Report updated May 20, 2026
Draw Happy Police: Trivia Game
For casual mobile gamers of all ages seeking short, stress-free puzzle sessions.
Draw Happy Police: Trivia Game is an established games app that is free with in-app purchases. With a 4.1/5 rating from 363.1K reviews, it shows polarized user reception. Users particularly appreciate the core drawing mechanic provides an accessible and entertaining experience for casual play sessions, though excessive ad frequency disrupts the core gameplay loop and creates a negative user experience remains a common concern.
What is Draw Happy Police: Trivia Game?
Draw Happy Police is a casual puzzle game for mobile devices where users complete drawings to resolve character dissatisfaction.
Users hire this app for low-stakes, tactile stress relief that rewards completion with immediate visual gratification.
Current Momentum
v0.7 · 3w ago
Maintenance- Ships minor bug fixes.
- Implements UX improvements.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Users complete missing shapes or lines on screen to resolve character dissatisfaction
Currency earned from puzzle completion is spent on interior design items for character rooms
How much does it cost?
- Free-to-play with ad support
- In-app purchases available
Ad-supported model utilizing Moloco SDK to increase ARPDAU, supplemented by optional in-app purchases.
Who Built It?
New Story Inc. (Apps)
Providing casual gamers with intuitive, drawing-based puzzle experiences designed to resolve character dilemmas through creative problem-solving.
Portfolio
13
Apps
What other apps does New Story Inc. (Apps) make?
Draw Happy Queen - Smile Game
Prank Life : Epic lol 3D games
Draw Happy Angel : Puzzle Game
Draw Happy Life-Drawing games-
Idle Draw Earth-Fun life games
Draw Happy Beauty:Drawing Game
Explore the full New Story Inc. (Apps) report
Portfolio breakdown, audience, momentum, and every app published by New Story Inc. (Apps).
What do users think recently?
Low confidence · Latest 61 of 99 total reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate the core drawing mechanic provides an accessible and entertaining experience for casual play sessions, but report excessive ad frequency disrupts the core gameplay loop and creates a negative user experience and inappropriate advertisement content exposes younger users to suggestive or violent imagery.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Draw Happy Police: Trivia Game?
How's The Games Market?
How does it evolve in the Games market?
The app sits at #85 in the US Puzzle category, reflecting a downward trend as competition for casual time-share intensifies. The current ranking lag suggests the core loop is losing its competitive edge against logic-heavy alternatives.
Rank progression
3 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
With nearly 10 million ratings, this app dominates the 'tricky puzzle' niche that Draw Happy Police occupies, setting the standard for user expectations in the genre.
Differentiators
- Massive library of non-linear logic puzzles forces users to think outside the box constantly
- High-frequency content updates keep the puzzle variety fresh compared to static drawing mechanics
- Aggressive monetization model leverages hint systems that drive higher ARPU than simple drawing games
Head to head
The target app must pivot from simple drawing tasks to more complex, multi-layered logic puzzles to compete with the depth of Brain Test's content library.
Contenders(2)
Directly competes for the same casual audience looking for short-session brain-testing content.
Differentiators
- Integrates character-based scenarios that mirror the 'trouble-solving' narrative style of the target app
- Frequent content releases ensure players always have new scenarios to test their logic against
A direct competitor in the brain-teaser space with massive scale and a focus on unconventional riddle solutions.
Differentiators
- Focuses on 'trick' questions that subvert player expectations rather than creative drawing tasks
- High-volume ad-supported model allows for rapid user acquisition at a lower barrier to entry
Same space(2)
Adjacent puzzle category that competes for the same 'casual brain training' time-share.
Differentiators
- Thematic world-building approach to crosswords provides a more structured, long-term progression system
- High-quality aesthetic and sound design elevate the puzzle experience beyond simple mobile mechanics
Shares the core 'drawing' mechanic but focuses on speed and competitive multiplayer rather than puzzle-solving.
Differentiators
- Multiplayer speed-drawing mechanics create a high-energy competitive loop absent in the target app
- Focuses on artistic accuracy under time pressure rather than the target's narrative-driven problem solving
Compare Draw Happy Police: Trivia Game against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Draw Happy Police: Trivia Game
Strengths to defend, gaps to attack
Core Strengths
- Tactile drawing mechanic provides immediate emotional agency
- Wholesome narrative hook differentiates from logic-puzzle market
Critical Frictions
- Ad-to-gameplay ratio is disproportionately high
- Input recognition glitches drive early-stage churn
- Age-inappropriate interstitial ads conflict with family-friendly branding
Growth Levers
- Implement offline mode to bypass ad-fatigue
- Expand room decoration depth to increase retention
Market Threats
- Brain Test content library creates high barrier to entry
- Aggressive ad-frequency risks brand equity with parents
What are the next best moves?
Audit ad-network filters because parents report inappropriate interstitial content → protect brand safety
Parental complaints regarding suggestive ad content threaten the family-friendly positioning of the app.
Trade-off: Pause the new pencil skin collection sprint — brand safety is a higher priority than cosmetic expansion.
Ship input-recognition patch because early-stage glitches are a primary uninstall driver → improve new-user retention
Review data identifies technical input failures as the top reason for uninstalls in early levels.
Trade-off: Delay the next 50-level content drop — fixing the funnel is more critical than adding content.
A counter-intuitive read
The app's reliance on ad-supported monetization is not a weakness but a necessary trade-off for its target demographic, which prioritizes free access over ad-free experiences.
Feature Gaps vs Competitors
- Non-linear logic puzzles (available in Brain Test but missing here)
- Offline mode (requested by users to bypass ads)
Key Takeaways
The app maintains a strong core loop through tactile drawing, but aggressive ad-frequency and technical input failures are eroding the user base, so the PM must prioritize funnel stability over content expansion to prevent further churn.
Where Is It Heading?
Mixed Signals
Casual block-puzzle traffic is consolidating around fresh entrants, and current maintenance-mode updates leave the app exposed to more aggressive competitors. The PM must address the ad-quality and input-recognition issues to stabilize the user base before the next major market shift.
Technical input failures in early levels drive immediate user churn, which compounds the negative sentiment already present in the user base.
Inappropriate interstitial ad content risks alienating the core family-friendly demographic, which will likely lead to lower long-term retention rates.