Depop is a secondhand fashion marketplace for buying and selling vintage and thrifted clothing on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#6
Shopping · free
Sentiment
4.8
950k reviews
Nemesis
Gap: Apparel, denim and more
The App DNA
What makes this app unique?
The platform removes the friction of manual listing and discovery for budget-conscious fashion shoppers by automating item details and enabling community-driven outfit curation.
For Fashion-conscious individuals, vintage collectors, and thrifters looking for unique, name-brand secondhand clothing.
What does it look like?
Key features
AI scans photos to generate listing details, reducing seller effort and increasing listing velocity.
Tool to curate and save complete outfits from individual items, driving discovery and repeat engagement.
In-app chat system for buyer-seller communication, facilitating negotiation and community connection.
How much does it cost?
Monetization relies on transaction fees, creating a direct conflict between platform revenue and user-perceived item affordability.
Velocity
Active developmentopaqueperformanceShow more...
The app maintains an active development cadence, shipping 5 releases over the last 36 days, averaging roughly 0.97 releases per week. Despite this high frequency, all recent release notes are uniformly opaque, focusing exclusively on generic bug fixes and stability improvements without detailing specific feature changes. This pattern suggests the publisher may be utilizing server-side feature flags or A/B testing to manage the user experience rather than traditional App Store build updates. The development trend is stable, with no evidence of live-ops events or major feature announcements in the observed data.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate low price points for quality used clothing and sneakers attract budget-conscious buyers looking for deals and the interface allows for quick and easy purchasing of items which keeps casual shoppers engaged, but report high shipping costs and additional transaction fees make small purchases feel overpriced for buyers.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Low price points for quality used clothing and sneakers attract budget-conscious buyers looking for deals
- The interface allows for quick and easy purchasing of items which keeps casual shoppers engaged
- Direct bank deposit for seller earnings makes the payout process faster than manual alternatives
- High shipping costs and additional transaction fees make small purchases feel overpriced for buyers
120 of 4959 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Depop - Buy & Sell Clothes
How's the Shopping market?
Depop currently holds the #6 Free slot in the US Shopping category. The platform's high ranking in the free chart relative to its mixed sentiment score suggests that discovery and inventory depth are currently outpacing the friction caused by transaction fees.
Read the market outlookThe rivals identified
By Gap Inc.
Gap competes for the same fashion-conscious consumer wallet, leveraging a massive retail footprint and brand loyalty that directly challenges Depop's secondhand dominance.
- Offers integrated in-store pickup services that bridge the gap between digital browsing and physical retail
- Provides seamless credit card management features that incentivize repeat purchases through proprietary financial loyalty programs
- Maintains a highly polished, brand-controlled inventory experience that contrasts with Depop's decentralized, user-generated marketplace model
QuinceContender
SPC: Student DiscountsContender
FINN FLARE – магазин одеждыContender
pttavm - Online AlışverişContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Depop - Buy & Sell Clothes
Where is it heading?
The secondhand fashion market is consolidating, with Gap's omnichannel retail model pulling attention away from purely digital marketplaces. Depop's ability to retain its lead depends on resolving the seller-protection and app-stability issues that currently threaten its power-user base, as these users are the primary source of the unique inventory that differentiates the platform.
- Frequent app crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android.
- The high-velocity release cadence (every nine days) provides a consistent window to address stability and seller-protection complaints.
The SWOT
- AI-assisted listing tools increase inventory velocity
- Moodboarding features drive long-term user retention
- Automated bank payouts reduce seller friction
- Enable in-app balance spending to increase liquidity
- Implement in-chat photo sharing to reduce disputes
Next best moves
Ship in-chat photo sharing because current text-only messaging limits condition verification → reduce dispute frequency
+ 2 more prioritized movesThe counter-intuitive read
Depop's high transaction fees are not a bug…
Read the full takeFeature gaps
Integrated in-store returns (available in Gap but absent here) +1
Since the last report: The platform's sentiment outlook shifted from declining to mixed as technical stability issues emerged alongside new requests for seller-focused utility features. While the core social-discovery model remains, frequent app crashes now compete with fee-related complaints as a primary driver of negative sentiment.
Bottom line
Depop's social-first discovery features retain core users, but the high transaction fees and inconsistent dispute resolution threaten the seller base. Addressing these friction points would stabilize the marketplace, as the current growth is vulnerable to more integrated retail rivals.
Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is Depop safe for buying and selling clothes?
How does Depop compare to Gap for shopping?
Are there fees for selling on Depop?
What is a good alternative to Depop for thrifting?
Sources
Report last updated