Report updated May 20, 2026
Déčko Mozkovna
For children from preschool to school age and their parents seeking educational, safe, and curated media content.
Déčko Mozkovna is an established games app that is completely free.
What is Déčko Mozkovna?
Déčko Mozkovna is a free, ad-free cognitive training and educational media app for children, developed by Česká televize for iOS and Android.
Parents hire the app for safe, curated screen time that avoids the monetization gates and ad-tracking found in commercial alternatives.
Current Momentum
v4.0 · 2mo ago
Maintenance- Quiet 24 months — bug fixes only.
- Last major release Mar 2026.
Active Nemesis
脳トレ！虫食い漢字クイズ
By StudySwitch
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
Loading...
What Are The Key Features?
Interactive memory and reaction tests including image retention and pattern recognition tasks
Cross-platform login system to save favorite games and videos
Access to curated videos, animated films, and educational shows from the Česká televize catalog
How much does it cost?
- Free access to all content and games
The app operates as a free, ad-free public service utility provided by Česká televize with no monetization gates.
Who Built It?
Česká televize
Providing public service broadcasting and educational content to Czech audiences. They deliver news, sports, and cultural programming across digital platforms.
Portfolio
13
Apps
What other apps does Česká televize make?
Jak bylo ve škole
Už to víš?
Opernice
Karabův učeň
ČT24
iVysílání České televize
Explore the full Česká televize report
Portfolio breakdown, audience, momentum, and every app published by Česká televize.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Déčko Mozkovna?
Where is it available?
Localized markets (1)
How's The Games Market?
How does it evolve in the Games market?
The app maintains a static presence in the Games category as a public service utility, lacking the ranking velocity of commercial competitors. The absence of recent Android updates since early 2024 signals a lack of active market-share defense.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
This app directly competes for the same cognitive-assessment audience by offering a standardized, authoritative testing environment that challenges users' mental acuity.
Contenders(4)
This app serves as a premium alternative for users seeking advanced, professional-grade matrix testing.
It overlaps with the target by providing a structured logical assessment and cognitive training platform.
This app competes by offering a simulated exam environment that mimics professional cognitive testing standards.
It targets the same niche of numerical and logical reasoning assessment, positioning itself as a utility for cognitive evaluation.
Same space(3)
It offers a focused, adaptive learning environment for Raven's Matrices, a core component of many IQ tests.
This app provides specialized preparation for standardized cognitive tests, overlapping with the target's logic-based puzzles.
It competes for the same 'mental improvement' time-share by using flashcards to build knowledge and memory.
Compare Déčko Mozkovna against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Déčko Mozkovna
Strengths to defend, gaps to attack
Core Strengths
- Curated Česká televize library functions as a trusted brand moat for parents
- Ad-free model removes friction for the preschool segment
Critical Frictions
- No content updates since 2024 on Android
- Lacks social-sharing or competitive leaderboards to drive daily habits
Growth Levers
- Integrate wearable-based reaction drills to capture the fitness-tracking segment
- Implement localized Czech-language voice-recognition for younger users
Market Threats
- Global competitors with 2-week update cadences erode target relevance
- Lack of progression-based monetization limits future feature development
What are the next best moves?
Ship daily challenge streaks because current retention loops are non-existent → increase daily active habit
Competitors like Skills use currency systems to drive retention, while this app lacks any daily-return mechanic.
Trade-off: Pause the video-library expansion sprint — retention is the higher-priority churn risk.
Audit Android release pipeline because no updates have shipped since 2024 → restore platform parity
The 24-month update gap on Android creates a technical debt and relevance risk compared to the iOS version.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's lack of monetization is not a weakness but a distribution moat that prevents commercial competitors from out-bidding it on parent trust in the Czech market.
Feature Gaps vs Competitors
- Real-time two-player mode (available in Reaction training. but absent here)
- Spaced-repetition algorithms (available in Repetio but absent here)
- Social score broadcasting (available in Word On Beat Challenge but absent here)
Key Takeaways
The app holds a unique niche as a safe, ad-free public service, but its maintenance-mode posture leaves it vulnerable to gamified rivals, so the PM must prioritize a daily-return mechanic to prevent user migration.
Where Is It Heading?
Declining
The cognitive training market is consolidating around apps that offer personalized, algorithm-driven progression and social-sharing loops. The target's static, public-service model is increasingly exposed, so the PM must pivot to active live-ops to retain the current user base against more agile rivals.
The 24-month update gap on Android signals a lack of active maintenance, which will accelerate user churn to more frequently updated competitors.
Competitors like Repetio and Skills are introducing algorithmic progression, which makes the target's static game library feel obsolete for long-term cognitive training.