EASY POST is a logistics tracking utility for international e-commerce merchants, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
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Utilities
Sentiment
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Nemesis
SingPost Mobile
The App DNA
What makes this app unique?
Users hire this app to monitor cross-border shipments, but the lack of official data integration forces a reliance on manual tracking that limits utility.
For International e-commerce merchants and social media users seeking automated content curation tools.
What does it look like?
Key features
International e-commerce shipping and logistics management tools
Application support for English and Arabic languages
How much does it cost?
Monetization relies on ad-supported inventory rather than direct subscription or IAP gates.
Velocity
Maintenance developmentmonetizationopaqueShow more...
The development cadence is approximately 0.06 releases per week, which falls into the maintenance category. There has been a significant gap in activity, with the latest release occurring in May 2026 following a long period of silence since October 2025. The release notes are minimal, focusing on minor updates rather than significant feature expansion. The app shows no signs of a live-ops strategy or consistent feature development.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for EASY POST
How's the Utilities market?
EASY POST maintains a presence in the utility category with zero rating counts on both iOS and Android, indicating a lack of market penetration. The absence of a public website or social footprint prevents the brand from establishing the trust required to compete with national postal incumbents.
Read the market outlookThe rivals identified
By Singapore Post Limited
As a national postal incumbent, SingPost competes directly with EASY POST for international e-commerce logistics and parcel tracking market share.
- Deep integration with national postal infrastructure provides superior reliability for international last-mile delivery tracking.
- Established brand trust and massive user base create a significant barrier to entry for independent logistics apps.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for EASY POST
Where is it heading?
Users report: The international logistics utility market is consolidating around apps with direct access to official carrier APIs, leaving independent trackers without data moats exposed. EASY POST's lack of traction suggests the current model is unsustainable, so the PM must pivot to a specialized workflow or sunset the product.
- Zero rating counts across all platforms indicate a lack of user adoption, which limits the app's ability to generate ad revenue.
- The absence of a public website or social presence prevents brand discovery, which compounds the difficulty of competing against established postal incumbents.
The SWOT
- Bilingual interface (English and Arabic) supports specific cross-border trade corridors.
- Pivot to specialized e-commerce niches requiring handling beyond standard postal tracking.
Next best moves
Pivot to a niche logistics segment because the current tracking utility lacks official data access → improve user retention.
+ 1 more prioritized moveThe counter-intuitive read
The lack of user ratings is not a failure of marketing…
Read the full takeFeature gaps
Official postal data integration (available in SingPost Mobile but absent here) +1
Since the last report: The app's outlook has shifted to declining, with the PM now actively considering sunsetting the product due to persistent zero-rating status and lack of official data integration.
Bottom line
EASY POST lacks the infrastructure to compete with national postal incumbents, so the PM should pivot to a specialized logistics niche or sunset the app to avoid further maintenance costs.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
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