Free Subscription
- $10/month Ad-Free Subscription
- In-game currency bundles for power-ups and cosmetics
Monetization has shifted toward an aggressive high-frequency ad model and high-cost weekly subscriptions, which users report as significantly more expensive than standard entertainment services like Netflix.
Who Built It?
ZeptoLab UK
Creating tactile, character-driven physics puzzles that leverage the iconic Om Nom brand to engage casual gamers across generations.
Portfolio
13
Apps
What other apps does ZeptoLab UK make?
Explore the full ZeptoLab UK report
Portfolio breakdown, audience, momentum, and every app published by ZeptoLab UK.
What do users think recently?
High confidence · Latest 100 of 2.4M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate nostalgia and longevity and engaging gameplay mechanics, but report excessive ad frequency and broken ad-free purchases.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Cut the Rope 2: Om Nom's Quest?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
11 active rankings tracked — 30-day window
The rivals identified
The outtake for Cut the Rope 2: Om Nom's Quest
Strengths to defend, gaps to attack
Core Strengths
- Strong Om Nom IP brand equity
- Deterministic physics logic rewarding skill
- High production value character animations
- Multi-objective level replayability
Critical Frictions
- Intrusive ad frequency (interstitials after every level)
- Technical failures in IAP fulfillment
- High subscription price point ($5/week)
- Energy system that penalizes level failure
Growth Levers
- Live-ops events and seasonal content
- Social/Competitive features (Clans/Arenas)
- Drawing-based physics mechanics integration
Market Threats
- Hyper-casual commoditization (e.g., Pull the Pin)
- Live-ops dominance of Angry Birds 2
- User churn due to aggressive monetization
What are the next best moves?
Audit and fix IAP fulfillment logic.
Sentiment analysis identifies 'Broken Ad-Free Purchases' as a critical theme where users pay but still receive ads, posing a major legal and trust risk.
Implement an ad-frequency cap.
The top complaint theme is 'Excessive Ad Frequency,' with users describing the game as 'unplayable' due to ads after every level.
Develop a Live-Ops content calendar.
Competitor analysis shows the Nemesis (Angry Birds 2) wins on content depth through seasonal events and daily challenges.
Feature Gaps vs Competitors
- Multi-stage level design (available in Angry Birds 2)
- Social/Competitive 'Clans' and 'Arena' modes (available in Angry Birds 2)
- Card-based bird selection and leveling system (available in Angry Birds 2)
- Free-form drawing mechanics (available in Brain It On!)
Key Takeaways
Cut the Rope 2 is a high-quality physics puzzler with a powerful legacy IP, but it is currently cannibalizing its brand equity through technical IAP failures and an ad-to-gameplay ratio that users find 'ridiculous.' To survive against Angry Birds 2, the PM must fix the broken purchase logic and shift from aggressive interstitials to a more sustainable live-ops strategy.
Where Is It Heading?
Declining
High-frequency complaints regarding 'bombardment' of ads — indicates a shift toward short-term revenue over long-term retention.
Reports of broken ad-free licenses (Jan 2026) — suggests technical debt or fulfillment logic issues in recent updates.
11-year player loyalty mentioned in reviews — demonstrates the enduring power of the Om Nom IP.