Easy BMR Calculator is a health-utility tool for metabolic and calorie tracking on iOS and Android.
The App DNA
What makes this app unique?
The tool removes the cognitive load of manual metabolic math for users managing weight or muscle gain, serving as a daily habit utility.
For Individuals focused on weight management, muscle gain, or general fitness tracking who require metabolic calculations.
What does it look like?
Key features
Calculates basal metabolic rate using Harris–Benedict, Roza–Shizgal, or Mifflin–St Jeor formulas.
Estimates energy expenditure for activities using MET, distance, and duration.
Computes maintenance, deficit, and surplus calorie targets based on activity levels.
How much does it cost?
Subscription model anchored at $2.99/month with discounts for longer commitments to encourage retention.
Velocity
Maintenance developmentUX improvementsShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the last 40 days. Development is currently focused on minor form updates rather than significant feature expansion. The release history shows a lack of frequent iteration, suggesting a stable but slow development cycle. There is no evidence of live operations or recurring content updates.
Who built it?
Cesar Ferreira
2 apps tracked · Health & Fitness
Easy BMI - CalculatorUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the core utility provides a positive experience for users who value the functional calculation output.
How are ratings & reviews evolving?
What users say, by theme
- The core utility provides a positive experience for users who value the functional calculation output
- Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks
3 of 3 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Easy BMR Calculator
How's the Health & Fitness market?
Easy BMR Calculator operates in the health-utility segment, where it competes against free, ad-supported trackers. The current $2.99/month subscription price sits above the median for single-purpose calculators, creating a high barrier for users who only require basic metabolic math.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Easy BMR Calculator
Where is it heading?
The health-utility market is consolidating around trackers that offer integrated wearable data syncing, leaving single-purpose calculators like Easy BMR Calculator exposed. Without a shift toward a less intrusive monetization model, the app risks losing its user base to more comprehensive, ad-light alternatives.
- Excessive advertisement frequency per calculation disrupts the user experience and creates significant friction for daily tasks.
- The latest release focused on form updates, indicating a maintenance-mode cadence rather than active feature expansion.
The SWOT
- Scientific metabolic formulas provide precision-based differentiation
- One-time purchase option for scientific formulas
Next best moves
Reduce ad frequency per calculation because high ad-density is the top complaint → improve retention
The counter-intuitive read
The high ad-density is a deliberate, albeit short-sighted…
Read the full takeBottom line
Reducing ad frequency would address the primary churn driver, allowing the scientific accuracy of the premium formulas to become the primary retention mechanism.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
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