MARLVEL

Edge Lighting - Borderlight vs its rivals

Side-by-side comparison against Edge Lighting - Borderlight's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Edge Lighting - Borderlight
This App
Zedge™ Wallpapers & Ringtones
Nemesis
Wallcraft – Wallpapers, live
Contender
Edge Screen - Edge Gesture
Peer
Zipper Lock Screen
New Kid
Core Identity
DeveloperPhoto Widget Inc.ZedgeVOLKRAFTGoNextAppQubit
CategoryPersonalizationPersonalizationEntertainmentPersonalizationPersonalization
PlatformAndroid, iOSAndroidiOSAndroidiOS, Android
Store Metrics
Rating1.7 / 54.7 / 54.6 / 53.5 / 52.8 / 5
Ratings Count2117,480,371157,752895168
PriceFreeFreeFreeFreeFree
Release DateFeb 10, 2021-Mar 16, 2018Apr 21, 2020Jan 7, 2025
Last UpdatedDec 17, 2023May 5, 2026Apr 27, 2026Apr 21, 2026Jan 8, 2025
Sentiment & Reviews
Sentimentpositivepositivenegative--
Score82/10075/10035/100--
Praises
  • Visual customization options like border lights and live wallpapers provide high aesthetic satisfaction for users
  • Simple and accessible interface design allows non-technical users to navigate and apply features easily
  • Extensive library of wallpapers and ringtones provides high value for personalizing mobile device interfaces
  • High-resolution wallpaper library provides visual variety for diverse user aesthetic preferences
  • Live wallpaper functionality offers a distinct visual upgrade for mobile home screens
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Complaints
  • Aggressive monetization tactics create friction for users expecting a free experience after initial installation
  • Functional limitations prevent users from simultaneously applying multiple customization features like edge lighting and wallpapers
  • Aggressive ad frequency and monetization prompts disrupt the navigation experience for free-tier users
  • Aggressive ad frequency disrupts the browsing experience and creates significant friction for users
  • Technical failures and server connectivity issues prevent successful wallpaper downloads post-update
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Requests-
  • Toggle option for generative AI content would allow users to filter their browsing experience
  • Additional customization options like new frames for wallpaper presentation are requested by long-term users
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Strategic Intel
Strengths
  • System-level Android overlay maintains brand recall
  • High-fidelity notch customization ensures hardware compatibility
  • 30+ magical lighting presets drive session depth
  • Cross-device sync increases switching costs via centralized personalization history
  • Massive multi-category inventory sustains high organic install velocity
  • Credit-based marketplace gates premium creator content
  • Human-curated device-specific cropping creates a quality moat
  • Exclusive live-wallpaper content gates high-intent user conversion
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Weaknesses
  • High weekly subscription cost triggers negative feedback
  • Inability to layer multiple visual effects limits creativity
  • Aggressive paywall placement post-install
  • Aggressive ad-frequency disrupts navigation for free-tier users
  • Generative AI integration lacks user-controlled filtering
  • Technical glitches persist during media application
  • Aggressive ad-frequency drives high churn
  • Server connectivity issues prevent asset delivery
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Pricingfreemiumfreemiumfreemiumfreefree
MomentumMaintenanceMaintenanceSteady--
Update Cadence2 versions, ~805d avg3 versions, ~17d avg2 versions, 1 majors/6mo, ~27d avg--

Compare Edge Lighting - Borderlight head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Edge Lighting - Borderlight, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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