Report updated May 4, 2026
Dice Push
For casual mobile gamers seeking short, competitive, and satisfying puzzle-based board experiences.
Dice Push is a struggling games app that is free with in-app purchases. With a 3.7/5 rating from 54.1K reviews, it struggles with user retention. Users particularly appreciate core gameplay concept provides a brief and entertaining distraction for short-term play sessions, though excessive ad frequency after every single match disrupts the flow and ruins the experience remains a common concern.
What is Dice Push?
Dice Push is a hypercasual multiplayer board game where players use dice rolls to push units across a central bar.
Users hire the app for brief, low-stakes competitive distraction during transit or short breaks, but the current monetization design forces a trade-off between session flow and revenue.
Current Momentum
v7.6 · 1mo ago
Maintenance- Ships bug fixes and performance improvements.
- Maintains high-frequency ad-supported session loops.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Real-time competitive board gameplay where players use dice rolls to push units across a central bar
In-game multipliers and size-increasing items that alter unit physics during active matches
Automated pairing against millions of concurrent players
How much does it cost?
- Free-to-play with ad support
- In-app purchases for power-ups and currency
Ad-supported model utilizing high-volume casual gameplay to monetize via interstitial and rewarded video inventory.
Who Built It?
Voodoo
Providing casual gamers with instant, satisfying entertainment through high-velocity, physics-based arcade and puzzle experiences.
Portfolio
13
Apps
What other apps does Voodoo make?
Explore the full Voodoo report
Portfolio breakdown, audience, momentum, and every app published by Voodoo.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate core gameplay concept provides a brief and entertaining distraction for short-term play sessions, but report excessive ad frequency after every single match disrupts the flow and ruins the experience and unfair matchmaking pairs casual players against overpowered opponents to force monetization pressure.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Dice Push?
How's The Games Market?
How does it evolve in the Games market?
Dice Push competes in the hypercasual puzzle space, where its static board layout differentiates it from runner-style leaders. The 0.84-star rating gap between iOS and Android platforms signals significant technical or monetization friction on the Android build.
Rank progression
43 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Freeplay Inc
The definitive market leader in the 'multiplier gate' sub-genre, sharing the core mechanic of spawning units through math-based gates to overwhelm opponents.
Differentiators
- Runner-style progression compared to Dice Push's static board layout
- Fixed math gates (addition/multiplication) instead of randomized dice rolls
- Includes end-of-level 'boss' mechanics and base-building meta-elements
Head to head
Target should prioritize adding a light meta-progression layer (e.g., base upgrades or unit skins) to compete with the retention-heavy design of the nemesis.
Contenders(3)
Lion Studios
Focuses on unit generation and pushing a front line forward, appealing to the same 'overwhelm the enemy' player motivation.
Differentiators
- Resource collection (tags) required to spawn units rather than dice rolls
- Includes multiple unit types (tanks, infantry) with different power levels
Alictus
A direct mechanical competitor that mirrors the dice-throwing and unit-pushing loop almost exactly.
Differentiators
- Slightly different physics weight for units and bar movement
- Alternative art style and haptic feedback implementation
SayGames Ltd
A highly successful tactical 'push' game where unit generation and path management are key to overtaking the board.
Differentiators
- Territory-based conquest rather than a single central bar push
- Permanent tower structures that generate units automatically over time
Same space(2)
Freeplay Inc
Focuses on gathering a massive crowd to overcome obstacles and push through a final gate.
Differentiators
- Obstacle-course navigation combined with crowd gathering
- Final 'castle' siege mechanic instead of a tug-of-war bar
Supersonic Studios
A top-tier hypercasual competitor that shares the same audience looking for quick, competitive, physics-based interactions.
Differentiators
- Collection-based mechanic (bricks) rather than unit spawning
- Multi-lane competitive racing format
New entrants(2)
FirstFun
While a 4X game, its core marketing and early-game loop use the exact math-gate unit spawning mechanic to disrupt the hypercasual space.
Differentiators
- Transitions from hypercasual math-gates into a deep 4X strategy game
- High-production value and heavy narrative elements compared to pure hypercasuals
Lessima
A rapidly growing title that evolves the push-of-war mechanic by adding a 'timeline' evolution system.
Differentiators
- Players evolve from Stone Age to Modern Age during the push
- Strategic gold management and unit cooldowns add depth over simple dice rolls
The outtake for Dice Push
Strengths to defend, gaps to attack
Core Strengths
- High-frequency session loops drive repeated ad-impression opportunities
- Static board layout allows for faster, more focused tug-of-war sessions
Critical Frictions
- 0.84-star rating gap between iOS and Android platforms
- Excessive ad frequency cited as primary churn driver
- Matchmaking perceived as rigged to force monetization
Growth Levers
- Add light meta-progression layer to increase long-term retention
- Implement skill-based matchmaking to reduce churn
Market Threats
- We Are Warriors' timeline evolution system adds strategic depth
- Last War's transition to 4X strategy captures higher-value users
What are the next best moves?
Reduce interstitial ad frequency because it is the top-cited churn driver → improve day-1 retention
High-frequency ad complaints are the primary reason for immediate uninstallation in user reviews.
Trade-off: Pause the current ad-revenue optimization sprint — retention gain outweighs short-term impression loss.
Audit matchmaking logic because users report rigged outcomes to force spending → restore player trust
Sentiment analysis shows widespread frustration with unfair pairing against overpowered opponents.
Trade-off: Deprioritize new unit skins — player trust is a higher-impact retention lever.
A counter-intuitive read
The app's static board layout is a strength, not a weakness, because it enables faster, more focused sessions that runner-style games cannot replicate.
Feature Gaps vs Competitors
- Meta-progression layer (available in Count Masters but absent here)
- Base-building elements (available in Count Masters but absent here)
Key Takeaways
Dice Push holds its niche through fast-paced board mechanics but bleeds users due to aggressive ad-monetization and perceived rigged matchmaking, so revenue growth hinges on balancing the ad-load to improve retention.
Where Is It Heading?
Declining
Hypercasual puzzle traffic is consolidating around titles with deeper meta-progression, leaving Dice Push exposed. Maintenance-mode updates without structural gameplay evolution will erode the current user base before the next major competitor entry.
Excessive ad frequency in the latest version drives immediate uninstallation, which compounds the rating drag already visible on Android.
Perceived rigged matchmaking forces losses on casual players, which accelerates churn pressure into the next quarter.