Report updated May 19, 2026
Depop - Buy & Sell Clothes
For fashion-conscious individuals and vintage enthusiasts looking to buy or sell secondhand clothing within a community-driven marketplace.
Depop - Buy & Sell Clothes is a challenged shopping app that is free with in-app purchases. With a 4.8/5 rating from 950.1K reviews, it faces significant user friction. Users particularly appreciate wide variety of vintage and second-hand clothing items keeps fashion-conscious buyers engaged, though high shipping costs and additional marketplace fees significantly inflate the final purchase price remains a common concern.
What is Depop - Buy & Sell Clothes?
Depop is a social-first secondhand fashion marketplace for buying and selling vintage clothing on iOS and Android.
Users hire Depop to discover curated, creator-led fashion trends that mass-market thrift platforms lack, serving the need for self-expression through circular fashion.
Current Momentum
v2.395 · today
Active- Shipped AI-powered listing automation.
- Launched Outfits moodboarding feature.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
AI scans uploaded photos to automatically generate descriptions and populate listing details
Tool for users to create, moodboard, and purchase complete outfit sets directly within the app
Integrated payment processing and order tracking for buyer and seller protection
How much does it cost?
- Free to browse and list
- Transaction-based fees apply to sales
Marketplace model relying on transaction processing fees rather than subscription tiers.
Who Built It?
Facilitating a circular fashion economy by blending social curation with peer-to-peer commerce. Enabling Gen Z and Millennials to trade vintage and secondhand items through a community-driven marketplace.
Portfolio
1
Apps
Explore the full Depop report
Portfolio breakdown, audience, momentum, and every app published by Depop.
What do users think recently?
High confidence · Latest 120 of 297 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate wide variety of vintage and second-hand clothing items keeps fashion-conscious buyers engaged, but report high shipping costs and additional marketplace fees significantly inflate the final purchase price.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Depop - Buy & Sell Clothes?
How's The Shopping Market?
**Pricing**: Freemium model; free to list, transaction fees on sales. **Audience**: Fashion-conscious Gen Z and vintage enthusiasts. **Rankings**: #8 Free in US Shopping category; #19 Top Free in US Shopping overall.
How does it evolve in the Shopping market?
Depop holds the #8 Free position in the US Shopping category, but the #19 rank in overall Shopping signals that the niche fashion focus limits broader mass-market penetration.
Rank progression
57 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Gap competes for the same fashion-conscious consumer wallet, leveraging a massive retail footprint and brand loyalty that directly challenges Depop's secondhand dominance.
Contenders(4)
SPC targets the same younger, budget-conscious demographic as Depop by providing exclusive access to student-focused retail discounts.
Quince challenges Depop by disrupting the traditional retail supply chain with a factory-direct model that appeals to value-conscious shoppers.
Finn Flare competes directly for the apparel-focused user base by providing a curated, brand-centric shopping experience.
This platform competes by offering a broad, multi-category marketplace that captures general shopping demand alongside fashion.
Same space(3)
MOE competes by digitizing the luxury mall experience, offering integrated payment and parking solutions for fashion shoppers.
ION Orchard provides a digital companion for the physical shopping experience, competing for the time users spend browsing fashion.
This app captures the high-intensity sneaker resale market, which is a significant sub-segment of Depop's fashion community.
Compare Depop - Buy & Sell Clothes against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Depop - Buy & Sell Clothes
Strengths to defend, gaps to attack
Core Strengths
- Social-first discovery feed drives high-intent fashion engagement
- AI-powered listing automation reduces seller time-to-market
Critical Frictions
- High shipping and marketplace fees inflate purchase prices
- Inconsistent support resolution drives seller churn
- Missing dark mode interface
Growth Levers
- Implement binding offers to reduce non-paying buyer friction
- Expand authentication services to compete with luxury-resale rivals
Market Threats
- Mercari's automated logistics scale
- StockX's superior price transparency
- Rising user migration due to perceived lack of seller protection
What are the next best moves?
Ship binding offers because sellers report high non-paying buyer friction → increase transaction completion rate
Binding offers are the top-requested feature to prevent wasted seller time.
Trade-off: Pause the Outfits feature iteration — binding offers have higher impact on seller retention.
Audit dispute resolution logic because seller complaints cite bias toward scammers → reduce seller churn
Inconsistent support is the #2 complaint theme driving negative sentiment.
Trade-off: Delay the dark mode rollout — support stability is critical for marketplace liquidity.
A counter-intuitive read
Depop's #8 chart position is a liability, as it forces the platform to prioritize mass-market growth over the niche, high-trust community features that initially built its brand.
Feature Gaps vs Competitors
- Automated shipping labels (available in Mercari)
- Real-time market price transparency (available in StockX)
- Mandatory authentication service (available in GOAT)
Key Takeaways
- Prioritize seller protection to stop the migration of high-value inventory to competitors.
- Address fee transparency to reduce the high-frequency churn complaints.
- Shift focus from aesthetic updates to logistical reliability to defend the #8 chart position.
Depop maintains strong fashion-discovery engagement, but the high fee structure and poor dispute resolution threaten its seller base, so the PM must prioritize seller protection to prevent migration to competitors.
Where Is It Heading?
Declining
The secondhand fashion market is consolidating around platforms that offer logistical efficiency and buyer trust, leaving Depop's creator-led model exposed. Without addressing the fee-transparency and support-reliability gaps, the platform will continue to lose inventory volume to competitors like Mercari.
High shipping and marketplace fees are driving repeat-purchase abandonment, which compounds the negative sentiment visible in recent reviews.
Automated dispute resolution processes frequently favor buyers, causing sellers to leave the platform and reducing total inventory volume.