Cut the Rope 2
For casual gamers of all ages, ranging from children to adults, who enjoy physics-based puzzles and character-driven content.
Cut the Rope 2 is a well-regarded games app that is free with in-app purchases. With a 4.5/5 rating from 2.3M reviews, it maintains solid user satisfaction. Users particularly appreciate nostalgia & longevity, though excessive advertisements remains a common concern.
What is Cut the Rope 2?
Current Momentum
v1.17 · 3mo ago
MaintenanceCut the Rope 2 is currently in maintenance mode, with the last update focused on minor technical tweaks to balloon durability.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Core gameplay involving rope cutting and object interaction to deliver candy to the character
Seven unique characters with special abilities (lifting, throwing, burning, etc.) that assist in solving puzzles
Each level offers three distinct challenges: feeding Om Nom, collecting fruit, and beating the clock
Access to 'Om Nom Stories' cartoons directly within the app experience
How much does it cost?
- Free to download (Android) / $1.99 (iOS)
- $4.99 per week subscription for ad-free play
- In-app purchases for power-ups and cosmetics
The app uses a split strategy: a legacy paid model on iOS and an aggressive freemium model on Android. User feedback indicates the $4.99/week subscription is perceived as extremely high value-to-cost ratio.
Who Built It?
ZeptoLab UK
Creating tactile, character-driven physics puzzles that leverage the iconic Om Nom brand to engage casual gamers across generations.
Portfolio
13
Apps
What other apps does ZeptoLab UK make?
Explore the full ZeptoLab UK report
Portfolio breakdown, audience, momentum, and every app published by ZeptoLab UK.
What do users think recently?
High confidence · Latest 100 of 2.3M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate nostalgia & longevity and engaging puzzle gameplay, but report excessive advertisements and aggressive monetization.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Cut the Rope 2?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
262 active rankings tracked — 30-day window
The rivals identified
The outtake for Cut the Rope 2
Strengths to defend, gaps to attack
Core Strengths
- Strong global IP (Om Nom)
- Unique sidekick mechanics (Nommies)
- Integrated cross-media content (cartoons)
Critical Frictions
- Aggressive ad frequency on Android
- High weekly subscription cost ($4.99)
- iOS version stagnant since 2018
- Technical incompatibility with newer Android models
Growth Levers
- Modernize iOS version to match Android feature set
- Re-tier subscription to monthly/yearly models
- Expand Nommie-specific level packs
Market Threats
- Hyper-casual drawing games (Happy Glass) stealing market share
- Technical debt leading to 1-star reviews on new hardware
- Brand dilution from aggressive monetization
What are the next best moves?
Resolve Android compatibility for newer devices
Users specifically cited the Samsung Galaxy A56 as incompatible, leading to significant 1-star ratings and churn.
Re-evaluate the $4.99/week subscription price
Sentiment analysis identifies this specific price point as a 'robbery' and a primary driver of negative reviews.
Update the iOS version (v1.17.2)
The iOS version has not been updated since 2018, leaving a gap in feature parity and potential revenue from the premium user base.
Feature Gaps vs Competitors
- Environmental digging mechanics (available in Where's My Water? 2)
- Free-form drawing solutions (available in Happy Glass)
- Vehicle construction mechanics (available in Bad Piggies)
Key Takeaways
Cut the Rope 2 remains a powerhouse in character-driven physics puzzles due to its 'Nommies' mechanics and nostalgia, but it is currently sabotaging its long-term retention with an aggressive $4.99/week subscription and unskippable ads. To maintain its market position against rivals like Where's My Water? 2, the PM must prioritize technical compatibility for new hardware and normalize the monetization model.
Where Is It Heading?
Declining
Frustrated user base regarding $4.99/week subscription costs—impacting long-term monetization health.
Technical incompatibility with newer Android models (e.g., Galaxy A56) driving 1-star reviews.
Recent Android updates (Jan 2026) focus on stability rather than new content features.