Daily Expense - Easy Tracker is a manual financial logging utility for iOS users, focused on simple income and expense tracking.
The App DNA
What makes this app unique?
The app removes the cognitive friction of complex budgeting by providing a static, manual-entry ledger for users who distrust automated bank-linked finance tools.
For Individuals seeking a manual, entry-level tool for tracking daily personal income and spending.
What does it look like?
Key features
Manual input fields for income and expense logging with category selection, driving daily usage habits.
Visual breakdown of financial data through charts and reports.
How much does it cost?
The app is currently free to download with no visible in-app purchase or subscription gates.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for 1,073 days, indicating a complete cessation of development. No new features, bug fixes, or operational updates have been deployed in over three years. The development momentum is non-existent, and the product is currently in a zombie state.
Who built it?
Sailshore Technology
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Music Player, MP3 Player: FlowUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Daily Expense - Easy Tracker
How's the Utilities market?
Daily Expense - Easy Tracker occupies the manual-entry segment of the Utilities category, maintaining a 4.68 rating across 44 reviews. The lack of updates for over 1000 days positions it as a legacy tool rather than a competitive modern finance utility.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Daily Expense - Easy Tracker
Where is it heading?
The market for personal finance utilities is shifting toward automated, bank-linked tracking, which leaves manual-entry tools like Daily Expense - Easy Tracker increasingly isolated. Without a clear roadmap for feature expansion or cloud integration, the app faces a high risk of churn as users migrate to more capable, actively maintained alternatives.
- The 35-month development hiatus indicates the app is in maintenance mode, which prevents it from competing with modern, feature-rich finance utilities.
The SWOT
- Manual-only architecture provides a privacy-focused alternative to bank-linked finance apps.
- Introduce a premium tier for cloud-sync or data export to monetize the existing user base.
Next best moves
Audit the codebase for critical security vulnerabilities because the app has not received updates in over 1000 days → maintain basic platform compliance.
The counter-intuitive read
The app's lack of automation is its primary asset…
Read the full takeSince the last report: The app's development status remains unchanged after 1,073 days of inactivity, though the internal assessment has shifted from a growth-oriented roadmap to a security-focused maintenance posture.
Bottom line
The lack of development since 2023 suggests the app is in maintenance mode, and the absence of cloud-sync or automation makes it difficult to compete with modern finance utilities.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Daily Expense - Easy Tracker safe for my financial data?
Does this app sync with my bank accounts?
What are some alternatives to Daily Expense - Easy Tracker?
Sources
- [1] App Store, source
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