EasyQuit is a health-tracking app for smoking cessation that offers gradual reduction plans and gamified progress monitoring on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.7
1k reviews
Nemesis
Smoke Free - Quit Smoking Now
The App DNA
What makes this app unique?
It removes the cognitive friction of manual tracking by providing automated health statistics and distraction tools during acute craving episodes.
For Individuals seeking to quit smoking who prefer a self-guided, privacy-focused, and gamified approach to habit change.
What does it look like?
Key features
Customized, gradual smoking reduction plan for users with high nicotine dependence.
Pair-matching game designed to distract users during 3-minute smoking urge windows.
Action recommendations based on previous quitting data following a relapse.
How much does it cost?
The freemium model gates advanced behavioral analytics and recovery tools behind a Pro tier while keeping core progress tracking free.
Velocity
Dormant developmentopaqueShow more...
EasyQuit - Stop Smoking has been inactive for 804 days, indicating a complete cessation of development. The last recorded update was a minor technical release focused on library maintenance. There is no evidence of ongoing support, new features, or live operations. The project currently shows no signs of active development momentum.
Who built it?
Mario Herzberg
6 apps tracked · Health & Fitness
Sobriety Counter - Pro
Calorie Counter - EasyFit Pro
EasyQuit Pro - Stop Smoking
Calorie Counter - EasyFit
Sobriety Counter Stop DrinkingUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate visual progress tracking of money saved and cigarettes avoided provides strong motivation for long-term quitters and in-app memory card game serves as an effective distraction tool during acute nicotine craving episodes, but report aggressive and unskippable advertisements interrupt the user experience so frequently that the app becomes unusable.
How are ratings & reviews evolving?
What users say, by theme
- Visual progress tracking of money saved and cigarettes avoided provides strong motivation for long-term quitters
- In-app memory card game serves as an effective distraction tool during acute nicotine craving episodes
- Health milestone notifications and achievement trophies reward users for maintaining their smoke-free streaks
- Aggressive and unskippable advertisements interrupt the user experience so frequently that the app becomes unusable
79 of 79 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for EasyQuit - Stop Smoking
How's the Health & Fitness market?
EasyQuit holds a 4.67-star rating across 1,129 total ratings, positioning it as a niche, privacy-focused alternative to larger, AI-driven cessation rivals.
Read the market outlookThe rivals identified
By 23 Ltd
This app is the primary market leader in the smoking cessation category, directly competing with EasyQuit for users seeking comprehensive, data-driven habit tracking and motivational support.
- Integrates advanced AI-powered quit coaching to provide personalized, real-time guidance for users struggling with cravings.
- Features a robust library of daily missions that gamify the cessation process to maintain long-term user engagement.
- Offers a highly specialized 'Blitz Your Quit' mode designed for rapid intervention during high-risk moments.
Smoke - Quit smoking assistantContender
Puff Count: Quit Vaping NowContender
QuitNow!Contender
Quit Smoking - QuittrContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for EasyQuit - Stop Smoking
Where is it heading?
The smoking cessation market is consolidating around AI-driven, high-engagement platforms that offer personalized behavioral interventions. EasyQuit's maintenance-mode status and reliance on intrusive ads leave it exposed to rivals that prioritize user experience and long-term retention.
- Aggressive ad monetization is driving user churn, which undermines the app's primary purpose as a support tool.
- The lack of feature updates for over 26 months leaves the app vulnerable to rivals with active AI-coaching roadmaps.
The SWOT
- Privacy-first local storage lowers acquisition friction
- Slow Mode provides a unique entry point for high-dependence users
- Implement a one-time purchase option to remove ads
- Expand tracking to include vaping cessation
Next best moves
Replace unskippable ads with a one-time purchase option because ad-related churn is the top complaint -> increase long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of cloud-sync is a competitive advantage for privacy-conscious users…
Read the full takeFeature gaps
AI-powered quit coaching (available in Smoke Free but missing here) +1
Since the last report: User sentiment has deteriorated due to persistent technical instability during ad playback and an increased volume of complaints regarding ad-related friction. The app remains in a maintenance-only state, with no new feature development to counter the growing competitive pressure from AI-driven cessation platforms.
Bottom line
Transitioning from an ad-heavy model to a one-time purchase option would address the primary churn driver while preserving the app's value as a support tool. This move would unlock higher conversion rates among users who currently abandon the app due to ad-related stress.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated