D00M barbiere is a white-label appointment and management application for independent barber shops on iOS and Android.
The App DNA
What makes this app unique?
Shop owners hire the app to digitize scheduling and fiscal receipt generation, reducing administrative overhead while maintaining a branded client experience.
For Professional barbers and salon owners seeking digital management tools for scheduling, inventory, and customer engagement.
What does it look like?
Key features
Allows users to select service, day, and time for salon visits via app interface
White-label app branding with salon-specific logo, name, and color schemes
In-app product catalog for selling salon merchandise and processing payments
Sends appointment reminders and promotional messages via WhatsApp
Notifies customers when a spot opens up in the salon schedule
Direct connectivity with Epson, RCH, and Custom fiscal printers for receipt generation
How much does it cost?
Subscription model tiered by postation count and level of app customization, anchored at €26/month.
Velocity
Dormant developmentopaqueperformanceShow more...
The app has been inactive for exactly 12 months as of the current date. With only two minor releases recorded in May 2025 and no subsequent updates, the development momentum has ceased. The release notes for these final updates were generic and provided no insight into feature development. Consequently, the app is classified as a zombie project.
Who built it?
Fasano Beppe
13+ apps tracked · Beauty
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for D00M barbiere
How's the Beauty market?
D00M barbiere holds the #166 position in the Italian Beauty category. The lack of a centralized discovery network forces individual shops to bear the full cost of user acquisition.
Read the market outlookThe rivals identified
By Regis Corporation
This is the primary nemesis because it dominates the high-volume walk-in and appointment market, directly competing for the same time-conscious grooming audience.
- Offers real-time wait time tracking which significantly reduces user anxiety compared to static booking systems.
- Supports multi-guest check-in functionality, capturing group appointments that D00M barbiere currently cannot facilitate.
- Leverages massive scale and brand recognition to maintain high user retention through consistent service availability.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for D00M barbiere
Where is it heading?
The boutique barber market is shifting toward integrated management platforms that offer both booking and POS functionality. D00M barbiere is well-positioned for shop retention but remains exposed to discovery-focused aggregators, so the roadmap must bridge the gap between utility and consumer-facing network effects.
- Recent updates focus on fiscal printer connectivity, which reinforces B2B lock-in but does not drive new consumer discovery.
The SWOT
- Fiscal printer integration creates high switching costs for shop owners
- Tiered subscription model aligns pricing with shop scale
- Expansion into multi-shop management tools
- Integration of loyalty rewards to increase client lifetime value
Next best moves
Ship real-time wait-time tracking because competitors like Supercuts use it to reduce user anxiety → improve retention
The counter-intuitive read
The app's lack of a centralized network is a feature, not a bug…
Read the full takeFeature gaps
Real-time wait-time tracking (available in Supercuts) +1
Since the last report: The platform pivoted its roadmap to prioritize real-time wait-time transparency and updated its competitive assessment to address high-volume walk-in market threats.
Bottom line
D00M barbiere secures shop loyalty through fiscal printer integration, but its reliance on individual shop marketing limits discovery, so the PM should prioritize wait-time transparency to compete with high-volume aggregators.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
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