Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Leveraging methodologies from Duke University, it targets individuals looking to break habits, improve sleep, or enhance performance. While highly rated for its content quality, the app faces significant user backlash regarding its subscription and billing transparency.
Product velocity
Unknown
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.7
818 reviews
Nemesis
I Am - Daily Affirmations
The App DNA
What makes this app unique?
For Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth.
What does it look like?
Key features
Combines guided hypnosis tracks with daily affirmations to reinforce subconscious change.
Utilizes habit-building methodologies developed at Duke University to ensure long-term behavioral change.
Specific audio sessions for sleep, chronic pain, phobias, and habit breaking.
Specialized hypnosis sessions for athletes and musicians to improve focus and motivation.
Guided morning, afternoon, and evening routines to build consistent habits.
Access to a community of users for mutual support and shared growth.
How much does it cost?
Uses a freemium model to lower the barrier to entry, relying on a subscription-based 'Premium' tier for full access to the coaching library and advanced hypnosis content.
Velocity
Who built it?
Fabulous
9 apps tracked · Health & Fitness
Fabulous: Daily Habit Tracker
Clarify: ADHD Organizer, Timer
Ambiance by Fabulous
Shape: Healthy Eating Journal
Elixir: Find Balance & Purpose
Lumiere: Anxiety & Stress Aid
Lune: Bedtime Sleep Routine
Fountain: Daily Book SummariesUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate content quality and effectiveness and calming and relaxing experience, but report billing and subscription transparency.
How are ratings & reviews evolving?
What users say, by theme
- Content Quality and Effectiveness
- Calming and Relaxing Experience
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Enchant: Affirmations,Hypnosis
How's the Health & Fitness market?
The rivals identified
By Monkey Taps
The market leader in daily affirmations, competing directly for users seeking positive mindset shifts and habit-forming mental training.
Motivation - Daily quotesContender
Lose Weight HypnosisContenderMMindset: Health & HypnosisNemesisRReverie: Self-HypnosisNemesisTThinkUp: Positive AffirmationsNemesisHHelloMind: HypnotherapyNemesisBBelieve - Hypnosis & WellnessContenderIInnertune: AffirmationsContenderShow 6 more
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Access the full report for freeThe Analyst's Read
Key takeaways for Enchant: Affirmations,Hypnosis
Where is it heading?
The SWOT
- Strong behavioral science pedigree (Fabulous/Duke University)
- Unique integration of hypnosis and affirmations
- High-quality audio and content effectiveness
- Specialized tracks for high-performance niches
- AI-driven personalization for custom journeys
- Expansion into corporate wellness/productivity
- Improving retention through UX feature updates
- Clinical partnerships for pain management tracks
Unlock 4 critical frictions, 4 market threats and the analyst’s take.
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