Easy Address is a Safari Action extension for iOS that extracts street addresses from web pages for use in third-party navigation apps.
The App DNA
What makes this app unique?
Users hire this app to eliminate manual copy-paste friction when navigating to locations found on websites, saving time during travel planning.
For Safari users who frequently need to navigate to addresses found on websites.
What does it look like?
Key features
Integrates into the Safari share sheet to extract street addresses from web pages.
Passes detected addresses to third-party navigation apps including Apple Maps, Google Maps, and Waze.
Limits address actions to 2 per 10 days to force Premium conversion.
How much does it cost?
The hard usage cap of 2 actions per 10 days acts as a high-friction barrier for casual users.
Velocity
Dormant developmentperformanceShow more...
The app has not received a public update in over 14 months, indicating a complete cessation of development activity. The latest release provided only minor performance and stability improvements for iOS 18.4. There is no evidence of ongoing maintenance or feature development. The project currently shows no signs of active support.
Who built it?
iMKapps
3 apps tracked · Navigation
Atag One Control
Samsung Smart TV remote myTifiUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Easy Address
How's the Navigation market?
Easy Address occupies a niche utility space in the Navigation category, but its 3.6-star rating on only 3 reviews indicates low market penetration and minimal user engagement.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Easy Address
Where is it heading?
The navigation utility market is consolidating around platform-native features, leaving niche extensions like Easy Address exposed. Without a shift in monetization or a return to active development, the app will likely continue to see declining relevance as native browser capabilities improve.
- The 14-month update silence suggests the app is in maintenance mode, which reduces its ability to adapt to evolving iOS Safari standards.
- Restrictive usage metering (2 actions per 10 days) limits the user base to a small segment of power users, capping growth potential.
The SWOT
- Safari Action extension provides a direct, system-level integration for address extraction
- Expansion into broader browser support could increase utility
Next best moves
Pivot the monetization model to a one-time purchase or a more generous free tier because the current 10-day limit causes high churn → increase long-term user retention
+ 1 more prioritized moveThe counter-intuitive read
The app's 14-month update silence is not just neglect…
Read the full takeSince the last report: The core strategic recommendation moved from sunsetting the app to attempting a monetization pivot, while the SWOT analysis was refined to better highlight existing product friction.
Bottom line
Easy Address provides a useful utility for Safari-based navigation, but its restrictive usage cap and long update silence signal a stagnant product, so the PM should pivot the monetization model to prioritize retention over immediate conversion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated